Faceball for Jerry
After fighting off a takeover attempt by Microsoft, and a Carl Icahn-led shareholder revolt, it's nice that Yahoo! founder Jerry Yang can take some time out to play faceball, a game created by photo-sharing site Flickr. The game itself is pretty simple, throw promotional beach balls at someone's face while taking pictures. Of course, this isn't the first time we've mentioned Flickr, or their promo beach balls, or even faceball itself. But how many companies have used promotional products so well? They created a game that involved their site and their promos and people actually play it!
Posted by mark at 5:19 PM. Permalink: Faceball for Jerry
| Comments (0)
Perfect Placement for Your Brand
| Product placement is an important way to develop brand awareness, and so is promotional product placement. In this example, photo-sharing web site flickr chose the perfect promo product for their audience - a lens cleaner in a case - and was rewarded with the perfect product placement for their promo. Flickr has done plenty of nifty promos in the past. |  |
Posted by mark at 8:03 AM. Permalink: Perfect Placement for Your Brand
| Comments (0)
Fringe Benefits: Promotional Products as Web Advertising
I've touched on this before, but over the past couple days I noticed a couple great examples (below) of happy promotional products recipients taking photos of the schwag they received and posting them on flickr. Both examples are Creative Commons promos, a sticker and an ornament. The primary goal of most promotional products is to increase brand awareness by exposing the recipient (and others) to an organization's logo and message. Typically this happens when someone uses, wears or looks at the promotional product. Another marketing benefit, potentially overlooked, is when that physical product turns into advertising in other media, such as blogs or a photo community like flickr (and no promos get photographed and added to flickr as much as flickr promos). So make sure your promos are blogworthy and photo-ready, and you may get some extra marketing from them. Best of all, it's free, and even marketers love free stuff.
Posted by mark at 2:17 PM. Permalink: Fringe Benefits: Promotional Products as Web Advertising
| Comments (0)
The Benefits of Being flickr
One of the cool things about being flicker is that people will take cool photos of your promotional products and post them online. Like this:
Previous coverage of flickr promos of various types.
Posted by mark at 10:52 AM. Permalink: The Benefits of Being flickr
| Comments (0)
Looking for promos? Find promotional items, corporate gifts and promotional marketing articles at ePromos Promotional Products, Inc..
Copyright 2005-2008 - ePromos Promotional Products, Inc.