Holding Things Together
| Here is a shirt that was sent out with Startup Schwag packages at some time in the past. I have a friend who says that all tools either bring things together (e.g., tape, thread) or break them apart (e.g., scissors, knives). Presumably the product that is advertised on this shirt brings things together, probably online. |  |
Posted by mark at 3:37 PM. Permalink: Holding Things Together
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Music Fans Love Free Stuff
Many years ago I shared an apartment with several other young people and one of them was an unpaid intern at a jazz record label. I was a little older than him, and had already developed a taste for paid work, but I still remember sitting on the couch while he described how awesome his unpaid internship was. It ended with "and they gave me this shirt!" (as he pointed at the shirt he was wearing). If only a free shirt could make me as happy as what's-his-face.
Anyhow, free stuff makes everybody happy, and below are some promos that fans like my old roommate collected at the SXSW music festival and at Amoeba Music on Record Store Day.
Posted by mark at 10:48 AM. Permalink: Music Fans Love Free Stuff
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SchwagWow!
ShamWow + Schwag = SchwagWow
Posted by mark at 12:02 PM. Permalink: SchwagWow!
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Drupalcon Schwag
Drupal is an open-source content management system, which means there are thousands of developers around the world working together on it, but not in any one physical location. One way to bring together a diverse community like this is through conventions where members physically get together, like Drupalcon. And one way to make events like this make more of a long-term impact is to have branded items that people can take home with them. One way in which Drupalcon really leveraged the event and the product online was to have a contest to design the official Drupalcon t-shirt. Rather than have the conference organizers create a design, they essentially used the open source model for their own promotional products.
Posted by mark at 10:58 AM. Permalink: Drupalcon Schwag
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Google Ice Cream Treats
You know your company is important when people keep tabs on whether or not you still have a certain type of ice cream sandwich in your cafeterias.
Posted by mark at 9:42 AM. Permalink: Google Ice Cream Treats
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Post-mortem Advertising, Part 5
Believe it or not, this is the fifth time we've featured branded coffins on this blog. And that's not even counting miniature ones used as promotional giveaways. In this case, these caskets were done as part of an art exhibition in Amsterdam that is exploring death, and they were actually made in Ghana, the source of our very first branded coffin post.
Posted by mark at 10:13 AM. Permalink: Post-mortem Advertising, Part 5
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Metal China
Pierre Blanc metals up some fine china. I can't read French, but if I ever get married, my registry will be there.
Posted by mark at 5:05 PM. Permalink: Metal China
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Mystery Patch
Someone posted this promotional patch on flickr. They got it at the SHOT show this year, but have no idea who it is from. It does look cool, though. Which leaves us with the question: where do you draw the line between cool and we want people to at least have some idea who gave this to them?
Posted by mark at 6:55 AM. Permalink: Mystery Patch
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Startup Schwag...It Still Exists!
Perhaps incredibly, given the current business climate, Startup Schwag still exists and is still sending out packages of tech company promos to loyal subscribers. The company, which started after the ill fated Valleyschwag called it quits, has been going since 2007.
Posted by mark at 1:52 PM. Permalink: Startup Schwag...It Still Exists!
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Holiday Cheer: Stone Branding
Looking for the perfect holiday gift? How about stones painted with popular brands? Russian artist sergeech does them, and you can still get logo-ed bugs as stocking stuffers! (via The Adverlab)
Posted by mark at 12:26 PM. Permalink: Holiday Cheer: Stone Branding
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Smokin' Crackberry Tattoo
Wow. So, we've seen people tattoo themselves with logos before (not to mention other crazy stuff). So it's not too surprising that someone would get a tattoo of a Blackberry in order to win one. They also get bonus points because the tattoo artist is actually wearing an iPhone T-shirt while tattooing the guy. If this isn't lame enough right now, imagine how lame this will be in a couple years (or imagine having this or this tattooed on you leg). Haven't these people heard of custom temporary tattoos? (via)
Posted by mark at 2:27 PM. Permalink: Smokin' Crackberry Tattoo
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Following-up: Meatvertising
From the Weinermobile to hamvertising, meat-based promotions are often intriguing. For the ultimate in strange meat, consider this laser etched bologna:
| Also, sausage calendar, meet Mein Fleischer Kalender, which is presumably a promotional calendar that German butchers give to customers. |  |
Posted by mark at 12:59 PM. Permalink: Following-up: Meatvertising
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Photo of a Guy Playing the Wienerwhistle
Still the best promotional product of all time ever.
Posted by mark at 2:02 PM. Permalink: Photo of a Guy Playing the Wienerwhistle
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Soda Styles: Slurpee, Squishee & Pogs
The Slurpee isn't a soda, but it is a drink that's full of sugar, and it was just free Slurpee day, so what the heck. Below we have a couple pogs from 7-eleven Slurpees.
And, as a bonus, here's a photo of a Squishee-branded Slurpee from the great Kwik-E-Mart takeover of 2007:
Posted by mark at 1:20 PM. Permalink: Soda Styles: Slurpee, Squishee & Pogs
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Tech That: Mahalo Says Thanks!
Mahalo, the world's first human-powered search engine, is actually probably powered by hydroelectric power, but humans do "find and organize the best links" for their search results. With lots of possible searches, Mahalo depends on lots of humans to create those results, including Part Time Guides, Mahalo Mentors, and Full Time Guides. One way to motivate these folks and bind the Mahalo community together is through promos. They even made a special page on their web site, Show Us Your Mahalo, where they feature user-submitted photos of folks with their Mahalo giveaways. Now that's a great way to say thank you, which incidentally, is what Mahalo means in Hawaiian.
Showing us more Mahalo:
Posted by mark at 9:43 AM. Permalink: Tech That: Mahalo Says Thanks!
