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March 6, 2008
Two Birds with One Tab: The Advercan
Here's a clever twist on the traditional soda can: a rotating tab that can both seal the opened can, and show a previously hidden advertising message. According to the press release, "When the tab is turned 180 degrees, the can becomes re-closed with a water-tight and gas-tight seal, revealing a full-color, high-resolution advertising message through the tab opening." (via The Adverlab)
Posted by mark at March 6, 2008 3:09 PM
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