« Fancy Schmancy Apple Calculator | Main | Sausage Calendar »
April 29, 2008
Alternative Media Spending on the Rise, What About Promos?
According to eMarketer, US alternative media spending has been growing like wildfire over the past few years. Much of this growth comes at the expense of traditional mass media, particularly print. Along with high-tech media, like web and mobile advertising, we're also seeing strong growth from event sponsorship and promotional marketing, with the promotional products industry showing robust growth for the past few years. The bottom line? I think whether online or offline, targeted marketing is more effective and that's where the dollars are heading.
Posted by mark at April 29, 2008 6:32 AM
Tags:
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)Looking for promotional products? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.