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June 10, 2008Yahoo! Happy Hour in a Box
So, Apple isn't the only company around with a network of developers working on cool software and tools for their platform. Yahoo! has an open development platform they call SearchMonkey, and they also are smart enough to realize that the participants are one of their key audiences. In fact, they apparently deserve no less than this awesome "happy hour in a box" featuring a Heineken mini-keg and six promotional beer steins. Now that's a nice direct mail promotion! (via Search Engine Land)
Posted by mark at June 10, 2008 7:16 AM
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