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April 8, 2008

Bear Market: Subprime Lending Tool Kit

It either didn't work, or it worked too well. This Bear Stearns promotional tool kit, though compact, was apparently all it took to create an enormous bubble in housing prices. Now if that doesn't show the power of promotional products, I'm not sure what does.bear-stearns-subprime-lendi.jpg

Posted by mark at April 8, 2008 9:22 AM

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