Direct Impact: Hyundai Paper Lamp

This great promotion is a superb use of direct mail and a great interactive promotion. Mailed flat, this kit can be constructed to create a rotating lamp that features a Hyundai. The design is actually a traditional Chinese lantern design, and the promotion, which targeted the Chinese market, promoted a particularly fuel-efficient car. A great example of an eco friendly office product that’s fun and interactive, while also educating consumers about the benefits of your product. (via Direct Daily)

hyundai-paper lamp

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