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Nike McFly 2015 Sneakers Available Seven Years Early
| Fans have been waiting forever for these to show up, and it looks like they finally have. Available for a cool $500, you can now get yourself a pair of these legendary shoes. Unfortunately, although they look pretty close to the original, the two coolest features - glowing and auto-lacing - are not present. For your comparison convenience, the ones you can buy are to the right, and the originals are below. |  |
Posted by mark at 12:19 PM. Permalink: Nike McFly 2015 Sneakers Available Seven Years Early
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Anger Release Machine
| This a pretty awesome vending machine, and it should totally be combined with one of a myriad of super glue-related, broken ceramic promotions we've already seen. See also: strange vending-machine related promotions. |  |
Posted by mark at 4:05 PM. Permalink: Anger Release Machine
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Faceball for Jerry
After fighting off a takeover attempt by Microsoft, and a Carl Icahn-led shareholder revolt, it's nice that Yahoo! founder Jerry Yang can take some time out to play faceball, a game created by photo-sharing site Flickr. The game itself is pretty simple, throw promotional beach balls at someone's face while taking pictures. Of course, this isn't the first time we've mentioned Flickr, or their promo beach balls, or even faceball itself. But how many companies have used promotional products so well? They created a game that involved their site and their promos and people actually play it!
Posted by mark at 5:19 PM. Permalink: Faceball for Jerry
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8-bit Beck
How do you make a CD worth buying in an age of digital downloads? One way is to make elaborate packaging that folds out into a house with a miniature band in it. Another way is to do elaborate packaging in the style of a retro video game cartridge. I like both ideas. (via The Dieline)
Posted by mark at 5:37 PM. Permalink: 8-bit Beck
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Apple Fans: Hairvertising and Crochetvertising
| I know we've discussed headvertising before, a couple times in fact. But that, like wristvertising, involved brand tattooing. Hairvertising just involves the hair, which turns out to be a fairly versatile promotional tool itself. |  |
 | Of course, some people prefer working with animal hair, spun into yarn. For those who tend to be more crafty, do-it-yourself types, particularly knitters and the like, handmade logo gear may be more your style. |
Posted by mark at 9:40 AM. Permalink: Apple Fans: Hairvertising and Crochetvertising
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Indiana Jones and the Crystal Schwag
The title of this blog post made me chuckle: Throw Me the Schwag! No Time to Argue!, and yes, there is a whole mess of Indiana Jones promotion in our near future. Incidentally, the original whip used in the movie is apparently valued at around $30,000. But you can buy one not used in the movies for under a grand. According to the producer's site:
The 450 series bullwhips, our own production, were used in the Indiana Jones movies. This whip, as the No. 453 8 ft. length or the No. 455 10 ft. length, became an icon when it was so skillfully woven into the story by Glenn Randall, the stunt director for the first movie. It became a recognized part of the Indiana Jones character, and an ongoing factor in maintaining the suspense of the story. Equally as important the association of this whip with these outstanding movies led to a resurgence in interest in whips in movies, stage performances, and in sport whipcracking. There are now large numbers of Indiana Jones fans, many cracking whips.
Indeed.
Posted by mark at 9:28 AM. Permalink: Indiana Jones and the Crystal Schwag
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Startup Schwag 6
It looks like Startup Schwag may well outlast Valleyschwag, which I think may have only lasted to about 6 mailings. Startup Schwag 6 was sent recently, and true to form contains a promotional t-shirt and array of stickers from tech startups.
Posted by mark at 9:11 AM. Permalink: Startup Schwag 6
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Onion Swagology: Resident Evil Sand Ball
The Onion passes judgment:
Item: An odd plastic ball full of glittery sand; when one side is up, the sand falls through to the other side to reveal a Vegas landscape and the words "This fall all bets are off." Turn the ball over again, and the sand falls back to the Vegas side, revealing the black words "Resident Evil Extinction."
Promoting: Take a wild guess.
Relevance to product promoted: Vegas is in a desert, right? Deserts have sand, right? Okay, we get it. Also, they totally got the name of the movie in there.
Item quality: 3. It's a useless tchotchke, so film-specific that we can't pawn it off on Great-Aunt Myrtle and pretend it was a thoughtfully chosen gift. But it is reasonably well-made, and the way the sand falls through the holes to slowly reveal the title, shining up from the remaining glittery sand, is kind of eerie. Wouldn't work too well on an item promoting, say, Winnie The Pooh: Wonderful Word Adventure, but as zombie-film promo merch goes, this is almost classy.
Posted by mark at 3:40 PM. Permalink: Onion Swagology: Resident Evil Sand Ball
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Wienermobile Sighting: NYC
Everyone's favorite processed meat shaped vehicle was recently seen cruising Manhattan. It's looking pretty spry for a 71 year-old.
Posted by mark at 9:04 AM. Permalink: Wienermobile Sighting: NYC
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Onion Swagology: Electric Apricot Stress Ball Bus
I came for the satire, but stayed for the trenchant analysis:
Item: A soft, squishy foam bus with "National Lampoon Presents Electric Apricot" printed on the top.
Promoting: The sloppy jam-band mockumentary Electric Apricot, directed by Primus frontman Les Claypool
Relevance to product promoted: Acceptable. Electric Apricot follows the zany misadventures of a hard-touring jam band that presumably traverses the country in a soft, squishy foam bus. Or a non-soft, non-squishy real bus. In the crazy, mixed-up, upside-down world of late-period National Lampoon movies, who can even tell any more? Like the film it's promoting, this promo item is probably only amusing to people who are really high.
Item quality: 2. It's sufficiently soft and squishy, and thanks to its complete lack of moving parts, it has yet to fall apart, but it's also insanely cheap-looking; the promo merchants didn't even bother to print the film's title on the sides of the bus.
Posted by mark at 7:08 AM. Permalink: Onion Swagology: Electric Apricot Stress Ball Bus
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Startup Schwag: 2nd Package Photos
So the second package of goodies was sent out by schwag startup Startup Schwag. The idea of letting subscribers pay money to get a monthly package of free promotional stuff seemed popular, although apparently not popular enough to support Valleyschwag. Let's see if these guys can make it work!
Posted by mark at 11:11 AM. Permalink: Startup Schwag: 2nd Package Photos
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The Buttonarium
What can I say about the Buttonarium? It's an internet-only button museum. It is the ultimate source of all things buttony, including an extensive section of promotional buttons. Not this kind of promotional buttons, but the kind that hold things together.
Posted by mark at 2:19 PM. Permalink: The Buttonarium
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What's in Your Go Bag? Often, Promos.
Lifehacker has done a few posts where they invited readers to share the contents of the bag they carry with them. Not surprisingly, there are a quite a few promotional items in the bags of those who participated (and that isn't even counting the bags that were promotional). Next stop: what's in your pockets?
Posted by mark at 11:41 AM. Permalink: What's in Your Go Bag? Often, Promos.
