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April 15, 2009

Ashtrays to Vases

When Ogilvy was creating a campaign for Cancer Research UK around the time of the UK smoking ban, they started wondering what pubs would do with all their old ashtrays. What they did with them was pretty amazing. They gathered as many as they could, then hired a master glassmaker to turn the ashtrays into vases, which they auctioned off at the Cancer Research UK online shop. By my count, that's probably at least three birds with one stone.

ashtray-vase.jpg

Posted by mark at April 15, 2009 8:05 AM

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