March 7, 2008
Callaway Promotes Hot New Driver with Scorched Tees
Here's a beautiful promotion done by Callaway to promote their latest drivers. Sure, giving out customized golf tees is about the oldest move in the book. Giving out burnt golf tees to make a point about just how powerful your new clubs are? That's brand new and sure to get noticed.

Posted by mark at 12:20 PM. Permalink: Callaway Promotes Hot New Driver with Scorched Tees
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January 21, 2008
Direct Impact: Wilson Promotes New Driver with Balls
Wilson promoted its new long distance driver with some custom promotional golf balls. To make a point about just how far you can hit a ball with this new driver, the balls are imprinted with a form to add your contact message so when someone finds the balls they can return them to you.

Posted by mark at 7:11 AM. Permalink: Direct Impact: Wilson Promotes New Driver with Balls
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