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Surf's Up for Google Logo
| We've seen plenty of Google promos in the past, and we've even seen an Apple surfboard. So here's a Google surfboard, prefect if you're searching for monster breaks, dude. (via Search Engine Land) |  |
Posted by mark at 5:53 PM. Permalink: Surf's Up for Google Logo
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Ametrica: Promoting the Metric System
| The most important aspect of a promotional product is the fact that it's a tangible object with specific properties, and it's exactly this attribute that Amy Wang used in her project Ametrica! which recently won an Adobe Design Achievement Award. Not only does the project raise awareness about the metric system, it helps people understand metric units within the context of their everyday lives. For more info, check out this interview. |  |
Posted by mark at 10:28 AM. Permalink: Ametrica: Promoting the Metric System
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Startup Schwag: Backlash Already?
But, man, they just started. Anyhow, I guess I wasn't the only one who thought the initial package seemed a bit underwhelming. Casey at Hornswaggled felt the same way:
"Boy was I disappointed. The package was sent in a typical USPS priority mail bag and looked like it had been through a long journey. I immediately opened the bag to see a glowing green shirt bearing the TechCrunch logo. I then realized there was no paperwork or any other information in the bag. I almost missed the 3 stickers and foam star that were accompanying the shirt."
Posted by mark at 12:44 PM. Permalink: Startup Schwag: Backlash Already?
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Startup Schwag: First Packages
It seems the first monthly schwag package from Startup Schwag has been sent. Below is a photo of the contents, which seem to be a promotional t-shirt and star-shaped stress ball. I'm not sure if that's everything that is in the package, but that's definitely not as elaborate as some of the Valleyschwag packages.
Posted by mark at 10:06 AM. Permalink: Startup Schwag: First Packages
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Wii Have Promos, Too!
Okay, so for my last video game related promotional post for today, I guess it's worth mentioning that Nintendo will have lots of cool giveaways at the video game convention E for All, which starts today at the LA Convention Center. The t-shirt below is one of them. There was actually a better photo of the shirt, but it didn't have the awesome guy in it, so you get this photo. Previously: Nintendo promotions of note. (via The Feed)
Posted by mark at 10:12 AM. Permalink: Wii Have Promos, Too!
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Startup Schwag Follows Valleyschwag's Footsteps
For it's brief existence, Valleyschwag was the most popular place to buy stuff that companies were giving away for free. Now, Startup Schwag is trying out a remarkably similar business model, sending monthly packages of tech company promos to subscribers. They even managed to score a mention in the Wall Street Journal, albeit as a potential harbinger of a new bubble along with other warning signs like a rising "goofy-names index." Only time will tell.
Posted by mark at 10:29 AM. Permalink: Startup Schwag Follows Valleyschwag's Footsteps
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Basket Building: The Longaberger HQ
How did I go so long without knowing about Longaberger? More specifically how did I not know that their corporate headquarters is shaped like a giant basket? Previously, we've featured giant donut, giant shoebox and giant thumbtack. (via The Adverlab where this type of thing is referred to as a "brandscape")
Posted by mark at 5:12 PM. Permalink: Basket Building: The Longaberger HQ
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Is Bad Tagline a Promo-nition for Amp'd?
| A recent Tech Crunch article about the excesses of Amp'd Mobile features this promotional condom, which features a remarkably terrible tagline. Perhaps this is a clue about their cluelessness. The company, which burned through tons of cash only to go bankrupt when their customer base couldn't pay their phone bills seems to have made many wrong decisions, of which this promo was only one. Of course, promotional condoms can be a great promo, just ask New York City. |  |
Posted by mark at 2:05 PM. Permalink: Is Bad Tagline a Promo-nition for Amp'd?
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The Original Instant Message...
...letters attached to baskets of food. Michael Scott went on to remark: "Gift baskets are the essence of class and fanciness. They are the ultimate present that a person can receive." Indeed.
Posted by mark at 5:06 PM. Permalink: The Original Instant Message...
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Knittas Unite!
This is somewhat tangential, but the Knitta group lives in a the strange intersection of vandalism and knitting. The group tags public objects with knitting, rather than spray paint. According to the Knitta web site, there are members around the world partaking in this strange, yet captivating, activity. How long before Knitta gets co-opted into outdoor advertising? Only time will tell.
Posted by mark at 4:35 PM. Permalink: Knittas Unite!
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Halo 3 Schwagstravaganza!
| Microsoft has done some cool promos for their Xbox games in the past, but with the launch of Halo 3, they've really outdone themselves. Visit Gizmodo Australia to see video. Video? Yeah. The package, which comes in a military-style duffel contains a variety of promotional items, including MREs and a special game display that includes this Master Chief helmet. Now THAT'S a promo! |  |
Posted by mark at 10:21 AM. Permalink: Halo 3 Schwagstravaganza!
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Burning Man Promo Booty
Someone uploaded a photo their stash of promos from this year's Burning Man festival. But wouldn't it have been more appropriate if they had burned all this stuff?
Posted by mark at 2:49 PM. Permalink: Burning Man Promo Booty
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Dogvertising or Dog Couture?
We've seen dogvertising in various forms, but I'm not sure if these dogs are walking billboards or just very brand conscious. Of course, some folks I know think people (and presumably pets) who are fooled into paying high prices for designer labels are just a bunch of sheep.
Posted by mark at 7:40 AM. Permalink: Dogvertising or Dog Couture?
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Bud Car: Does it Run on Beer?
Voxmobile, Weinermobile, Pen Car, Bud Car.
In other novelty promotional car news, this summer a cop ticketed the Weinermobile when it was illegally parked in downtown Chicago. Local Streets and Sanitation Department official Matt Smith took full advantage of the opportunity to make bad jokes about it, saying The situation was resolved without the use of ketchup, which in Chicago is a big thing, and We have access to tow trucks that could have handled a Polish sausage, not just a hot dog." Ouch.
Posted by mark at 2:25 PM. Permalink: Bud Car: Does it Run on Beer?
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Take Me to Your Promos
| Even aliens love promos! At least, they do at the Cover Up Cafe near Roswell, NM. |  |
Posted by mark at 2:15 PM. Permalink: Take Me to Your Promos
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Cool Simpsons Couch
Here's another Simpson's couch. This one seems to be in a theater, which makes a lot of sense. In Portland, OR they just put them in the street. I'm not sure if they do or not, but it would be great if the couch played the theme music from the show.
