April 17, 2008
Bear Market: Hand Sanitizer
| Promotional hand sanitizer and other personal care products have been really popular lately, with good reason. These items are useful, especially if you're traveling to a trade show or event. They have a broad appeal and are relatively inexpensive. Many of these items, from chapstick to sunscreen, are also available with full color label options. But remember, while hand sanitizer will kill germs, it can't wash away the taint of risky mortgages from your highly-leveraged investment vehicles. |  |
Posted by mark at 10:26 AM. Permalink: Bear Market: Hand Sanitizer
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April 16, 2008
Bear Market: Bear Bull
| This is probably one of the cutest items of Bear Stearns memorabilia we've seen, it's actually a double-sided hand puppet with a bull on one side and a bear on the other (the bear photos was too blurry to post). It is like the yin and yang of the market, in perfect balance, and furry. |  |
Posted by mark at 10:19 AM. Permalink: Bear Market: Bear Bull
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April 15, 2008
Bear Market: Zagat Guide
| Customizing a Zagat guide with your logo is a great idea that is probably underrepresented outside our financial clients. This is a particularly great product if you're based in a city that has a guide and your are visited regularly by clients or business partners from other places. If that isn't true for your company, there are also some great national guides to restaurants, hotels, golf courses and more. And I just did a whole post without poking fun at Bear Stearns. |  |
Posted by mark at 9:56 AM. Permalink: Bear Market: Zagat Guide
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April 14, 2008
Bear Market: Market Caps
If there's one promotional product that any business or organization can use, it's a promotional cap. Or a whole bunch of them in different colors and styles. One thing that I think is worth noticing, is that despite the range of colors, materials and styles, they all represent the brand consistently (with the exception of the YYY hat that promotes a specific fund).
Posted by mark at 10:58 AM. Permalink: Bear Market: Market Caps
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April 13, 2008
Bear Market: Clock Man Says...
| Clock man says it's time to be bought for pennies on the dollar! |  |
Posted by mark at 9:43 AM. Permalink: Bear Market: Clock Man Says...
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April 12, 2008
Bear Market: Novelty Football Helmet
| So, the hard hat didn't really do such a great job protecting the firm or its investors and I guess the promotional mini football helmet didn't either. I guess it's time to switch teams! |  |
Posted by mark at 9:39 AM. Permalink: Bear Market: Novelty Football Helmet
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April 11, 2008
Bear Market: Trading Jacket
| Not your everyday promotional jacket, this is actually one of the jackets traders wore on the trading floor. Just seeing this jacket is enough to make me want to start making crazy hand gestures. |  |
Posted by mark at 9:20 AM. Permalink: Bear Market: Trading Jacket
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April 10, 2008
Bear Market: Ace's Anniversary
More Bear Stearns memorabilia, this time it's a special promotional kit to celebrate Ace Greenberg's 50th anniversary at the firm. The seller goes into considerably more detail:
Mr. Alan "Ace" Greenberg started as a clerk at Bear Stearns in 1949 and by 1978 was the CEO of Wall Streets Titan Bear Stearns. He was known as a master card player gamester and magician hence the playing cards and Yo-Yo, Ace was well known for his famous bow ties and non-conventional (yet success proving) ways around the office and the financial world.
In 1999, Bear Stearns celebrated Ace Greenberg's 50th anniversary at the Firm with items that were given to certain staff members of Bear Stearns New York City 2 of which we are offering here: 1-unopened (sealed in celophane)set of playing cards in original box with ACE'S 50TH ANNIVERSARY MARCH 8, 1999 AND PHOTO OF HIS FAMOUS BOW TIE ON THE CARDS & 1-WOODEN YO-YO WITH ACE'S 50TH ANNIVERSARY EMBLAZENED IN BLACK ON IT. THANKS FOR LOOKING!!! AND VICTORIOUS BIDDING!!!
Posted by mark at 9:17 AM. Permalink: Bear Market: Ace's Anniversary
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April 9, 2008
Bear Market: Managing Risk the Old Fashioned Way
Another promo that was great in theory, an attention getting imprinted hard had. Of course in retrospect, the message seems to be less making risk safer and more thank goodness we have these hard hats while everything we've done comes falling down around us.
Posted by mark at 8:51 AM. Permalink: Bear Market: Managing Risk the Old Fashioned Way
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April 8, 2008
Bear Market: Subprime Lending Tool Kit
| It either didn't work, or it worked too well. This Bear Stearns promotional tool kit, though compact, was apparently all it took to create an enormous bubble in housing prices. Now if that doesn't show the power of promotional products, I'm not sure what does. |  |
Posted by mark at 9:22 AM. Permalink: Bear Market: Subprime Lending Tool Kit
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April 7, 2008
Bear Market: Classy Note Holder
| When Bear Stearns went under, my natural tendency was to poke fun at them. But on the flip side, they did do some nice promotional gifts. Here's one that's up for sale an eBay, a nice desktop note holder from Cutter & Buck. When you're targeting high net worth investors, you'd better make sure your business gifts are desktop-worthy. |  |
Posted by mark at 10:03 AM. Permalink: Bear Market: Classy Note Holder
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April 6, 2008
Bear Market: Capitalism Rushes in to Fill a Void
Inevitably, and perhaps appropriately, capitalism has driven folks to capitalize on the Bear Stearns collapse. Most prominently, are those who are auctioning their Bear Stearns promotional items on eBay (perhaps recapturing some lost investment value?). Of course, some enterprising folk have come up with some clever faux promotional t-shirts to poke fun at the situation.
Posted by mark at 9:59 AM. Permalink: Bear Market: Capitalism Rushes in to Fill a Void
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April 5, 2008
Bear Market: Silver Yo-yo Days
| If we are indeed headed towards a serious recession, it will be the little things we remember. The promotional yo-yos, particularly the ones that were silver plated. The little things will remind us of the good times when life was fun and prosperous. Perhaps we'll call them the silver yo-yo days. |  |
Posted by mark at 9:55 AM. Permalink: Bear Market: Silver Yo-yo Days
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April 4, 2008
Bear Market: Risk Managed?
Ah, the promotional umbrella. It's actually a great product in terms of usefulness and visibility. More importantly perhaps, it's an excellent way to convey feelings of security, coverage and safety. Of course, it also has the potential to become an artifact of painful irony.
Posted by mark at 9:25 AM. Permalink: Bear Market: Risk Managed?
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April 3, 2008
Bear Market: Three Card Monte
| Here's one of the more awesome pieces of Bear Stearns memorabilia that's been on eBay recently. It's an imprinted three card monte card set. As noted by the seller, it's even imprinted with a Fortune magazine America's Most Admired Companies imprint as well. I'm not an expert on three card monte, but I think it's kind of a lot like taking a bunch of subprime loans and shuffling them around with a bunch of other securities until no one can tell where they are anymore. |  |
Posted by mark at 9:09 AM. Permalink: Bear Market: Three Card Monte
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April 2, 2008
Bear Market: Bad News Bears
The fall of Bear Stearns has meant many things to many people. For the Federal Reserve, it's the first time ever bailing out an investment bank. For JP Morgan, it was a chance to buy the firm on the cheap. Employees lost jobs, investors lost money and markets lost more confidence. But, their losses are eBay's gain, as Bear Stearns promotional products began to flood into online auctions. From pens and briefcases to shirts and hats, all kinds of Bear Stearns promos have shown up online. But most of all, the bears! Promotional stuffed bears, from the banker bear to the aviator bear in many colors, sizes and styles. Here, we present The Bear Bears!
Posted by mark at 10:44 AM. Permalink: Bear Market: Bad News Bears
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