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I’ve Been Framed! Guerrilla Car Mirror Campaign


Although I’ve never been a big fan of putting guerrilla marketing promotions on someone’s car, I have to admit this one is pretty clever. A French picture framing company fastened these custom picture frames to car mirrors to illustrate a simple benefit of their product: the right frame can make even the the most mundane image look better. This creative use of automotive promotional products in from a non-auto related company goes beyond slapping a logo on free stuff. It makes people think and forms an association between the brand and the solutions they provide.

picture-frame-car mirror


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