Posted by mark at 3:55 PM. Permalink: Cool Simpsons Couch
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Pen Car: Made of the Write Stuff
Voxmobile rocks, but pen car is pretty awesome, too. Created by Costas "The Pen Guy" Schuler, this modified Mercedes apparently plays some role in his mission to provide "Motivation and Inspiration Through Art and Comedy." For the record, his 5 year/5,000 pen warranty is just about up, but he's still going strong. You can check out his web site here.
Posted by mark at 2:42 PM. Permalink: Pen Car: Made of the Write Stuff
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Voxmobile Rocks
Move over Weinermobile, make way for the Voxmobile! Created by George "King of Kustomizers" Barris, this hot rod was created for the VOX musical instrument company and uses VOX guitars and amplifiers as design elements. Also, it's not just a fully functional hot rod, but also a fully functional guitar amp with separate inputs for up to 32 guitars, making it the ultimate traveling showroom. (via Barris.com)
Posted by mark at 7:24 AM. Permalink: Voxmobile Rocks
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Another Kind of Blood Drive
After featuring Red Cross blood donation-promoting plastic bags, I guess it's only fair that we feature these promotional t-shirts done for the Neuchatel International Fantastic Film Festival. Created for the event staff, these custom shirts were printed to look like the wearer had his or her throat cut. Cute!
Posted by mark at 5:50 PM. Permalink: Another Kind of Blood Drive
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Global Warming Warning
Here's a great idea for a promotion to raise awareness about global warming. Familiar, iconic monuments from areas that are potentially vulnerable to rising ocean levels are re-cast as aquarium decorations. A simple, yet effective way to make a point about an important issue.
Posted by mark at 5:35 PM. Permalink: Global Warming Warning
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Tree Printing
This art project involved carving block printing blocks into the side of actual trees. The trees themselves allegedly did not sustain undue damage, and the printing blocks themselves should be usable as long as the trees are alive. Previously, we've seen advertising on leaves.
Posted by mark at 4:08 PM. Permalink: Tree Printing
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Lee Clow's Apple Surfboard
| What's cooler than the iPhone? Right now, it seems like precious few things can come close, but I would reckon this Apple ad imprinted surfboard fits the bill. Lee Clow, pictured, was the art director responsible for Apple's 1984 commercial and the Think Different campaign commemorated on this surfboard. While we don't sell actual surfboards, there are plenty of promotional surfboard theme items to choose from. |  |
Posted by mark at 8:52 AM. Permalink: Lee Clow's Apple Surfboard
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Giant Donut
Did I just say "giant donut?" Yes, I believe I did.
Posted by mark at 8:56 AM. Permalink: Giant Donut
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Cerne Abbas Giant Has a New Pal
A giant, chalk Homer Simpson beside the Cerne Abbas giant has some British pagans up in arms. Apparently, they're even considering trying some sort of rain dance to wash it away. I guess all the world is an ad these days, as has been seen before. If it involves giant donuts, though, I guess I don't really mind so much.
Posted by mark at 2:04 PM. Permalink: Cerne Abbas Giant Has a New Pal
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Mas Simpsons Promotions
| This seems to be a popcorn bucket promoting the upcoming movie "Los Simpson." We've seen popcorn as a promo before. In fact we sell promotional popcorn in both popped and unpopped forms. And if you aren't fond of Los Simpsons, you can check out Les Simpson promos en francais. |  |
Posted by mark at 11:14 AM. Permalink: Mas Simpsons Promotions
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Simpsons in the Subway
| This Simpsons movie poster in the NYC subway claims "Only in Theaters," but as we've seen already, the Simpsons have been making appearances on the road, at Kwik-E-Mart and in the front yard. |  |
Posted by mark at 5:59 PM. Permalink: Simpsons in the Subway
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Visions of Kwik-E-Mart, Part 5
Here's a selection of the various Simpsons products created for the Kwik-E-Mart promotion. And if you want to make your own custom cereal boxes, you can!
Posted by mark at 4:12 PM. Permalink: Visions of Kwik-E-Mart, Part 5
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Visions of Kwik-E-Mart, Part 4
| Ah, to be Apu for a day. Or at least, to walk a mile in his jacket. |  |
Posted by mark at 5:08 PM. Permalink: Visions of Kwik-E-Mart, Part 4
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Promotion Fou Les Simpson: France!
In France, they are celebrating the impending release of Le Film of Les Simpson with a giant Simpsons family riding a bike on a truck promotion. Ooh la la! I guess this is some kind of Tour de France/Les Simpson cross promotion. (Of course, in the US we refer to the annual cycling competition as the Tour de Freedom.)
Posted by mark at 4:10 PM. Permalink: Promotion Fou Les Simpson: France!
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Crazy Simpsons Promotion: Portland, OR
A friend of mine in Portland awoke to find this across the street from her house. Of course in Portland it isn't that unusual for people to have couches outside and sit on them in the summer. Little known fact: there are tons of street names in Portland that are character names in the Simpsons, including Terwilliger, Flanders and Lovejoy. (Matt Groening grew up in Portland.)
Posted by mark at 2:37 PM. Permalink: Crazy Simpsons Promotion: Portland, OR
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Visions of Kwik-E-Mart, Part 3
| Were it not for the Kwik-E-Mart logo, these disposable coolers would be less than exciting. they're also not good for the environment. If we were to pick a cooler that Homer would really appreciate, I would bet on this Explorer Cooler and Grill. Not so much for the explorer part, but because it combines a 12 can cooler and a barbecue grill into one wonderful, magical product. |  |
Posted by mark at 10:04 AM. Permalink: Visions of Kwik-E-Mart, Part 3
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Visions of Kwik-E-Mart, Part 2
Ah! squishy, weary of time. But actually, why do we buy squishy cups when we can make our own?
