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May 17, 2008Fill it to the Rim with Brim...Again!
The New York Times recently showcased the company River West Brands, who buy dead brands and bring them back to life. Typically, by the time River West acquires a brand, the only thing left is the intellectual property - and the public's recognition of the brand - but that's often enough. After all, a revived brand like Brim, which already has 90% awareness amongst people over 25 years old, is an asset that would take years and millions of dollars to achieve from scratch.
Posted by mark at May 17, 2008 7:37 PM
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