Eco-Friendly Promos

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10 Creative Promotional Ideas To Put Into Play This Earth Day


Earth Day

Earth Day is approaching (it’s April 22 every year), and you know what that means: It’s time to green up your marketing. For businesses, promotional ideas for Earth Day are plentiful. You can do something good for the planet and create some good will, all while promoting your company on the greenest day of the year.

By participating in Earth Day, you’ll be joining with more than a billion people in 190 countries that are taking action to make the world a better place. Whether your business is deeply rooted in the eco-friendly movement, or this is your first year to do any kind of Earth Day promotion, we have 10 clever ways your company can get involved this Earth Day. Let’s take a look.

1. Hold a contest.

Get your employees, customers and the local community fired up for your company’s Earth Day contest by announcing it with promotional products. It could be any kind of contest: art, photo, essay, logo design. Create a hashtag for your contest and promote it in social media. The winner scores some awesome eco-friendly swag with your company logo. And depending on the type of contest, you might score a cool new logo or piece of art for your office.

 

custom mug

2. Green-ify the office.

No, we don’t mean unloading a pallet of philodendrons in the break room (though that’s not a bad idea) – we’re talking about greening up the kitchen. Replace Styrofoam and paper cups with reusable custom mugs. You’ll slash expenses in the long run, and staffers will have an eco-friendly way to sip their morning java.

 

 

 

 

 3. Give out green freebies.

For your Earth Day promotion, think green – literally. Check out what kind of Earth Day festivities are happening in your community, and get involved in the action by handing out promotional items in the color du jour: green. Stay true to the theme of the day by having employees in green custom t-shirts doling out the promos.

 

custom notebooks

4. Help out a local school.

Would a team of your employees enjoy reading to a class of young students (bonus points if the book is about Earth Day!) or helping them plant saplings near the playground? Reach out to some schools to see where your help might be needed. Make sure to take some leave-behinds promoting your brand – think recycled pencils or eco-friendly custom notebooks.

 

 

 

5. Swoop in as a sponsor.

Look into the Earth Day marathons, walks and runs that are happening in your hometown. You’ll get some major exposure for your business on banners, t-shirts, and registration bags, and you might be able to set up a booth on-site to promote your brand and hand out promotional products.

 

custom lunch bags

6. Lend a hand at lunchtime.

Give employees custom lunch bags. You’ll be helping them reduce their eco-footprint (no more brown bags) and save money on lunches out, and you’re providing them with a useful gift that’s relevant not just on Earth Day, but every day.

 

 

 

 

7. Seek out co-branding opportunities.

Earth Day is a great time to connect with like-minded local businesses to promote green initiatives. By collaborating with another business (or two or three) on promo items for Earth Day, you’ll be maximizing your marketing budget while reaching new audiences with your marketing message. Here’s an example of a co-branding campaign done right.

 

personalized bookmark

8. Make an impact with a mailing.

Inspire your customers on Earth Day by sending them a mailer with a promotional seed kit or seeded bookmark. Get creative – use the mailers to announce a new product or promotion, a green initiative your company is putting into play, or include tips for living a greener lifestyle.

 

 

 

 

 

 

9. Host a donation drive.

Become a rockstar in the community by turning your business into a drop-off location for items people wish to donate or recycle. On Earth Day, nearly everyone wants to chip in and do something for the planet, so be prepared to handle the scope of the project. Recruit volunteers and get employees involved in organizing recyclable goods and donations. Make it fun – hand out a cool promo item to everyone who drops off a donation, or hold a raffle with bigger promotional prizes.

 

custom golf tees

10. Go green on the green.

Marketing to golfers? Hosting a tournament? Make the switch to eco-friendly golf tees. It’s a simple way to position your brand as environmentally responsible. You have lots of options, too, such as handing out golf tees individually, or tucked inside an imprinted pouch or box.

 

 

 

 

 

Don’t just sit on the sidelines this Earth Day – plan a promotion to get your business involved. Participating in Earth Day – even if you just pick one of the ideas we listed above – demonstrates that your company cares about more than just the bottom line. You’re showing that your business is an active member in the world community, in tune with what’s going on, and intent on making a difference.

