Food, Drink & Restaurant Promos

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A Guerilla Marketing Promotion That Hits The Spot


We love a great guerilla marketing promotion. There’s something so clever about reaching out to an audience when they least expect it. It’s a guaranteed way to engage the target market and create hype for a product or offering, and it never goes unnoticed. Guerilla marketing has that unmistakable element of surprise that gets people talking about the brand.

For hungry Brits, that element of surprise involved free bagels.

custom game

The New York Bakery Co., a U.K.-based bakery that aims “to make good bagels. Just like the ones you get in NYC,” dug up some research revealing that many Brits are simply too busy to pause for lunch.

guerilla marketing promotion

It’s solution to the country’s fast-paced lifestyle? A clever guerilla marketing promotion using arcade-style custom games that dispense bagels.

These “Bagel Grabbers” were set up in London’s bustling Hoxton Square and Shoreditch district to dispense bagel goodness around the clock. Way cooler than a vending machine, these custom games let users play for their logo imprinted food. People could maneuver the grabbing arm to try to get their preferred bagel flavor: cinnamon raisin, plain or sesame.

Each bagel was individually wrapped and sealed with a logo sticker to keep it fresh. What a smart way to target the masses and solve their mealtime dilemmas.

guerilla marketing

This guerilla marketing promotion puts a whole new spin on grabbing a quick bite to eat. We love it, New York Bakery Co. And we’re honored that you’re modeling your bagels after those found in our great city.

Promo know-how tip: Guerilla marketing promotions are a great way to solve an immediate need. Is your audience hungry, thirsty, tired, cold? Save the day (while promoting your brand) by using promotional items in a guerilla marketing campaign.


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Custom Beer Glasses Should Do A Brew Right


custom bar glasses

Something was amiss with our custom beer glasses on a recent trip to Hartford, Connecticut. We were going to see the band Wilco at The Bushnell.  We stopped into The Russian Lady one of Hartford’s famous bars near the XL Center. The bartender was really friendly and suggested we try some local Pale Ale from the Southport Brewing Company. While the beer was amazing we strained to read the logo on their glassware.

It was clear that they are mindful of their advertising and take time to produce marketing collateral like these custom pilsner glasses and branded pint glasses with taglines and graphics, however when you take that kind of time, you want to make sure that your custom imprint stands out and is clearly readable.

“After obvious thought to marketing, their imprints were nearly impossible to read.”

Being the promo know-how people, we’d like to share our two cents when it comes to branding with two key tips:

Tip#1 – Always consider the location in which the item will be viewed. A white or light-colored imprint would have been a better choice considering that when people see the logo, the glass is typically filled with beer, making a clear glass essentially brown. Dark colors on dark colors will typically cause a readability issue. Guinness Stout shows that they understand this issue as you can see here in their iconic pint glass.

branded glass

Tip #2 Create your own background.  You see this tip a lot on custom apparel and t-shirts.  The concept is to create your own background by using two or more colors. Sierra Nevada and Blue Moon are great examples of using multiple imprint colors to create a background so your custom imprinted item is seeing.

 

Blue Moon Custom Pilsner Glass

custom beer glass Sierra Nevada

Hey, Russian Lady: Call us and we’ll give you 20% off your next order so you can get your brand recognized.

Promo know-how tip: A dark imprint on clear glasses in a dark place is a bad combination when ordering glasses or custom mugs. Don’t do it. If you are looking for advice on designing effective promotional products for your bar or restaurant, talk to our promotions specialists about how to make your logo stand out—whatever promotional item you choose.


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Promotional Products Perk Up Coffee House Fans


promotional products

Java Love Coffee Roasting Co., a great little coffee shop in Bethel, New York, serves up more than organic coffee—it also offers an impressive array of coffee promotional products.

While their java percolates, patrons can browse through “The Love Line,” an assortment of custom hats, tote bags, mugs, t-shirts and even hand-crafted soap. All the promotional items are branded with the shop’s very fitting logo: a branded coffee mug with a heart swirled in the brew. Paid these with a promo coffee sleeve and you have the complete package.

The promotional products, of course, made our CEO, Jason Robbins, swoon. He dropped in recently for a tall cup of iced coffee, and he left with some fantastic promotional apparel that reflected the coffee shop’s cool, laid-back vibe.

If your business has an adoring audience, help them show their adoration by selling promotional products in your shop. It’s a great way to extend your brand and keep your customers coming back for more.

Promo know-how tip: Your loyal customers can be your most powerful brand ambassadors. Put promotional products in their hands to help them spread the word about your company.


