Automotive Promos

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I’ve Been Framed! Guerrilla Car Mirror Campaign


Although I’ve never been a big fan of putting guerrilla marketing promotions on someone’s car, I have to admit this one is pretty clever. A French picture framing company fastened these custom picture frames to car mirrors to illustrate a simple benefit of their product: the right frame can make even the the most mundane image look better. This creative use of automotive promotional products in from a non-auto related company goes beyond slapping a logo on free stuff. It makes people think and forms an association between the brand and the solutions they provide.

picture-frame-car mirror


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Auto Show: Custom License Plate Frames


Here’s one more specimen from the Pennsylvania Auto Show this weekend. Although Toyota’s logo tote bags were the only promotional product given to attendees, plenty of dealerships took advantage of custom license plate frames to get some exposure.

Custom License Plate Frames


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Coupon Carvertising


Here’s a fun approach to coupon car-vertising put together on behalf of XXL Carwash (who probably would steer away from giving out a promotional car wash kit). Normally when people plaster advertisements on my car I’m not too happy about it. But in the case of this ad, I think I can make an exception. This “50% Off” coupon looks just like the instructional washing labels sewn into most clothing. I never have tried to iron, bleach, or tumble dry a vehicle, but thanks to XXL for the friendly reminder. It would be neat to mix this idea with a promotional license plate frame.

xxl carwash


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Life Saving Vehicle


My friend Dave was kind enough to forward me a link to this amazing vehicle. Perhaps a predecessor to the much-loved Wienermobile and the lesser-known Voxmobile. This particular carvertisement is from Australia in 1934. A great use of automotive promotion.

life-savers car


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USB Truck


Promotional USB drives come in many cool shapes, like robots, cartoon characters and crocodiles. Or you can do them custom overseas in any shape you like. USB drives have also been getting cheaper and cheaper over the years, while having bigger memory capacities. Now, these two trends have come together in the form of USB Truck.

usb truck


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Fiat Sun Shade Map


Cool car sun shades are something we’ve seen before. Here, Fiat promotes its navigation system with a custom car sun shade made to look like a map being held by a lost driver. We thought this car promo was especially creative.

fiat-sun shade