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March 17, 2008
Car Thief Sun Shade Works for Insurance Company
Here's an interesting promotion done by a Dutch insurance company. They made customized car sun shades that featured a robber stealing a car stereo. Their tagline was "Just Call Us" to promote the ease with which they handle claims. Passersby had reason to take a moment to think about their vulnerability and choice in insurance companies. (via Direct Daily)
Posted by mark at March 17, 2008 6:46 AM
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