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How To Use Custom Chocolate In Your Marketing


custom chocolate

They say money talks, but chocolate sings. So why not serenade your customers with custom chocolate? Whether you choose promotional chocolate bars or custom chocolate truffles, your customers will delight in the sweet confection, and your gift will leave a lasting impression.

Here are some ways to use custom chocolate in your marketing:

  • Employee recognition. Feeling unappreciated is a top reason many employees bail. Make sure your staffers know they’re a valuable part of the team by recognizing their efforts and achievements with custom chocolate. Always keep a stash of promotional chocolate on hand for a daily dose of employee recognition. For more on why promotional chocolates make great employee gifts, click here.
  • Customer appreciation. A gift of promotional chocolate will show your customers that you value their business. It can be as simple as including a custom chocolate coin with their purchase, or as elaborate as a promotional gift basket stocked with custom chocolate and other confections. Give your customers a promotional chocolate tin, and they’ll always hold your business in the sweetest of regards. Crave more on how to thank your customers with custom chocolate? Click here.
  • Celebrations and events. Whether it’s a wedding or corporate meeting, custom chocolate is a welcome guest. Promotional chocolate can be used as favors or thank-you gifts, and it can be packaged individually or bundled into a gift basket. Either way, it makes a sweet send-off for your audience.
  • Tradeshows. Promotional products are expected at tradeshows, which is why custom chocolate makes a sweet surprise amid the thousands of other tradeshow giveaways. Think beyond your tradeshow booth with custom chocolate, and give it before education sessions or after keynote luncheons. It makes a nice treat for tradeshow attendees, and it gets your logo some major exposure. Read more about promotional chocolate at tradeshows by clicking here.

No matter how you use custom chocolate, it’s a deliciously sweet way to market your company and strengthen relationships with your customers, employees and prospects.

Promo know-how tip: Customize the packaging of your custom chocolate for an attractive presentation, and take it a step further by customizing each piece of chocolate. It extends the visibility of your brand each time recipients reach for a piece.


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Promotional Coasters Help Beer Company Make Eco-Friendly Push


custom coaster

Beer and gardening: While they typically don’t go together, they mesh perfectly in Molson Canadian’s new promotion. The beer company is using plantable custom coasters to generate buzz for its Red Leaf Project, an effort to help beautify Canada.

Consumers can pick up specially marked boxes of the brew to snag a promotional coaster, which, when planted and nurtured, will grow into a stately Black Spruce.

This promotional product is a perfect fit for Molson, which is striving for a more sustainable image. The custom coasters along with logo imprinted glasses boast the company’s signature shades of red, white and blue, and they clearly state the mission of the promotion: To make Canada better, one beer at a time.

Cheers to that.

Promo know-how tip: Many promotional coasters, because of their slim design, are excellent for direct-mail campaigns.


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Custom Drinkware To Put The Happy In Happy Hour


custom drinkware

When the workday is done, promotional drinkware can usher in the most anticipated part of the day: happy hour. From pubs and restaurants to lounges and wineries, there’s a spot at every bar for custom drinkware.

In fact, promotional drinkware can be part of a potent marketing cocktail for your establishment. Custom drinkware can be used to serve brews, sold as a retail item or included as a giveaway with the purchase of a specialty drink or beverage size. (Few can pass up on the yard-long margarita when it comes in a great custom cup.)

Plus, when you give the happy-hour crowd custom drinkware to take home, you get bonus exposure for your logo.

Open a tab: We have some great logo drinkware to make your next happy hour even happier.

 

custom margarita glass It’s not the tequila talking—there really are tiny lights that flash and dance every time this custom margarita glass gets used. Your customers can adjust the switch to show green, purple or blue lights, or all three together.
custom shot glass Here’s a custom shot glass that’s cooler than an ocean breeze. Your customers can knock back two ounces of their favorite shot with this Tiki promo shot glass. It makes a fun souvenir or commemorative gift.
custom wine glass Get ready to pour the pinot grigio—this custom stemless wine glass makes a classy statement at any happy hour. Your logo will look crisp and bold sip after sip.
custom martini glass Whether shaken or stirred, Manhattan or Cosmo, this custom martini glass is just what your customers ordered. It lights up when placed on the bar, and it includes an automatic on/off switch to prolong battery life.
custom plastic beer mug This custom plastic beer mug is sure to get the party started. Your logo is imprinted on both sides, so everyone at the bar gets a good look.

Promo know-how tip: Use custom drinkware to create different vibes for your happy hour. For example, light-up drinkware is fun for college bars, while custom wine glasses are excellent choices in a restaurant setting.