Coffin-vertising: Pabst Blue Ribbon Edition
You may find it surprising that, over the years, this blog has covered branded coffins several times. It started with African coffins designed like consumer products, moved on to the Elvis-themed "Return to Sender" coffin, the Kiss Kasket, and even little varmint coffins as a direct mail promotion. Today, we have the story of a man, who like many of us, just wants to be buried in a giant can of Pabst Blue Ribbon. It's a heartwarming tale from Middle America, and he actually improves on your standard branded coffin by converting it into a beer cooler so he can enjoy it before it gets converted back for its ultimate purpose. (via Metafilter)
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Posted by mark at 11:41 AM. Permalink: Coffin-vertising: Pabst Blue Ribbon Edition
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Deadly Direct Mail
When it comes to direct mail, there's nothing cuter than tiny little coffins. Wait! I mean, there's nothing deathier than tiny little coffins. Anyhow, this striking direct mail promotion was done by a pest control company. Inside the coffins was the tagline: "We don't give them a decent burial. You may." For starters, this is a great piece of direct mail because it gets people's attention. Moreover, the surprise it uses to get attention is actually related to their product. Lastly, hey, free little coffin!
Posted by mark at 4:09 PM. Permalink: Deadly Direct Mail
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