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April 27, 2008Deadly Direct Mail
When it comes to direct mail, there's nothing cuter than tiny little coffins. Wait! I mean, there's nothing deathier than tiny little coffins. Anyhow, this striking direct mail promotion was done by a pest control company. Inside the coffins was the tagline: "We don't give them a decent burial. You may." For starters, this is a great piece of direct mail because it gets people's attention. Moreover, the surprise it uses to get attention is actually related to their product. Lastly, hey, free little coffin!
Posted by mark at April 27, 2008 4:09 PM
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