December 07, 2007

More ad:tech Schwag

Somehow lost in the shuffle was this photo of assorted promos from ad:tech 2007 in New York. Even at a conference dedicated to technology in advertising, virtually everyone exhibiting knew better than to skip their trade show promos! (photo from Tamar)

Posted by Mark at 04:51 PM. Permalink: More ad:tech Schwag | Comments (0)

November 15, 2007

ad:tech New York 2007: AditAll Does it with a Custom Doll

Did-it did it with a stuffed frog, and Trexy used Bambi, now AditAll has come out with cute, cuddly, custom stuffed animals of their logo. Guaranteed to be a memorable giveaway, and perfect if you've already got a cute logo!

Posted by Mark at 07:04 AM. Permalink: ad:tech New York 2007: AditAll Does it with a Custom Doll | Comments (0)

November 14, 2007

ad:tech New York 2007: Hot Toy Makes a Hot Giveaway

CPA Empire uses incentives, like these awesome radio controlled helicopters to generate leads for their clients. What better way to convey the power of their service than by using them as a giveaway? Their booth was actually in the relatively lower traffic back hallway, but it was packed all day long. Nothing like some fun promos to get attention at a show!

Posted by Mark at 02:58 PM. Permalink: ad:tech New York 2007: Hot Toy Makes a Hot Giveaway | Comments (0)

November 13, 2007

ad:tech New York 2007: Not Just Hats...Really Great Hats!

Kudos to Hydra Media for doing not just custom caps, but really awesome custom caps. Anyone can give away a promotional baseball cap, but the level of quality and design in these really stands out. Sorry my photo wasn't better!

Posted by Mark at 09:53 AM. Permalink: ad:tech New York 2007: Not Just Hats...Really Great Hats! | Comments (0)

ad:tech New York 2007: Getting Creative with Candy

Here's another example of a creative candy promotion as seen at ad:tech New York. In this case, email.com has dispensers so attendees can make their own custom candy mix. Much like Kontera's wheel of promos, this encourages interactivity, which at a trade show is a good thing. It's also a perfect tie-in if you have the capability of personalizing your product offering for your customers. For more candy-related stuff, check out Mindset Media's M&Ms and custom candy in your company colors.

Posted by Mark at 09:06 AM. Permalink: ad:tech New York 2007: Getting Creative with Candy | Comments (0)

November 12, 2007

ad:tech New York 2007: Mindset Media M&Ms

M&Ms make a perfect promo for Mindset Media, particularly when they're all orange to match Mindset's corporate colors. The perfect example of a promotion that melts in your mouth and matches their brand. Even if your company doesn't have a candy namesake, you can match your brand with candy from our Corporate Colors Candy Collection. Choose from a variety of colors, candies and containers to create the perfect edible promotion that matches the colors of your logo.

Posted by Mark at 11:40 AM. Permalink: ad:tech New York 2007: Mindset Media M&Ms | Comments (0)

November 10, 2007

ad:tech New York 2007: Findology Finds the Perfect Item

Here's another example of finding the perfect promotional match. In this case, Findology is giving out a promotional massager that happens to look exactly like their logo. Partly they're lucky that there is something that looks exactly like their logo, but they're definitely smart to use it, and for taking the extra step to customize the color to really match their logo.

Posted by Mark at 09:23 AM. Permalink: ad:tech New York 2007: Findology Finds the Perfect Item | Comments (0)

November 09, 2007

ad:tech New York 2007: Stress Ball Yo-Yo Grabs Attention

I saw folks playing with these all over the show: in the aisles, on the escalator and in the lobby. After navigating all the way up to the third floor of the exhibit hall, I found the source, the No More Landing Pages booth. Even though they were off the beaten track, a popular, highly-visible promo helped ensure their booth was busy and the trade show was a success. Here's a little footage of the stress ball yo-yo in action.

Posted by Mark at 06:57 AM. Permalink: ad:tech New York 2007: Stress Ball Yo-Yo Grabs Attention | Comments (0)

November 08, 2007

ad:tech New York 2007: Ad Pepper Spices Things Up

If your company is ad pepper media what could be a better trade show giveaway than custom promotional hot sauce? Not much, really. After all, it gets people's attention, reinforces your brand identity, and it's great on eggs.

Posted by Mark at 02:18 PM. Permalink: ad:tech New York 2007: Ad Pepper Spices Things Up | Comments (0)

ad:tech New York 2007: Wheel...of...Promos!

Here's another great example of using promotional products not just to drive booth traffic, but to really get some interaction with trade show attendees. The folks at Kontera have a selection of products, from a promotional tote bag to a folding flyer and more. Attendees spin the wheel to find out what promo they get, and in the meantime they get to learn a little more about Kontera.

Posted by Mark at 06:56 AM. Permalink: ad:tech New York 2007: Wheel...of...Promos! | Comments (0)

November 07, 2007

ad:tech New York 2007: The Simplest Promo

The round stress ball: it may be the simplest promotional product in the world. It's just a squishy sphere. To be fair, there are a few different versions of the round stress ball, but it's still pretty darn simple. It's also totally appropriate for some brands, like f5 and Datran Media, who both have logos that match up quite nicely with their round stress ball promos. Never argue with something simple that works.

Posted by Mark at 01:17 PM. Permalink: ad:tech New York 2007: The Simplest Promo | Comments (0)

ad:tech New York 2007: Promotional Roundup

ad:tech is the premier trade show for interactive marketing, so one would hope that the exhibitors attending would be well suited to taking their interactive marketing talents offline. Luckily for us, many of them did a great job, and over the next few days I'll be featuring some of my favorites. To start things off, here's a video of abcsearch taking full advantage of the power of promotional sonic rocks to generate buzz and drive traffic to their booth. Even with a packed, bustling convention floor, I could literally hear them from the next aisle over. Plus, there was no way to escape seeing - and hearing - attendees playing with them throughout the three floors of exhibit halls.

Posted by Mark at 11:45 AM. Permalink: ad:tech New York 2007: Promotional Roundup | Comments (0)

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