 


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3 Reasons Eco-Friendly Promo Products Belong In Your Marketing


For years, marketers have been doling out eco-friendly promo products. They put their logo on anything from organic cotton t-shirts to recycled tote bags to position their brand as a green one and to connect with eco-minded customers.

promotional tote bag

But is it really worth it to go green? What’s the payoff? Here are three reasons to include eco-friendly promo products in your marketing campaigns.

1. They generate hype for your brand.

Eco-minded consumers tend to be some of the most loyal and vocal in the world, and eco-friendly promo items are a way to connect with this influential group. Give them logo items that resonate with them, and they’ll enthusiastically stand behind your brand. They’ll also tout it to their friends and followers, gaining your brand extra exposure.

2. They cut through the clutter.

Marketers have to compete to gain the attention of their target audience. Eco-friendly promo products stand out because they’re directly targeted to recipients. People want to receive promos that are relevant to their interests and lifestyle. For example, a yoga studio would be smart to give away organic cotton tank tops or yoga bags. A juice bar could hand out eco-friendly tumblers or sports bottles. These giveaways align with the brands and help differentiate them.

3. They position your brand in a positive light.

Eco-friendly promo items can increase brand awareness while simultaneously showcasing a commitment to sustainability. Marketers aren’t limited to a handful of organic or recycled options, either. There’s an abundance of unique, innovative green products, from solar-powered tech promos to trendy apparel choices. Take a look at all the eco-friendly promo items you can choose from.

Eco-friendly promo products are a smart addition to any marketing program. They’re also more affordable than you might think – many are priced at under a buck a piece. As with any promotional products, always consider who’s going to receive them. Sometimes it’s helpful to target a small group of loyal customers instead of marketing to the masses with your eco giveaways.

Want to see more eco-friendly marketing ideas? Check out our Pinterest board.

 


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Last-Minute Promotional Ideas For Earth Day


custom water bottleAre you in need of some great, green promotional ideas as an Earth Day Promo? If you find yourself scrambling—Earth Day is Monday, April 22—take a look at these ways your business can celebrate the greenest day of the year.

Go lights out for the day (or longer).

Keep your company dark on Earth Day. Try using daylight only to show employees how simple it is to work by sunlight. Hand out promotional flashlights to mark the occasion and to help employees navigate darker hallways or windowless rooms.

Make an eco-friendly pledge.

Between the disposable cups in the breakroom and the reams of paper you go through each week, maybe your company’s not so green. This Earth Day, make a commitment to leave a smaller eco footprint. Give employees custom water bottles or logo coffee mugs, and distribute eco-friendly promotional notebooks made from recycled paper.

Green up the office.

Spruce up your workspace and present employees with something special by handing out promotional planters. If you’re working with a smaller budget, try promotional seeded paper bookmarks or custom seed packets.

Earth Day is huge—more than 192 countries celebrate it every year. It’s an opportunity for your company to make an eco-friendly statement and get your name out in the world. Plus, there are some cool, unique options when it comes to eco-friendly promotional products. Make sure your business doesn’t miss out.

Promo know-how tip:

Any time you host a company-wide event (on Earth Day or any other time), hand out promotional items with your company name, logo and date to commemorate the event. Talk to our Brand Consultants for ideas that fit your needs and budget.


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Promotional Trend: Eco-Friendly Promotional Products That Capture Attention


Going green is hardly a new trend, but one thing is for sure: This year’s eco-friendly promotional products are fresh, creative and inspiring. They’re not the same old tired ideas—they’re actually new, and we were impressed by the offerings at ASI Orlando.

We spotted several cool options if you’re aiming to promote your business with environmentally responsible items this year. And why wouldn’t you?

More than half (57%) of consumers consider the environmental impact of the products they use, according to an Ipsos poll. Plus, 66% of consumers think companies should support the environment, reveals research from Nielsen.

Ipsos reports that college grads, residents of the Northeast and young adults are the biggest supporters of green products. If you’re targeting these markets, eco-friendly promotional products can have a big impact on your sales.

Here are some trendy promotional ideas from The ASI Show. You can also check out ePromos’ selection of eco-friendly promotional items.

 

custom pint glassesBamboo is popping up everywhere, and now you can put it to work for your brand with bamboo custom tumblers. You win from a green standpoint and a marketing standpoint. These glasses are reusable and made from one of the most eco-friendly materials in the world. We love how each cup is a little different, too, with slight variations in color and texture due to the natural properties of the bamboo.

