« Human Society Poster - Behind Bars | Main | Indian Navy Promos »
May 27, 2008Reseller Promos - Hitting Brand Standards
Here's an interesting dilemma: as a manufacturer with authorized resellers, how do you allow your resellers sufficient freedom to market effectively in their local markets, while also upholding your brand guidelines as a manufacturer? At the end of the day, I'm not sure there is one answer. Sometimes we find it is useful to co-brand merchandise, giving the manufacturer the opportunity to exercise more control, while still allowing customization for the retail partner.
Below are some promos for iCity, a Middle Eastern Apple computer reseller, which clearly have a strong connection to Apple's corporate branding. I'd love to know how much guidance, if any, came down from Cupertino.
Posted by mark at May 27, 2008 8:59 PM
Tags:
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)Looking for promotional products? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.