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May 26, 2009

A-B Promo Testing

Not only did Obama make great use of the web and promotional products in the course of his winning Presidential campaign, he also used them well together. 90 Percent of Everything recently showcased how his team used different shirts and different page layouts to find out how to optimize for maximum fundraising.

obama-a-b-testing-shirts.jpg

Posted by mark at May 26, 2009 1:47 PM

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