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April 28, 2009

Hair Handle

Nothing like grabbing a handful of human hair in order to open a door. At least, that's what I always say. I find this promotion unappealing, although I've seen worse promotions involving human hair. In contrast, this very similar use of hair I find very cute. My takeaway: if you're going to use human hair in a promotion, do it in a stylized way, like the bag handles, not a whole head of hair, and definitely not a wadded up ball of hair. And using crazy wigs as a promo product? Definitely go for it.

hair-door-handle.jpg

Posted by mark at April 28, 2009 1:35 PM

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