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March 5, 2008You Know You've Built a Brand When...
| ...you've got a whole museum dedicated to your brand's memorabilia. Coke, with the Schmidt Museum of Coca-Cola Memorabilia in Atlanta would be one good example. At the end of the day, any marketer - whether working for a multinational corporation, or simply building a small business - is trying to build a brand. Something that an audience can relate to, identify with, and support. Your brand's museum may be far in the future, but it doesn't hurt to keep it in mind as you start building! |  |
Posted by mark at March 5, 2008 3:33 PM
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