Posted by mark at 5:23 PM. Permalink: Visions of Kwik-E-Mart, Part 2
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Visions of Kwik-E-Mart, Part 1
| This week, in addition to our regular posts, we'll be featuring some photos of the Times Square Kwik-E-Mart. The images of this fabulous promotional tie-in to the Simpsons movie present the promotion not just from the camera's eye, but also framed from the perspective of youth. Specifically, our summer interns. We hope you enjoy "Visions of Kwik-E-Mart." |  |
Posted by mark at 4:28 PM. Permalink: Visions of Kwik-E-Mart, Part 1
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More iMaginary iTems
| Here's another Photoshop mock-up of a potential iProduct. This is actually, perhaps what an Apple promotional lighter would look like, if they existed. To see what actual Apple promos look like when they do exist, check out these Apple lunch boxes and Apple carabiner. |  |
Posted by mark at 9:59 AM. Permalink: More iMaginary iTems
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The i Stands for Imaginary
| With all the hype surrounding iPhone, many folks are wondering, is there anything Apple can't revolutionize? In this Photoshop mock-up, someone has conceptualized some sort of iPlanter, that would actually be perfect for growing magic logo bean plants. |  |
Posted by mark at 9:51 AM. Permalink: The i Stands for Imaginary
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Google Dog
| Google has done some goofy, clever promos in the past, but this time they've really gone to the dogs. Of course, if you're Google, why not do some pet promos? After all, when your online, no one can tell you're a dog. |  |
Posted by mark at 6:52 AM. Permalink: Google Dog
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Stickering the World
Promotional stickers are one of the most inexpensive purchases, yet they do give you the opportunity to spread your brand far and wide. Their easy to mail and the perfect giveaway item because they're so cheap. Rock bands always have stickers because they're a way of raising awareness, leaving a trail of where you've toured, or using as a freebie to bring fans over to the merch table. The Swizzle Inn, a Bermudian pub that's housed in a 17th century house, but has the vibe of a rock club, lets visitors post stickers, write on the walls and pin business cards to the ceilings. With a couple stickers in your pocket, you can take your brand anywhere.
Posted by mark at 1:31 PM. Permalink: Stickering the World
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Embroidery Capital of the World
When I was waiting in traffic trying to get in the Lincoln Tunnel the other day, I noticed this billboard. Previously, I had no knowledge of North New Jersey's claim to Embroidery Capital of the World. Apparently Union City staked out this claim early on. Later on, in the 1960s, Union City also became Little Havana on the Hudson due to an influx of Cuban immigrants.
Posted by mark at 12:19 PM. Permalink: Embroidery Capital of the World
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Promo Shirt Mocks Marx
| Question: Free "capitalists of the world unite!" t-shirt, oxymoron or conundrum? The act of distributing free t-shirts would seem to be socialist, but the message is clearly capitalist. Regardless, it does make for an amusing promotional shirt. |  |
Posted by mark at 10:18 AM. Permalink: Promo Shirt Mocks Marx
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Can Silver Surfer Quarter Escape Feds' Anger?
20th Century Fox and the Franklin Mint created 40,000 quarters, modified to contain the image of the Silver Surfer from the upcoming movie Fantastic Four: Rise of the Silver Surfer. The US Mint was not amused, however. It is illegal to modify US currency, and the mint issued a press release claiming: "The promotion is in no way approved, authorized, endorsed, or sponsored by the United States Mint, nor is it in any way associated or affiliated with the United States Mint," and that they would fine the Franklin Mint. In response, the Franklin Mint claimed that their Silver Surfer-izing of the coins did not compromise the coins' integrity in any way, so it should be allowed. Perhaps we should just go for some chocolate coins instead. I'm sure we could do those in silver (surfer).
Posted by mark at 5:06 PM. Permalink: Can Silver Surfer Quarter Escape Feds' Anger?
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Awareness Soup
| A clever idea and some fancy photoshop are the only things required to turn a can of soup into a breast cancer awareness product and Andy Warhol homage. Breast cancer awareness month won't be here until October, but it is notable in that it is one of the most successful awareness campaigns ever, with a number of organizations working to find a cure for this disease. |  |
Posted by mark at 2:57 PM. Permalink: Awareness Soup
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April's Valleyschwag Schwag Bag
Okay, I'm a little late in featuring April's Valleyschwag contents, which I guess was truly the last one. Note some items from an old favorite, Monster, and the promotional tote bag from MacWorld.
Posted by mark at 2:40 PM. Permalink: April's Valleyschwag Schwag Bag
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Bus Stop Poster Aims for Unity, Promotes Radio Station
This Brazilian bus stop poster takes advantage of the seating configuration to turn anyone into an afro-sporting hip-hop lover, creating an attention grabbing promotion in the process.
Posted by mark at 2:29 PM. Permalink: Bus Stop Poster Aims for Unity, Promotes Radio Station
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Apple Wristvertising
| Getting a tattoo of a corporate brand is nothing new, and at least wristvertising is less insane than headvertising, but it's still a little wacky if you ask me. Promotional temporary tatoos, however, I am fine with. |  |
Posted by mark at 9:27 AM. Permalink: Apple Wristvertising
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All Your Blogs Are Belong to Us
This promotional t-shirt brought back some memories, so I guess it deserves featuring. It seems that it was produced for one of those pay-per-post companies that pays bloggers to create advertorial posts. I'm not sure I like that idea so much, although in all fairness, since this entire blog is done by and for ePromos Promotional Products, Inc. I guess I can't really complain about pay-per-post schemes, although when I talk about the best promotional products company ever in the world, at least the source of my editorial bias is abundantly clear.
Posted by mark at 10:32 AM. Permalink: All Your Blogs Are Belong to Us
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09-F9-11-etc, a DeCSS for the Digg Generation?
| Perhaps only old-timers remember the uproar over DeCSS, the program that broke copy protection on standard DVDs and was propogated by nerds in every form imaginable, including t-shirts like the one to the right. Today's uproar is over a code that can be used to break copy protection on the new HD-DVD and BlueRay discs that no one actually has yet. Already posted in every corner of the Internet, the code should be making its way to hats and shirts in about five minutes. |  |
Posted by mark at 12:51 PM. Permalink: 09-F9-11-etc, a DeCSS for the Digg Generation?
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Pepsi Launches Design a Can Contest
The latest example of a company allowing users to customize their product is the new Design Our Pepsi Can site. Go there and you can either use their online tools or download a template to design a Pepsi can. The winning design will be featured on millions of actual cans. We hope they choose our design submission (below), which is clearly bound to be the most breathtaking can design of the contest.
Posted by mark at 4:43 PM. Permalink: Pepsi Launches Design a Can Contest
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Make the Logo Bigger
Most of the time when imprinting items for customers, we maximize our use of the imprint area. In other words, we make the logo bigger.
