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June 23, 2008

Ariel Stain Stick Book

Here's a cool promotion for a stain stick, which seems to be similar to the Tide Stick. Basically, it's a "book" about how to get rid of stains on the go, but actually has a stain stick pen inside it! In another clever twist, they encouraged people to share them using the book sharing site BookCrossing. They also refilled the books with stain pens as needed, helping get the most out of the promotion.

ariel-stain-stick-book.jpg

Posted by mark at June 23, 2008 8:19 AM

Tags:
ariel stain pen book promotion

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