 

 

 

 

custom bowlsWant something incredibly cool, different and green? You’ll love these hand-crafted custom bowls. They would make a great kitchen promotional item. They’re gorgeous décor (we’d put one in the office), incredibly eco-friendly (they’re made from recycled bicycle spokes), and they’re customizable. Oh, and they’re made by artisans from Noah’s Ark, an organization that provides healthcare, education and housing in India. Our minds? Blown. What a great way to associate your brand with something uniquely eco-conscious and socially responsible.

 

 

 

 

 

custom planting kitsThese custom planting kits are packed with everything your customers need to start a garden: a pot, soil and seed paper. It’s a creative way to send a message about growth, and it’s also great for springtime campaigns and Earth Day promotions.

 

 

 

Promo know-how tip:

Many companies are promoting a green message (and have been for years), so if you want your eco-friendly promotional products to stand out, choose something new and different. Let our Promotions Specialists help.

 


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Promotional Bags Hit The Primetime


Promotional bags are likely to surge in popularity soon. It’s not because custom bags are useful; it’s because plastic grocery bags are increasingly being banned.
promotional bagLast week, Los Angeles made history as the largest city in the nation to ban plastic bags. “Plastic harms our environment. It is a threat to the coastal economy. It is a danger to marine life, and it is an unconscionable burden to taxpayers who have to foot the bill for cleanups year after year,” attorney H. David Nahai, a former top executive at the L.A. Department of Water and Power, said in an L.A. Times article.

Paper bags might be next. Paul Koretz, the councilman who pushed for the ban, told the L.A. Times that the prohibition may extend to paper bags in just two years.

Considering that a single plastic bag can take up to 1,000 years to degrade, swapping disposable bags for eco-friendly promo bags is smart for the environment—and your business.

Compared to other promotional items such as pens or mugs, promotional bags have a sizable imprint area to promote your business, contact info and message. Plus, a promotional bag gets an average of 8,927 impressions. At an average of $15 per bag, the cost per impression is just $0.002.

Here’s another stat for you: The average family accumulates 60 plastic bags in only four trips to the grocery store. Give your customers a promotional bag. It’s a truly useful, eco-friendly way to promote your brand.

Promo know-how tip: Promotional bags are right on time with the green movement, and they’re the perfect blank canvas for promoting your company. Think about how your customers will use the promotional bag. Will they use it to tote groceries, lunch or maybe as a laptop case? ePromos has custom bags to serve any purpose.


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Plan Ahead: Earth Day is 1 Month Away!


With Earth Day a little more than one month away (April 22nd, 2012), it’s time to start thinking green! Using eco-friendly promotional products benefits the earth by reducing the amount of resources that go into manufacturing your products. Not only will you get some good karma, but you’ll also get the attention of any eco-conscious consumers looking to do business with socially responsible companies. Plus, since many eco-friendly items are reusable, your imprinted message lasts longer than it would with traditional marketing mediums. Here are three green items that are perfect for an Earth Day promotion:

Recycled Non-woven Tote Bag. This legendary promo product gets an eco twist with a sustainable re-design that uses 100% recycled material. You get all of the benefits of a typical custom tote bag – convenience, usefuless, and big potential for brand exposure – as well as the green benefits of advertising with a recycled product. This versatile promo is a practical and affordable eco-friendly corporate gift idea.

Biodegradable Translucent Water Bottle. Build up your brand’s impact without impacting the environment thanks to this biodegradable water bottle. It’s extremely durable, BPA-free, and reusable, so it will see plenty of use and reduce the consumption of disposable plastic bottles. It can also be recycled at any facilities that process #1 recyclables, which are typically turned into items like fleece clothing, fiber, tote bags, bottles, furniture, and carpet.

Recycled Paper Barrel Pen. This promotional pen features a natural-looking recycled paper barrel which cuts down on the amount of plastic used to make it. It’s a click-action ballpoint pen with black ink that has the same long-lasting shelf life of similar pens, yet this one gives off a distinct eco-friendly vibe that will give customers a feel for what type of business you are. At under $0.75 each, it’s also a cost-effective option for any business that’s trying to make the switch to more sustainable advertising practices. Great for internal office use or tradeshow giveaways.