(song by Burn Back, via speak up)
Posted by mark at 12:03 PM. Permalink: Make the Logo Bigger
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Droids Go Postal for Star Wars 30th Anniversary
As part of the hoopla surrounding the 30th anniversary of the first Star Wars movie, the US Postal Service is using stickers to transform some mailboxes into likenesses of the friendly, valient droid R2D2. The mailboxes will be used in approximately 200 cities. For more information on the campaign, check out the USPS Jedi Master site. At ePromos we need to figure out a way to combine our mailbox stress ball with our robot stress ball. We're working on it.
Posted by mark at 10:41 AM. Permalink: Droids Go Postal for Star Wars 30th Anniversary
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That Gum You Like Is Going to Come Back in Style
 | Okay, so maybe Lost is getting a little bit lost in its own plot twists, and maybe the show's writers can learn a thing or two about what to avoid by checking out the second season of Twin Peaks which is finally about to be released on DVD. But they do have one thing going for them, great branding for the Dharma Initiative. And it's not just available on the island anymore, apparently you can get promotional gum with the Dharma Initiative logo. |
Posted by mark at 5:43 PM. Permalink: That Gum You Like Is Going to Come Back in Style
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Experiential Marketing with Charmin
Not to be outdone by a cable channel, Charmin has actually created an entire promotional bathroom to showcase their products.
Posted by mark at 4:49 PM. Permalink: Experiential Marketing with Charmin
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Low-tech Video Makes a Comeback
You may remember flip books. I remember the stick figure animations I used to do in the margins of text books when I was a kid. adrants remembers them, too. When discussing the success of Flippies they remark: "With marketers blathering on about their latest digs on Second Life, eBay-vertising and even beachside clam-vertising, it's refreshing to see something break-through which is simple and straight-forward for a change." So true.
Posted by mark at 9:21 AM. Permalink: Low-tech Video Makes a Comeback
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Tissue Giveaways: Japan's Top Promotional Product
| If you've never been to Japan, you probably wouldn't guess that promotional tissues are far and away the most popular promotional product in the land of the rising sun. In all my years of living in the US (32 if you're counting, I am not) I don't think I've ever been given a packet of promotional tissues. In Tokyo, you'd be hard pressed to make the same statement after about five minutes. Why? I can't tell you, because I don't know. I can tell you this: as much as I love America, we are the ones missing the boat when it comes to free tissues. Think about it next time you enter a store or come out of a subway station: Would it be better if there was someone there handing you a free pack of tissues? Still not convinced? What if that someone was Santa? |  |
Posted by mark at 8:59 PM. Permalink: Tissue Giveaways: Japan's Top Promotional Product
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Promo Review 2006: Valleyschwag
As the year winds to a close, I'd like to remember some of the top promotional stories of 2006, one of which was definitely Valleyschwag, a company that took free stuff and found a way to sell it to people. With hip Web 2.0 companies using promos to brand build offline, Valleyschwag tapped into the zeigeist and turned it into a brand new business model. Incidentally, the business model started as a subscription model and only lasted four issues. I look forward to seeing where they take it in 2007.
Posted by mark at 12:11 PM. Permalink: Promo Review 2006: Valleyschwag
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Thumbvertising: The Next Advertising Frontier
We've lived through headvertising, sheepvertising, bugvertising and childvertising, and now Sara Lee has launched a marketing campaign built around thumbvertising. Yes, they are like tiny little billboards attached to your hands and, like everything else, they're ripe for the imprinting. With the vertisings ever stop? Not likely. But which came first, the chicken or the eggvertising? (via MIT's adverlab)
Posted by mark at 8:26 AM. Permalink: Thumbvertising: The Next Advertising Frontier
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Promotional Mystery
Promotional products, or art? Or perhaps some kind of martian jellyfish pod people? Is it art just because you put it on a blog? I will explain this particular image in a follow up, but in the meantime, check out some other interesting promo art.
Posted by mark at 2:28 PM. Permalink: Promotional Mystery
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Promotional Roadshow: Brewery Promos Appraised
Sometimes promos are really more like promobilia, especially if they're promoting super brands, super bands or superman. Or beer. In Cincinnati, a couple local brewery buffs are holding their own Antiques Roadshow-style appraisal session for local brewery memorabilia, and some of it can be worth big bucks. According to beer historian Paul Abrams, "If you collected beer cans back in the '40s and '50s, you'd be set. They outperformed stocks." He ain't joking, either. Apparently some beer cans have sold for thousands of dollars on ebay, including a can from Burger beer that sold for over $6,000:
"It's a legendary can," Abrams said of the Burger can, which features an image of a camel asking "Are you thirsty?" Only two of the cans are known to be in existence.
Indeed, that must be one legendary can.
Posted by mark at 7:37 AM. Permalink: Promotional Roadshow: Brewery Promos Appraised
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Promos from Around the World: Japan's Coffee Jockey
| Someone was luckier than I was last time I tried to buy a coffee from a vending machine in Japan to get a promotional product. In this case, the promo, attached to the coffee in a special compartment in the lid, is a figurine of a famous japanese jockey. I'm guessing it may be Yutaka Take, who seems to be the most famous jockey in Japan right now. Amongst other accomplishments, he apparently won the Japanese Triple Crown of Thoroughbred Racing last year. If this figurine is anatomically correct, it seems to indicate that while he may have the small frame typical of most successful horse jockeys, his head is surprisingly large. |  |
Posted by mark at 12:15 PM. Permalink: Promos from Around the World: Japan's Coffee Jockey
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Promotional Balloons: A Lot of Hot Air?
| We sell many types of promotional balloons, but nothing quite like this. Wonderfully promotional, with a large imprint area, this balloon is a great way to inflate your brand, but probably beyond most promotional budgets. |  |
Posted by mark at 10:27 AM. Permalink: Promotional Balloons: A Lot of Hot Air?
