Fundraising, Non-Profit & Cause Awareness Promos

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The Ultimate Promo Products Feel-Good Story


donating promotional products

Last year, we told you about what happens to promo products that can’t be used for their intended purpose. We’re back at it again this year – donating unusable promotional products to Operation Christmas Child, a program that sends gift-filled shoeboxes to children around the world.   

Here’s the story.

Meet my six-year-old daughter, Aubrey Binegar. When she was turning four, she wanted to learn to be a princess. The first lesson: Princesses are kind. The second: Princesses give.

On her fourth birthday, Aubrey decided that she would ask her guests to bring items to fill boxes for Operation Christmas Child. Aubrey collected enough to fill 24 boxes and collected $20 for freight.

Of course I had to brag, and it was to one of our great suppliers: Prime. They quickly jumped on board along with Hit Promotional Products for her fifth birthday and continued their generosity this year. They provided pens, notepads, highlighters, sunglasses, drawstring tote bags, Rubiks cubes and much, much more.

Aubrey put $205 of her birthday money towards the cause ($7 a box to ship). She also enlisted the help of our church family in Mobile, Alabama. They collected money and helped pack the items with a packing party.

Combined, we packed 85 boxes and raised $490 for freight.

We hate when there is a mistake on a promotional product, but we love when it can be given to someone who needs it.

As for my daughter, I think she is growing up to be a beautiful princess inside and out!

Hope's daughter Aubrey

Hope’s daughter, Aubrey

 

Packing up the promo products

Packing up the promo products

 

filling boxes with promo products

Filling boxes with promo products

 

Aubrey donating to Operation Christmas Child

Aubrey donating to Operation Christmas Child

 

Hope's son, David, showing off a box he filled for Operation Christmas Child

Hope’s son, David, showing off a box he filled for Operation Christmas Child

 

 

 

 


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We Love How California Pizza Kitchen Is Using Custom Tote Bags


We’ve shared some great uses for custom tote bags, and here’s another one: use them as fundraising tools.

That’s exactly what California Pizza Kitchen (CPK) is doing. The famed pizza restaurant with more than 250 locations in more than 30 states and 11 countries is selling tote bags imprinted with its logo – and it’s all in the name of charity. Customers can purchase one for a buck, and CPK will donate 50 cents to Make-A-Wish Foundation, the premier wish-granting organization for children.

use promotional tote bags as fundraising tools

The fundraiser lasts all year, and CPK has committed to donating up to $100,000.

This isn’t the company’s first philanthropic endeavor – it has donated more than $1 million through its CPK Foundation, FUNdraisers, and in-kind donations.

CPK’s CEO, G.J. Hart says: “We are committed to giving back to the communities we service. Promoting positive change has inspired California Pizza Kitchen from the beginning. It is our hope that we can promote acts of kindness and inspire others to pay it forward by continuing to do good in the communities they live in, always striving to make it a little better.”

Promos For A Good Cause

Feeling inspired for your business to give back in some way? Put promotional products to work for a charitable purpose. Custom tote bags are great for CPK because they fill an immediate need for customers – they’re the perfect size for shimmying in some takeout pizza boxes.

And because they’re priced at $1 a piece, it’s easy for customers to grab one to go, and maybe a couple more to take home or give to friends.

With an increasing number of plastic bag bans going into effect around the country, people have a need for reusable tote bags now more than ever.

Think about imprinting your logo on tote bags and turning them into fundraisers for a charity that’s important to your business. CPK’s fundraiser is a great example of how a simple promotional product can do some serious good for a brand and a charitable organization. CPK gains exposure and goodwill, and Make-A-Wish benefits from the funds.

Has your business ever used promotional items to raise money for an organization or cause?


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Custom Gloves Star In Greenpeace’s Push For Greener Fashion


Custom gloves are helping Greenpeace throw it down. Peacefully, of course. The world’s largest independent direct-action environmental organization is using green household gloves in its “Fashion Duel” campaign.

direct-mail promotionThe goal? To get the fashion industry to clean up its act – eco friendly promos are a great way to do this.

Turns out, those haute couture fashions come at a price to the planet, and Greenpeace is on a mission to do something about it.

The organization created a clever direct-mail promotion: a box containing a single imprinted glove and a link to the Fashion Duel challenge, a survey that invites brands to answer 25 questions about their global supply chain—from leather supply to textile production.

