December 24, 2007

So Scary You'll Be Sweating?

How scary is the new 3D Beowulf movie? Apparently so scary you'll need to wipe the sweat from your brow, hence these Beowulf promotional sweatbands. Speaking of which, somehow, through the strange machinations of style and popular culture, these have been a really popular item this year. Will it be leg warmers in 2008?

Posted by Mark at 01:21 PM. Permalink: So Scary You'll Be Sweating? | Comments (0)

November 20, 2007

Aveda Brush Makes Perfect Gift with Purchase

My friend got this imprinted hairbrush when purchasing Aveda products. Now, the thing about a gift with purchase for a high-end personal care product company is that it better be nice. Luckily, Aveda knows how to take care of their brand: we actually spotted the same brush in a magazine feature on top brushes. Also, the wooden brush and recycled cardboard box fits nicely with Aveda's commitment to the environment.

Posted by Mark at 07:11 AM. Permalink: Aveda Brush Makes Perfect Gift with Purchase | Comments (0)

November 15, 2007

ad:tech New York 2007: AditAll Does it with a Custom Doll

Did-it did it with a stuffed frog, and Trexy used Bambi, now AditAll has come out with cute, cuddly, custom stuffed animals of their logo. Guaranteed to be a memorable giveaway, and perfect if you've already got a cute logo!

Posted by Mark at 07:04 AM. Permalink: ad:tech New York 2007: AditAll Does it with a Custom Doll | Comments (0)

November 14, 2007

ad:tech New York 2007: Hot Toy Makes a Hot Giveaway

CPA Empire uses incentives, like these awesome radio controlled helicopters to generate leads for their clients. What better way to convey the power of their service than by using them as a giveaway? Their booth was actually in the relatively lower traffic back hallway, but it was packed all day long. Nothing like some fun promos to get attention at a show!

Posted by Mark at 02:58 PM. Permalink: ad:tech New York 2007: Hot Toy Makes a Hot Giveaway | Comments (0)

November 12, 2007

ad:tech New York 2007: Mindset Media M&Ms

M&Ms make a perfect promo for Mindset Media, particularly when they're all orange to match Mindset's corporate colors. The perfect example of a promotion that melts in your mouth and matches their brand. Even if your company doesn't have a candy namesake, you can match your brand with candy from our Corporate Colors Candy Collection. Choose from a variety of colors, candies and containers to create the perfect edible promotion that matches the colors of your logo.

Posted by Mark at 11:40 AM. Permalink: ad:tech New York 2007: Mindset Media M&Ms | Comments (0)

November 10, 2007

ad:tech New York 2007: Findology Finds the Perfect Item

Here's another example of finding the perfect promotional match. In this case, Findology is giving out a promotional massager that happens to look exactly like their logo. Partly they're lucky that there is something that looks exactly like their logo, but they're definitely smart to use it, and for taking the extra step to customize the color to really match their logo.

Posted by Mark at 09:23 AM. Permalink: ad:tech New York 2007: Findology Finds the Perfect Item | Comments (0)

November 09, 2007

ad:tech New York 2007: Stress Ball Yo-Yo Grabs Attention

I saw folks playing with these all over the show: in the aisles, on the escalator and in the lobby. After navigating all the way up to the third floor of the exhibit hall, I found the source, the No More Landing Pages booth. Even though they were off the beaten track, a popular, highly-visible promo helped ensure their booth was busy and the trade show was a success. Here's a little footage of the stress ball yo-yo in action.

Posted by Mark at 06:57 AM. Permalink: ad:tech New York 2007: Stress Ball Yo-Yo Grabs Attention | Comments (0)

November 08, 2007

ad:tech New York 2007: Ad Pepper Spices Things Up

If your company is ad pepper media what could be a better trade show giveaway than custom promotional hot sauce? Not much, really. After all, it gets people's attention, reinforces your brand identity, and it's great on eggs.

Posted by Mark at 02:18 PM. Permalink: ad:tech New York 2007: Ad Pepper Spices Things Up | Comments (0)

ad:tech New York 2007: Wheel...of...Promos!

Here's another great example of using promotional products not just to drive booth traffic, but to really get some interaction with trade show attendees. The folks at Kontera have a selection of products, from a promotional tote bag to a folding flyer and more. Attendees spin the wheel to find out what promo they get, and in the meantime they get to learn a little more about Kontera.

Posted by Mark at 06:56 AM. Permalink: ad:tech New York 2007: Wheel...of...Promos! | Comments (0)

November 07, 2007

ad:tech New York 2007: Promotional Roundup

ad:tech is the premier trade show for interactive marketing, so one would hope that the exhibitors attending would be well suited to taking their interactive marketing talents offline. Luckily for us, many of them did a great job, and over the next few days I'll be featuring some of my favorites. To start things off, here's a video of abcsearch taking full advantage of the power of promotional sonic rocks to generate buzz and drive traffic to their booth. Even with a packed, bustling convention floor, I could literally hear them from the next aisle over. Plus, there was no way to escape seeing - and hearing - attendees playing with them throughout the three floors of exhibit halls.

Posted by Mark at 11:45 AM. Permalink: ad:tech New York 2007: Promotional Roundup | Comments (0)

October 31, 2007

Stuffed Leopard Promos for Mac Fans

Selling 2 million copies of their latest operating system in just 5 days, Apple has demolished their previous sales records with OS X Leopard. Could it be the 300 new features? The "halo effect" that's turned iPod and iPhone users into Mac users? Or perhaps promotional stuffed animals? This leopard was given away with Leopard, with a tag featuring a tiger, a reference to the previous version of the OS, Tiger.

Posted by Mark at 02:10 PM. Permalink: Stuffed Leopard Promos for Mac Fans | Comments (0)

November 03, 2006

Giveaway Meets Subway in Japanese Promo

ping mag, a Tokyo-based design magazine recently posted an article about ten subway based promotional tactics in Japan. This one, by Cannon, was quite unique. They set up a long poster in a Shibuya subway station and attached many small packets of free stuff to it. As the packets were removed, the poster behind them was revealed. Unfortunately, the packets only contained a brochure, which I would say makes this significantly less cool. A temporary tattoo would have added a lot to this promotion, and fit in with the creative on the poster.

Posted by Mark at 10:02 AM. Permalink: Giveaway Meets Subway in Japanese Promo | Comments (0)

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