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May 6, 2008
Rangers Rally Towel
The rally towel is an interesting promo. Apparently, it dates back to a Vancouver Canucks hockey game. After what he thought was an unfair call, Coach Roger Neilson tied a towel to a spare hockey stick and began waving it as a sarcastic surrender statement. Neilson was fined, but the towels were a hit and a local businessman printed up and several thousand with proceeds going to charity. It's been with us ever since. Here is a surprisingly mustard-free, Sabrett-sponsored New York Rangers rally towel. It makes a great keepsake after the game, you can keep it with your Nathan's stadium cup and your Hebrew National clappers.
Posted by mark at May 6, 2008 9:04 AM
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