Home, Health, & Personal Care Promos

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Promotional Air Fresheners: 100,000 Books


custom air fresheners

If you were a bookstore that wanted to reach people in spots where they were likely to be reading, where would you put your top promotional products?

100,000 Books, a German bookstore, was faced with this exact question, and came up with the obvious answer: near the toilet!

Knowing that people using the restrooms in malls, offices, and restaurants don’t come prepared with reading material, the bookstore did everyone a favor. They took excerpts from classic novels like Wuthering Hights and Silent Spring and imprinted the text on the label of custom air fresheners. Since people typically resort to reading anything in sight in these situations – including product labels – this promotion was ripe for receiving tons of attention.

The air freshener cans also included the chain’s branding so the real message would not be lost on the entertained audience. The bookstore reported that in the month following the promotion, in-store traffic grew by 23%.

Bonus points: The air fresheners were so popular with customers that 100,000 Books plans to sell them in their stores!


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Give A Dog A Promotional Bone!


One of the great things about using promotional products is how easy it is to reach a specific audience just by choosing a relevant item. Check out this example from Dr. Cindy Bressler, a veterinarian who specializes in making emergency house calls. Clearly, as a veterinarian, Cindy wanted to focus on pet related promotional products.

Dr. Bressler used these delicious looking promotional pet treats, that look similar to promotional dog bones, to advertise her on-call services to the people she knew might need them most: vacationers who were far away from their regular vets!

This basket of free treats was put on prominent display in a vacation community where her prospective patients were most likely to see it. Even if vacationers didn’t need Dr. Bressler’s services this time around, you can bet they held on to her contact information for future visits!

promotional-dog-treat-business card.jpg


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Your Door Is Your Face: Custom Door Hanger


Here’s a great example of a promotional product being used to position a product within it’s industry. An Israeli company selling designer doors wanted to create brand awareness in this niche and used custom door hangers to get the message across. Each door hanger has a funny imprint of a human face on it, as well as the tagline, “Your door is your face.” By connecting the front door with the personality of the house and it’s owner, the designer door company successfully appealed to status-conscious homeowners.

 

If you’re looking to find a promotion that will be inside the home, rather than on the front door, then go with a kitchen promotional product.

promotinal-door hanger

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Weight Scale Bus Stop


This interactive “fitness first” bus stop ad is fun, but I imagine it might upset some people who are sensitive about their weights. There are lots of other health care promotional products that could work well for this sort of campaign without publicly displaying someone’s weight! Maybe they could have opted for a promo gym bag instead. We have found promotional gym bags extremely successful because people often keep them for years to come. bus-stop-scale weight

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Not Welcome Mat


Here’s a welcome mat that’s well…not very welcoming. This fake doormat was placed around Israel to raise awareness about the nearly 300,000 teens who don’t have a place to call home. The flip side of the custom doormat has some information about donating to the organization and helping kids find a way off the streets. This type of promotion has more impact, but less reach than a product like awareness bracelets.

not-welcome-doormat israel


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This One Takes The Cake


rolling pin calendarJust when I thought I had seen the coolest promotional calendar of the year, someone had to go ahead and make me eat my words. This 2010 Worldwide Bakery calendar may not be the most practical way to keep track of the date, but it definitely leaves a nice impression.

rolling pin calendar