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June 10, 2009Brand Power
Andy Sernovitz points out that "you know a brand is great when it lives beyond the company". In this case, Pan Am merchandise is still on sale almost 20 years after the company went out of business. As a point of contrast, both Pan Am and Eastern Airlines went out of business in 1991. Good luck finding a store that sells Eastern Airlines t-shirts.
Posted by mark at June 10, 2009 2:43 PM
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