Onion Swagology: Mad Money Master Lock
Item: A Master lock
Promoting: The Queen Latifah/Katie Holmes/Diane Keaton buddy comedy Mad Money
Relevance to product promoted: Perversely cryptic. The words Mad Money don't appear anywhere on the lock or the packaging. The only indication that this was designed as a Mad Money promo is a tag with the film's release date (01-18-08), an M on the plastic cube housing the lock, and the tagline "Will They Get Away With It?" Since Mad Money revolves around money-robbing wackiness, locks play a sort of vague conceptual role.
Item quality: 3. The lock itself is a sturdy, no-nonsense theft deterrent, but whatever goodwill it might engender (key word: "might") is offset by the fact that it's packed in tiny, clingy fake-money confetti guaranteed to slip out of the box and get into all sorts of annoying, inconvenient places. Do you really want to associate an already-dodgy new film with irritating messes and staticky debris?
Posted by mark at 2:58 PM. Permalink: Onion Swagology: Mad Money Master Lock
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Bringing Back Those Memories...
Posted by mark at 9:00 AM. Permalink: Bringing Back Those Memories...
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Nothing to Hide
There are plenty of times when promotional caps are ideal, but in this case I reckon a promotional comb would be more appropriate (and optimistic).
Posted by mark at 5:11 PM. Permalink: Nothing to Hide
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Promo No-no: Highlighter Hijinks
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From The Onion, CIA Realizes It's Been Using Black Highlighters All These Years:
"A report released Tuesday by the CIA's Office of the Inspector General revealed that the CIA has mistakenly obscured hundreds of thousands of pages of critical intelligence information with black highlighters." This would never happen to anyone buying promotional highlighters from ePromos. I swear. I would even testify before congress. |  |
Posted by mark at 7:24 AM. Permalink: Promo No-no: Highlighter Hijinks
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Promo No-No: Snow Blower
Posted by mark at 12:30 PM. Permalink: Promo No-No: Snow Blower
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Chocolatey Badness
This is about the only time when custom chocolate is a bad idea, but we do have lots of stuff for teeth.
Posted by mark at 7:37 AM. Permalink: Chocolatey Badness
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Promo No-No: Weigh Your Product Options
You'll get more mileage from a logo pedometer.
Posted by mark at 9:34 AM. Permalink: Promo No-No: Weigh Your Product Options
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Promo No-No: Bad Coffee
Leave the logo mugs to someone else, the sleep mask is what you want.
Posted by mark at 9:25 AM. Permalink: Promo No-No: Bad Coffee
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Promo No-No: Miami Ice
Skip the Ice Scrapers, try a Sun Shade. Also, I think I'll change my name to Miami Ice.
Posted by mark at 10:21 PM. Permalink: Promo No-No: Miami Ice
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