December 21, 2007

Google Gift 2007: A Little Video (Camera) for Everyone

We've featured previous Google Christmas gifts on the blog and now, thanks to Shimon Sandler, we've got some footage of this year's gift, a Flip Video Camera featuring the Google logo. For one thing, it's a great way to get more content on YouTube. After all, they did spend $1.65 Billion to acquire it. For your reference, previous gifts included: a digital photo frame, a USB travel kit and a color-changing mood radio.

Posted by mark at 3:56 PM. Permalink: Google Gift 2007: A Little Video (Camera) for Everyone | Comments (0)

October 15, 2007

Quality Indicator: Fan Appreciation

How do you know you've got a hot promo on your hands? If you're lucky, your fans will tell you. A great examples is this promotional case that was sent to people who pre-ordered the Legend of Zelda Phantom Hourglass video game. Send a quality promo and people tend to notice. And sometimes, they gush: "It's aluminium, feels indestructible, the logo on the top WILL NOT scratch off and it actually works as a carry-case...Isn't it just gorgeous?" Now that's the kind of response you want from your promotion! It's also worth mentioning, that if you want examples of great promotions, video game promos are worth checking out.

Posted by mark at 10:36 AM. Permalink: Quality Indicator: Fan Appreciation | Comments (0)

November 22, 2006

More Video Game Promos: Matching Game Themes

As hyper-realistic as they are, video games still aren't like the Matrix, so you getting injured in the game doesn't mean you get hurt in real life. But that doesn't make this promotional first aid kit any less cool as a promo for the Socom video game. Plus, imprinted candy eggs are a perfect tie in for Yoshi's Island.

Posted by mark at 10:45 AM. Permalink: More Video Game Promos: Matching Game Themes | Comments (0)

November 8, 2006

Video Game Wars: Promos in the Battle for Hearts and Minds

Cartman has traveled to the 25th Century in search of a Nintendo Wii, Sony is betting big on the Blu-ray equipped PS3, and Microsoft is promoting its new Xbox360. These events can only mean one thing: the next round of video game console wars. In what promises to be a heated competition, the right promos just might make a difference in the battle for hearts and minds. Below are some promos from a recent Microsoft press event to promote the Xbox360, including a promotional t-shirt, a headset and a keychain promoting one of their games. Will it be enough to beat out the competition? Only time will tell.

Posted by mark at 9:21 AM. Permalink: Video Game Wars: Promos in the Battle for Hearts and Minds | Comments (0)

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