The direct mailing went to 15 fashion houses including Chanel, Dolce & Gabbana, Gucci and Prada. Greenpeace evaluated the responses and ranked the brands on its Fashion Duel website.

custom glovesConsumers can quickly see the couture names that are committed to greening things up – and those that didn’t score so high.

What an awesome way to use custom work gloves to send a message. The custom gloves are subtle but in-your-face at the same time, challenging dirty brands to clean it up. For a campaign focused on scrubbing away brands’ unclean behaviors, gloves were exactly the right choice.

Promo know-how tip:

Always include a call to action in your direct-mail promotions. Let our Brand Consultants help your business design a direct-mail campaign that’s  creative, inspiring and effective.

 


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Promotional Products Bring Brand Stories To Life


When a brand has a story to tell (and every brand does), promotional products can make the tale tangible and real. The American Red Cross is a perfect example. The organization is brilliantly using promotional products to turn people who have needed the Red Cross into storytellers for the brand.

After all, who better to tell the story than people who have been helped by the Red Cross?

Red Cross promotional products

custom journal

Through its “Stories Project,” the organization is using promo items to help people tell their tales. Each storyteller receives a kit containing a video camera, a promotional lapel pin, a custom journal and some pens to hand write their story.

Dozens of stories have filtered in since the project began in May. They’re heartbreaking, inspirational and captivating. There’s no director and no script—just real people sharing their story about the Red Cross. You can see the Red Cross stories and make a donation here.

What an outstanding campaign: Give people promotional items and turn them into brand storytellers. It’s a powerful, believable, tangible way to show the good works of the Red Cross and bring the brand story to life.

Promo know-how tip:

When sharing your brand story, make sure your promotional event giveaways tie into your brand in some way. Our Promotions Specialists can help.


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Custom Keychains Warn Against Drunk Driving


We know promotional keychains are great marketing tools, but sometimes they can be a real gem when promoting a message. Case in point? Mattel’s giveaway of logo key chains to urge people not to drink and drive.

promotional keychains

The toy company partnered with an ad agency, a popular pub, and a driver service to create a powerful visual of just what can happen if you get behind the wheel intoxicated. It smashed Hot Wheels cars featuring the message, “Even a small drink is enough” on each car.

When car owners handed over their keys to the valet, the keychains were attached, plus the number to the driver service. At the end of the night, car owners received their keys and the message. The shocking visual was enough to prompt many pub goers to call the service or a buddy for a ride home.

These custom keychains aren’t just for promoting the driver service: They’re tangible, in-your-face reminders of the impact of driving under the influence of alcohol. And because they’re attached to car owners’ keys, they make a long-lasting, visible plea: Don’t drink and drive.

Promo know-how tip:

Turn your custom keychains into keepers with interesting features such as an included LED light on the keychain, safety whistle or ice scraper.


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Promotional Watches: The Newest Fundraising Trend


Silicone bracelets have been hugely effective at raising awareness for various causes. You know those yellow Livestrong bracelets that hit the scene back in 2004? A report from Livestrong shows that 72% of people have worn the organization’s wristbands, and 44% have donated to Livestrong. The organization is approaching $500 million in fundraising as it approaches its 15th year.

So, what’s following in the fundraising footsteps of silicone bracelets? Promotional watches.

promotional watch

They have all the appeal of silicone bracelets, but with more functionality. And they can be customized to fit any cause, as Flex Watches, a charitable timepiece label based in San Diego, creatively shows.

We love the philanthropic angle Flex is taking with its custom silicone watches. Every color in its watch line—11 total—represents the partnership it has with different charities. At the end of the year, Flex donates 10% of profits evenly among these charities.

The company is on a mission to raise awareness about noble causes through colorful, custom watches. People can wear these timepieces to proclaim their support for organizations such as Iraq and Afghanistan Veterans of America (IAVA) (shown), a nonprofit that empowers war veterans, and Nika Water, an organization that brings clean water to kids in Kenya.

Flex shows that watches don’t just tell time—they tell stories. When you use promotional watches in a fundraising program, you’re connecting with people on a personal level. It’s then that a watch becomes more than a watch—it becomes a tool that sparks emotion and drives action. That’s smart marketing.

Promo know-how tip: Our promotions specialists can help you create your own fundraising promotion just like Flex Watches is doing. Give us a call today and start raising money for your cause.