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March 30, 2009Mini Magazines for Varmints
In this humorous direct mail piece, an extermination company sent out tiny little magazines (like Rat's Health and Hole Decor) to people. The magazines had little cards in them that said "Rats can take over your house." Do rats even read magazines? I have no idea, but just the thought of rats reading magazines in my house makes me want to get an exterminator. It's a direct mail piece that grabs attention, while also not being as gross as a coffin full of dead termites.
Posted by mark at March 30, 2009 10:56 AM
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Comments
Cute idea, but those look suspiciously like hamsters on the magazine covers (although it's kind of hard to see). I don't think extermination of household pets is in such high demand.
Posted by: bookarts ![[TypeKey Profile Page]](http://blog.epromos.com/nav-commenters.gif)
at June 11, 2009 11:58 PM
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