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October 6, 2009

Heavy Mail

Here is an interesting direct mail promotion concept: send someone information encased in a slab of concrete with a promotional hammer. It's pretty much guaranteed to make a statement, but is it cool or really annoying? Surely it is incredibly wasteful from an environmental standpoint, but if it is more effective than 1,000 regular mailers does it even out?

concrete-envelope.jpg

Posted by mark at October 6, 2009 11:11 AM

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