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July 24, 2008Japanese Promos: Celebrity Styles
I know it's not unique to Japan, but doing a promotional giveaway tied to a celebrity is definitely a doubly effective there. Here are some examples, via Trends in Japan. A set of DJ Ozoma phone skins:

A DJ Towa Tei (formerly of Deee-lite) designed lighter:

And Dress Camp-designed cigarrette box and lighter:

Posted by mark at July 24, 2008 10:55 AM
Tags:japanese ozoma promo promotional towa tei
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