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Free Stuff Isn't Free to the IRS
| According to the LA TImes, "Next week, nominees for this year's Emmy awards can expect the usual "gift basket" full of award season freebies: lavish jewelry, plasma TVs, Celine Dion backstage passes, gold-plated cellphones. But there will be a lump of coal at the bottom of each one: an IRS tax form." While gift baskets have long been a staple of awards shows, they have grown increasingly lavish in the past few years as companies realized the advertising potential of having their product associated with top celebrities and events. |  |
Posted by mark at 5:42 PM. Permalink: Free Stuff Isn't Free to the IRS
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GTA Mirror vs. Anti-Tobacco Promos
| While one blogger feels that this promotional mirror given out at the launch party for the controversial video game Grand Theft Auto III, the Department of Health is using promotional items tied into the Little League World Series to raise awareness about the dangers of tobacco, particularly chewing tobacco. This isn't the first time promos have been alleged to encourage or discourage drug use. |  |
Posted by mark at 12:55 PM. Permalink: GTA Mirror vs. Anti-Tobacco Promos
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Sports Illustrated Celebrates Top Baseball Promos
Professional sports in general have been avid users of promotional products to promote fan loyalty and game attendance, but baseball has probably done it best through the years. John Rolfe at Sports Illustrated recounts some of his favorites:
Baseball history is loaded with inspired promotional events -- from Cleveland's infamous Nickel Beer Night in 1974 to my personal favorite: the annual Jay Buhner Buzz-cut Night in Seattle during the '90s. Bald fans, or those who agreed to have their noggins shaved -- sometimes by the beloved chrome-domed outfielder himself -- got in free and were awarded a crisp "Take me out to the Bald Game" or "Bald is Buhnerful" T-shirt.
On August 10th, lucky Minnesota Twins fans received John Mauer sideburns as a special promotion. Which, of course, mostly reminds me about how Don Mattingly got kicked off Mr. Burns' softball team for his sideburns.
Posted by mark at 1:42 PM. Permalink: Sports Illustrated Celebrates Top Baseball Promos
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Can't Stop the Childvertising
 | The childvertising continues. The latest incident comes to our attention courtesy of adfreak via Ilise from our Merchandising Department. It seems an enterprising mother is auctioning off the rights to clothe young Jake in corporate logo apparel for a year for a paltry $100,000. Presumably this revenue will be set aside for Jake's college education, where he will presumably study marketing.
Of course, as Helen Lovejoy might ask, "Won't somebody please think about the children?" Given the relative recency of the childvertising explosion, it may be years before we know the effects it has on the children involved. I suspect it may turn out to serve as a form of "gateway marketing" that eventually leads to headvertising. I hope I'm wrong. |
Posted by mark at 11:28 AM. Permalink: Can't Stop the Childvertising
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Custom Cruise Bobblehead
| Thanks to our Art Department Manager James for tipping me off about this custom bobblehead commemorating Tom Cruise's couch jumping incident. Of course, I'm actually holding out for the Zidane headbutt bobblehead. |  |
Posted by mark at 11:22 AM. Permalink: Custom Cruise Bobblehead
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Valley Schwag 3
Valley Schwag 3 was sent out recently, so flickr is chock-full of photos of this month's schwag. It seems like it's even more popular than when we first mentioned Valley Schwag here. Will we look back on it as an example of the execesses of the second Internet boom? As I write this, I just realized I'm wearing a promotional t-shirt from the first Internet boom. I'm not sure what that signifies. Perhaps that Internet booms come and go, but you're always going to need a clean t-shirt.
Posted by mark at 11:40 AM. Permalink: Valley Schwag 3
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More Childvertising
| As previously reported on Everybody Loves Free Stuff, the childvertising epidemic continues to run rampant, as evidenced by this photograph. While trade shows and organizations like Valleyschwag provide most of the raw promotional materials, the parents are ultimately responsible for this tragedy. As the caption to this photo posted on flickr clearly indicates, the innocent children involved are forced into childvertising against their will, or at least without their consent:
"What better way to celebrate Valleyschwag and Ruby on Rails than to make my kids wear the stuff?! " Indeed. When the laws of our country essentially treat minors as chattel, what better way to celebrate than to use them as pawns in a game of advertising and promotion? Of course, as insidious as it may be, it is rather cute, which is why we sell promotional apparel for children. |  |
Posted by mark at 9:47 AM. Permalink: More Childvertising
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Mileage from Your Promos: Wilco Photo Contest
| So you've made some promotional t-shirts and given them out or sold them, but why let the fun end there? With so many ways to share information and photos online, you can have your fans/users/customers send in photos of themselves wearing your promotional gear. Especially if you make it a contest and give free concert tickets to the winners, like Wilco is doing right now. |
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Posted by mark at 9:03 AM. Permalink: Mileage from Your Promos: Wilco Photo Contest
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Squeeze This!
Urban vinyl artist Sket One created these toys based on product packaging, which made reBang wish all product packaging was this fun, which makes me wonder why CPG companies don't make some custom promotional toys like this. After all, kids like ketchup! (via MIT's Advertising Lab)
Posted by mark at 9:17 AM. Permalink: Squeeze This!
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A Dependable Brand
In an article about Maytag closing an Iowa factory, there was a mention about the Maytag Collectors Club:
The Maytag Collectors Club, a nonprofit group formed in 1988 by Nate Stoller, 65, of Ripon, Calif., is made up of people passionate about the quality of Maytag products. Club members collect washing machines, rare gasoline engines, small motorized race cars and other promotional items stamped with the Maytag name.
"I think it is probably one of the last American companies that built things to last forever," Stoller said.
Posted by mark at 5:07 PM. Permalink: A Dependable Brand
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Intra-company Promotion, a VC Perspective
Venture capitalist David Hornik recently wrote a great post about promotional products (schwag) on VentureBlog. I'm quoting a big chunk because it's so good, and because it's a perspective on promos that you don't really get all that often. Of course, you should visit VentureBlog and read the rest. Here's what he has to say about the value of branded apparel and products for employees, and how it both signifies and reinforces company culture:
But the schwag that I think really matters is the intra-company schwag. I am not a VC who minds his money being spent on t-shirts, hats, sweatshirts. In fact, I encourage it.
Teams that love what they池e working on, want to wear their company logos. They want to have the t-shirt or the hat or the polar fleece. And the act of wearing the shirt of the company you love is self-reinforcing. It makes you love the company all the more. I remember visiting Yahoo in the late nineties and being struck by the fact that about 3 out of every 4 people I passed in the cafeteria was wearing a Yahoo t-shirt of some kind or another. It wasn稚 a dress code. It was a testimony to the culture Jerry and Dave had created from the very outset of the company. The same is true of my portfolio companies. They celebrate successes with company t-shirts. They give company laptop bags for the holidays. Their employees wear company baseball hats to lunch. And I, their board member, proudly rotate through my portfolio company sweatshirts when walking in the morning.
Posted by mark at 12:17 PM. Permalink: Intra-company Promotion, a VC Perspective
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Everybody Loves Free Stuff...
