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November 17, 2008

Downtown Crossing Logo

The Boston Redevelopment Authority recently launched a rebranding campaing for the Downtown Crossing neighborhood, complete with a cool new logo that superimposes the town part upon the down part. The new logo is being used prominently in the subway station called Downtown Crossing, as well as on promotional buttons. The "meet" buttons play off the idea of the area as Boston's meeting place. Lots more info at The Dieline.

downtown-crossing-buttons.jpg

Posted by mark at November 17, 2008 12:03 PM

Tags:
boston buttons downtown crossing promotional

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