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March 13, 2008
The Greatest Direct Mail Show on Earth
If you're a direct marketing association, like the DMAM in Malaysia, and you have an awards show to feature the best in your industry, you'd better have a pretty killer mailer to announce it. They did not disappoint. The entry kit was personalized for each agency and beautifully made to tie into their "Greatest Show on Earth" theme. There's even a tiny miniature whip attached to the letter that exhorts the agencies to whip their entries into shape. (via Direct Daily)
Posted by mark at March 13, 2008 8:27 AM
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