December 21, 2007

Google Gift 2007: A Little Video (Camera) for Everyone

We've featured previous Google Christmas gifts on the blog and now, thanks to Shimon Sandler, we've got some footage of this year's gift, a Flip Video Camera featuring the Google logo. For one thing, it's a great way to get more content on YouTube. After all, they did spend $1.65 Billion to acquire it. For your reference, previous gifts included: a digital photo frame, a USB travel kit and a color-changing mood radio.

Posted by Mark at 03:56 PM. Permalink: Google Gift 2007: A Little Video (Camera) for Everyone | Comments (0)

December 07, 2007

More ad:tech Schwag

Somehow lost in the shuffle was this photo of assorted promos from ad:tech 2007 in New York. Even at a conference dedicated to technology in advertising, virtually everyone exhibiting knew better than to skip their trade show promos! (photo from Tamar)

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Posted by Mark at 04:51 PM. Permalink: More ad:tech Schwag | Comments (0)

November 30, 2007

NASCAR Champions Week 2007 in New York

This week has been NASCAR Champions Week, so there have been loads of Nascar-related promotions around the city. We've sent our interep intern, Michael Mitrevsky, out into the streets to cover the event. Below are a couple promotional items he picked up in TImes Square while hanging out with the Office Depot car. Here's some video coverage of some Aflac promotions as well.

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Posted by Mark at 12:12 PM. Permalink: NASCAR Champions Week 2007 in New York | Comments (1)

November 15, 2007

ad:tech New York 2007: AditAll Does it with a Custom Doll

Did-it did it with a stuffed frog, and Trexy used Bambi, now AditAll has come out with cute, cuddly, custom stuffed animals of their logo. Guaranteed to be a memorable giveaway, and perfect if you've already got a cute logo!adtech-ad-it-all.jpg

Posted by Mark at 07:04 AM. Permalink: ad:tech New York 2007: AditAll Does it with a Custom Doll | Comments (0)

November 14, 2007

ad:tech New York 2007: Hot Toy Makes a Hot Giveaway

CPA Empire uses incentives, like these awesome radio controlled helicopters to generate leads for their clients. What better way to convey the power of their service than by using them as a giveaway? Their booth was actually in the relatively lower traffic back hallway, but it was packed all day long. Nothing like some fun promos to get attention at a show!adtech-cpa-empire-helicopte.jpg

Posted by Mark at 02:58 PM. Permalink: ad:tech New York 2007: Hot Toy Makes a Hot Giveaway | Comments (0)

November 13, 2007

ad:tech New York 2007: Not Just Hats...Really Great Hats!

Kudos to Hydra Media for doing not just custom caps, but really awesome custom caps. Anyone can give away a promotional baseball cap, but the level of quality and design in these really stands out. Sorry my photo wasn't better!

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Posted by Mark at 09:53 AM. Permalink: ad:tech New York 2007: Not Just Hats...Really Great Hats! | Comments (0)

November 07, 2007

ad:tech New York 2007: The Simplest Promo

The round stress ball: it may be the simplest promotional product in the world. It's just a squishy sphere. To be fair, there are a few different versions of the round stress ball, but it's still pretty darn simple. It's also totally appropriate for some brands, like f5 and Datran Media, who both have logos that match up quite nicely with their round stress ball promos. Never argue with something simple that works.adtech-f5-stress-ball.jpg

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Posted by Mark at 01:17 PM. Permalink: ad:tech New York 2007: The Simplest Promo | Comments (0)

ad:tech New York 2007: Promotional Roundup

ad:tech is the premier trade show for interactive marketing, so one would hope that the exhibitors attending would be well suited to taking their interactive marketing talents offline. Luckily for us, many of them did a great job, and over the next few days I'll be featuring some of my favorites. To start things off, here's a video of abcsearch taking full advantage of the power of promotional sonic rocks to generate buzz and drive traffic to their booth. Even with a packed, bustling convention floor, I could literally hear them from the next aisle over. Plus, there was no way to escape seeing - and hearing - attendees playing with them throughout the three floors of exhibit halls.

Posted by Mark at 11:45 AM. Permalink: ad:tech New York 2007: Promotional Roundup | Comments (0)


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