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March 10, 2008

International Mail

A unique, effective direct mail piece is usually just one great idea away. In this case, MF Global uses a clever window in the envelope to put the global back in MF Global. As the recipient opens the envelope, a succession of international flags scrolls by, underscoring the fact that the company truly has an international reach. If your'e a direct marketer, the question is: what's the little twist that takes your next marketing piece over the top? (via Direct Daily)flag-windows-envelope.jpg

Posted by mark at March 10, 2008 9:55 AM

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