February 16, 2008

Onion Swagology: Kung Fu Panda Punching Bag

From The Onion:

Item: Punching bag

Promoting: Dreamworks' upcoming CGI film Kung Fu Panda

Relevance to product promoted: Presumably high. A punching bag no doubt figures prominently in a training montage or two. Like Bee Movie, the Jack Black-as-incongruous-animal-martial-artist laugher Kung Fu Panda has accomplished the formidable feat of being ridiculously overexposed months before its actual release.

Item quality: ? Who the hell knows? It would be hard to imagine a more unwieldy or time-intensive piece of promotional crap. The 10-step inflation-instruction manual makes the process sound more time- and labor-intensive than planning D-Day. Don't even think about blowing this thing up the old-fashioned way: "Inflate by small hand pump or electric inflater," the instructions prissily demand. Fuck, when is Dreamworks finally going to send us a promotional hand pump or electric inflater? It'd be the perfect tie-in for their upcoming slate of CGI cartoons about the madcap adventures of a group of anthropomorphic hand pumps and electric inflaters.

Posted by mark at 3:00 PM. Permalink: Onion Swagology: Kung Fu Panda Punching Bag | Comments (0)

January 31, 2008

Bagvertising Unlimited: A Real Nail Biter

Here's a terrific bag promoting Stop n' Grow, a product that discourages nail biting by making your nails bitter. Perhaps there is a perfect promotion for every product in the world, but Stop n' Grow definitely found theirs.

Posted by mark at 11:44 AM. Permalink: Bagvertising Unlimited: A Real Nail Biter | Comments (0)

January 28, 2008

Bagvertising Unlimited: Food Drive

I really love this bag. Designed to raise hunger awareness and to actually show people they can do something about it. Food placed in the bag ends up being "held" in the arms of the woman printed on the bag by clever use of a clear bag printed differently on each side.

Posted by mark at 10:43 AM. Permalink: Bagvertising Unlimited: Food Drive | Comments (0)

December 16, 2007

Lonely Airline Bag

This lonely airline bag was literally seen on the street near my house. Although it eventually was tossed out by its owner, it seems to have lasted decades. To me that's some serious longevity for a promotion. In fact, any time a promo lasts long enough to become a vintage promo, I think the advertiser got their money's worth.

Posted by mark at 11:31 AM. Permalink: Lonely Airline Bag | Comments (0)

October 19, 2006

Foxy Messenger Bag

While Microsoft is busy prompting people to download IE7 as a part of their system updates, some folks are actually downloading the new Firefox 2.0 release candidate entirely on our own volition. With a growing base of loyal users, it makes sense that they offer the opportunity to get a promotional messenger bag when you go to download the update. In an advertising-saturated world where word of mouth is more important than ever, it makes good sense to give your fans every possible chance to spread the word about your product. Forming a bond with early adopters can be the gateway to mainstream popularity.

Posted by mark at 4:38 PM. Permalink: Foxy Messenger Bag | Comments (0)

May 11, 2006

How High Can a Show Dog Jump?

The associated press reports that "A man who was denied a red nylon tote bag during a Mother's Day promotion at an Angels baseball game has filed a sex and age discrimination lawsuit against the team." The man doing the suing, Alfred Rava, is a lawyer who had previously made $125,000 by suing San Diego nightclubs over their sexually discriminatory "Ladies' Night" promotions. According to his lawyer, the Anaheim Angels "claimed they didn't have any more bags, but my client said there was a mountain of bags stacked so high a show dog couldn't have jumped over them." That sounds pretty high, and I'll probably get sued for blogging about this. Happy Mother's Day!

Posted by mark at 8:10 PM. Permalink: How High Can a Show Dog Jump? | Comments (0)

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