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September 8, 2008

American Express Sponsors Fifth Consecutive US Open

American Express went out of its way to show that cardmembership does indeed have its privileges. This year, they gave our portable radios on lanyards to anyone who was carrying an Amex card at the Open. The promotion had a double impact: making cardmembers feel appreciated and getting non-cardmembers curious.

us-open-amex-radio.jpg

Posted by mark at September 8, 2008 9:21 PM

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