...so much, in fact, that some are even willing to pay for it. Valley Schwag will send you a package full of free stuff every month for $14.95. According to them, "Web companies are the rock bands of our age, with schwag to match. Only it costs you $25 to get a t-shirt at a concert. So put the Belle and Sebastian t-shirt back in the drawer, and pull on your Odeo limited edition tweety bird." It just goes to show that in this world, nothing is free. Not even free stuff.
Posted by mark at 10:58 AM. Permalink: Everybody Loves Free Stuff...
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600 Peanut Pals Can't Be Wrong
| Did you know that the Mr. Peanut Collector's Club has over 600 members? Informally they're called the Peanut Pals, and I think that's a lot of pals for a peanut. The group's president, Anthony Scola, has over 1,500 Mr. Peanut promotional items in his home. Doubt if you will, the power of promotional products, but never underestimate the power of promotional peanuts. If you want to be a peanut pal, they have a convention in Atlanta at the end of July. (Previous peanutty goodness.) |
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Posted by mark at 12:37 PM. Permalink: 600 Peanut Pals Can't Be Wrong
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Yakuza Promos in Tokyo Raiders
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I was reading a rather dry press release about how "The successful and measurable Japanese marketing tactic of promoting products and services through the distribution of pocket tissue packs carrying ad messages to consumers has made its way to the United States," which reminded me about Tokyo Raiders. Specifically, the part when the good guys get ambushed by the Yakuza in a park and ask how the gangsters knew where to find them. One of the Yakuza replies, "You took the tissues. We run all the giveaways on this street!" I always had a feeling organized crime was running the free tissue racket in Tokyo. |
Posted by mark at 10:14 AM. Permalink: Yakuza Promos in Tokyo Raiders
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A Piece of the Promotional Pie
How do you get your favorite pie as your official state pie? Through legislation, like Florida House Bill 453 "Designation of an Official State Pie of the State of Florida," and through promotion, like the American Pie Council's use of promotional products publicizing the effort at this year's Great American Pie Festival. Yes, the pie in question is Key Lime, and hopefully the promos are patriotic.
Posted by mark at 12:50 PM. Permalink: A Piece of the Promotional Pie
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The Apprentice: Use ePromos or You're Fired!
| Okay, Donald Trump didn't literally say it. He didn't literally mean it, but the message should be clear. As the manager for Gold Rush, Leslie Bourgeois was responsible for picking a promotional cap that wasn't as cool as the soft cooler chosen by team Synergy and she got fired. Hopefully no one gets fired for choosing the wrong promo (even if you don't work with us), but working with ePromos does get you the help of product experts and the know-how that comes from working with over 10,000 customers. We're here to deliver products that make you look good while making the process as easy as possible. Of course, not getting fired is one potential side effect. |
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Posted by mark at 10:15 AM. Permalink: The Apprentice: Use ePromos or You're Fired!
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Advertising Gets Buried
We've covered branded nails before, so we might as well cover branded coffins. According to Arts on the Point, "Fantasy coffins, meticulously detailed and modeled after objects of significance to the deceased, are an important aspect of the burial ritual, practiced by the Ga and other coastal Ghana communities." (via the adverlab via Read between the Ps)
Posted by mark at 7:49 AM. Permalink: Advertising Gets Buried
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Custom Embroidery at Coney Island
I was at the Coney Island Museum yesterday (admission: 99 cents!) and saw these signs from the 1960's advertising free embroidery of your name on a hat. We do custom hats, and although the embroidery isn't technically free, it's usually built into the price of the cap. Plus, if you email me (mark@epromos.com), I'll send you a coupon for free digitizing of your logo with any embroidery order. This will be my special Coney Island Discount, so put that in the subject line of your email.
Posted by mark at 12:53 PM. Permalink: Custom Embroidery at Coney Island
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Take it Offline
| Say you're one of the most successful of the Web 2.0 brands with a community of hundreds of thousands of users. What do you do next? One idea is to use your blog to promote the idea of user-scheduled local meetings (like the Howard Dean meet-ups, but without the Howard Dean part). Then, send them free promotional products to make the meetings more fun. Pick stuff like custom temporary tatoos, so the attendees can wear them, photograph each other wearing them, and post the photos on flickr. The circle is complete, plus you've started to create the clone army you'll need to fight the online photo sharing wars that will ravage earth a little later in the 21st century. |
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Posted by mark at 9:11 AM. Permalink: Take it Offline
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LOGOclash! Don't Let It Happen to You.
LOGOclash! is the jarring dissonance created by wearing multiple logos in the same outfit. It's one of the most serious fashion issues facing us today. Below is an introduction to LOGOclash! and information on how you can avoid it.
I ran into my double Babolat wearing friend in the elevator and we started talking about the fact that he gets a lot of compliments when he wears the t-shirt-sweatshirt combo together. We also got to talking about how LOGOclash! is a serious problem sometimes. Just then, a guy carrying two tennis raquets walks by wearing a Fila warm-up top and Puma pants. Let me tell you, the combination was not aesthetically harmonious.
As a company that sells logo apparel, I feel we have a moral obligation to educate people about the dangers of LOGOclash! and how they can avoid this problem. For starters, if you are purchasing apparel with your logo, try to purchase a set of items that can be worn together, like a hat, t-shirt and fleece combination. This will increase the likelihood that recipients will wear these items together, rather than with other apparel items that may have logos that create LOGOclash! Secondly, make sure your logo is printed or embroidered consistently across all apparel items. One of the worst forms of LOGOclash! occurs when a single company logo is rendered inconsistently on different pieces of clothing.
Together, we can help fight LOGOclash!
Posted by mark at 11:12 AM. Permalink: LOGOclash! Don't Let It Happen to You.
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Supersize Dolls (or, Send in the Clowns)
Major fast food companies have had a lot of success promoting to children with small toys used as premiums, so given the recent attention they've gotten for helping make Americans the fattest people in the world, perhaps it's inevitable that there would be some satirical response. In this case, that response comes in the form of some adorable vinly dolls created by Ron English and featured in Juxtapoz Magazine which bear a resemblance to a well-known fast-food clown. Given that backlash, if not the sincerest form of flattery, is at least a leading indicator of commercial success, perhaps custom toys could help your brand make an impact.
Posted by mark at 9:38 AM. Permalink: Supersize Dolls (or, Send in the Clowns)
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