« Magic Salad Plate | Main | Train Tea »

June 30, 2009

Yubari City Attempts to Promote Its Way Out of Debt

Yubari City is a Japanese coal mining town with 12,000 residents and $353 million in debt. They went bankrupt in 2007, so they hired an agency and came up with an awesome plan to turn things around:


The city worked with Beacon Communication to promote Yubari, reenergize its citizens, and help make the city economically viable once more. The Beacon creative team focused on the fact that Yubari boasted the lowest divorce rate in the whole of Japan and created the idea, “Yubari, no money but love”, with two mascots, a couple called “Yubari Fusai“. “Fusai” means both “debt” and “married couple” in Japanese.

Genius! And apparently, it is working. With the exposure their campaign created, they've attracted 10% more visitors, creating $31 million in additional revenue annually. It looks like Yubari City could be out of debt by the couple's anniversary! (via The Inspiration Room)

yubari-city-promotion.jpg

Posted by mark at June 30, 2009 9:40 AM

Tags:

Trackback Pings

TrackBack URL for this entry:
http://blog.epromos.com/cgi-bin/mt-tb.cgi/2267


Comments

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?



Looking for promotional products? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.
Copyright 2005-2008 - ePromos Promotional Products, Inc.