May 10, 2008

Gym Promotes with Exercise Device

Here's a pretty unusual promotional product, created for a gym in China. It was sent to members, with the message "don't give up halfway." Using promotional fitness products is increasingly popular in the US, and not just amongst fitness clubs. Promotional pedometers, water bottles and all types of sports and fitness equipment are used by all types of companies to encourage healthy activity. Even classics, like the jump rope are coming back in style.

Posted by mark at 9:55 AM. Permalink: Gym Promotes with Exercise Device | Comments (0)

January 26, 2008

Bagvertising Unlimited: Heavy Lifting

Bagvertising is something that we've featured a lot in the past, but there's so much bag-related creativity out there I can't help but do a quick series of posts on some great bagvertising we've haven't had a chance to feature yet. This example is a custom die-cut bag as a dumbell to promote a gym. Previous bagvertising favorites include: six-pack bag, blood donation bag, helping hand bag, headache bag and the jump rope bag.

Posted by mark at 10:26 AM. Permalink: Bagvertising Unlimited: Heavy Lifting | Comments (0)

December 13, 2007

Predictions 2008: Focus on Health

Whether you call them love handles or an obesity epidemic, we're in bad shape and getting worse. Combine our general poor health with an aging population of baby boomers and a lot of election year talk about healthcare plans and we're in for a lot of fitness and health oriented promotion in 2008.

Product-wise, old standbys like promotional pedometers and logo sports bottles will be popular, but also be on the lookout for new items like computerized jump ropes that count your jumps and calories burned and arm bands to hold your iPod while you exercise.

Posted by mark at 7:01 AM. Permalink: Predictions 2008: Focus on Health | Comments (0)

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