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5 Clever New Ways To Promote Your Brand


5 just released promotional products

So, you want to promote your brand. And, you want to do it in a fresh, compelling way. You’re not alone. Our customers often ask us to point out what’s new. They’re looking for those never-before-seen promos to really wow their audience.

Well, have we got some ideas for any marketer looking for the latest in promotional giveaways.

Allow us to serve up five creative items to get your brand seen and remembered. Promos stick in people’s minds – especially those giveaways that are a mix of unique and useful all rolled into one.

Here’s a selection of some of our newly released promotional items. Want to see more? Click here to shop our full collection of hot and new promotional products.

1. Large camouflage trunk logo caddy

camouflage-logo-caddy

Here’s a way to win over the heart of any outdoor enthusiast. This custom camo caddy has everything hunters and sportsmen need for transporting the essentials. When they pop the trunk and tote it around, your logo is right there.

 

2. Plastic shatterproof customized wine glass

shatterproof-customized-wine-glass

Summertime is prime time for picnics, festivals, and concerts, and you know what that calls for – wine! But since glass is just so darn fragile, serve the spirits in plastic instead. These shatterproof wine glasses are BPA-free, customized with your logo, and perfectly chic for your next event. (Oh, and they’re reusable too.)

 

3. Mini angry mood wobbler custom stress balls

mini-angry-mood-wobbler-custom-stress-balls

Want to get customers fired up about your brand? This logo stress reliever will do it. You can’t help but grab this peeved promo and give it a squeeze. Not into the angry face? Pick from four other moods to best suit your company or campaign.

 

4. Full-color single promotional coffee pods

promotional-coffee-pods

About 83% of U.S. adults drink coffee daily, according to USA Today. Your customers are likely reaching for a cup, and these custom coffee pods will make their morning. They’re individually labeled with your company logo, and work with single-serve coffee brewers. You can also get more of the branded brew with our coffee pod packs – each one includes 18 pods.

  

5. Full-color 5-in-1 custom charger cord set

custom-charger-cord-set

Everybody loves tech promos. This one’s especially handy because it allows users to charge multiple devices at once. They don’t have to worry about tangled up cords or not having the right one – it’s all right there in a colorful, convenient charger cord set that’s printed with your full-color logo.

New promos are always exciting. People love getting their hands on items they haven’t seen before. Indulge them while getting your brand come nice exposure.

What new products would you pick to promote your brand? Tell us your favorites in the comments!

 

 


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Trend Alert: Down-Home Custom Drinkware


Down-home custom drinkware styles – think Mason jars and other Southern-style favorites – have surged ahead of the drinkware frontrunner from last year: red Solo cup-style tumblers.

Rather than custom drinkware with a party vibe, the trend now is all about casual, laid-back mugs and tumblers that people are comfortable sipping from anytime. (And they’re just so fitting for sweet tea and lemonade – the beverages that define summer.)

Why the shift toward down-home styles? ePromos’ Hope Binegar, Senior Supplier Relations Manager, says it’s because people crave simplicity and familiarity.

“Mason jars have an old-school charm to them, and people find that appealing,” she says. “There’s nothing stuffy or fancy about them. People feel comfortable using them wherever they are. Down-home drinkware works in so many settings – from the office to weddings to relaxing poolside.”

How To Use Down-Home Styles

Down-home drinkware has been popular on the wedding scene for years, with couples using them in all sorts of creative, rustic ways: water or wine glasses, vases or vessels for dessert (banana pudding for the brides and grooms who really want to give their wedding a down-home feel).

And, of course, you can’t go shopping without seeing a colorful assortment of Mason jars bedecking store shelves. While once used for canning, people now use them for gifting, crafts, home décor, and more.

Your brand can jump on the down-home promotional drinkware trend, too.

Mason jar-style mugs and tumblers are perfect for corporate events when you’re looking for an on-trend giveaway, and you can also use them as retail items or souvenirs.

Do you own a restaurant or bar? Serve up beverages in down-home styles to give a little country kick to your establishment. They’re a trendy way for customers to sip anything from sangria to iced tea.

You can add your logo to down-home drinkware for any kind of promotion or event: company picnics, tailgate parties, county fairs, festivals, concerts, and more.

Here’s a look at four promotional products to refresh your brand with the coolest trend in drinkware: down-home styles.

Southern jar-style custom mug

Notice the double-wall design of the Southern Jar-Style Custom Mug. This means drinks stay colder longer, and there’s no condensation. It’s eye-catching with a color-coordinating inner wall, handle, lid and straw.

 

Mason jar imprinted mug with matching straw

Make a splash in vibrant blue, green or red, or get the Mason Jar-Style Imprinted Mug With Matching Straw in clear – perfect for keeping an eye on beverage levels.

 

Mason jar custom tumbler

The Mason Jar Custom Tumbler With Matching Straw is right on trend with a colored, screw-on lid. It’s the perfect addition to company picnics and corporate events.

 

Mason jar-style ceramic custom mug

For a stylish twist on the classic Mason jar, opt for the Mason Jar-Style Ceramic Custom Mug. Its glossy finish (in white or black) makes your logo pop.

 


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Top 10 Promotional Products Trends For 2014


One of the best spots to pinpoint promotional products trends is at The PPAI Expo in Las Vegas, the promo industry’s largest tradeshow and the country’s 53rd largest show, according to Trade Show Executive magazine.

Last week, ePromos had a team of more than 20 trendspotters traversing the aisles at The Expo, on the lookout for the latest trends in custom logo merchandise. We covered more than six miles of tradeshow aisles, got a look at 600 new product introductions, and saw the latest offerings at 3,300 booths.

So, what’s hot in promos this year?

Tech is a leading trend – from cell phone chargers to Beats-style headphones. There’s also a trend toward outdoor promos – from colorful sunglasses (which were offered by a surprising number of suppliers) to cool camo products that blend in with nature but help your brand stand out.

Here’s a look at the top 10 promotional products trends that will pump up your marketing in 2014:

1. Beats-style headphones

It’s no surprise that Beats-style headphones (made popular by Beats by Dr. Dre headphones) bumped their way to the top of our trends list – headphones were among the top-selling electronic gifts this past holiday season, accounting for 13 percent of the $8 billion in consumer electronic sales between November 24 and December 7, according to research firm NPD Group. Why the trend toward audio gear? Because for many, it’s an affordable luxury in a shaky economy. What’s popular at retail often shines in the promotional products market, and headphones were hot at this year’s show.

custom headphones

2. Custom cell phone chargers

No doubt some of the hottest items on the tradeshow floor were custom cell phone chargers. They were everywhere – and in every color and style imaginable. We spotted chargers in vibrant fluorescent hues (more on that trend later), car chargers with glowing logos, and handy portable chargers to power up smartphones and other USB devices when the power’s out or while you’re traveling.

custom cell phone chargers

 

custom car charger

 portable custom charger

 

3. Neon

Bright neon hues have been big in the fashion world for many seasons, and the trend has officially taken over the promotional products market. We saw the neon trend really take off in the drinkware category – especially in tumblers and cups with straws. For marketers wanting to make a bold impression, neon is a smart choice. It brings energy to promos, and the eye is immediately drawn to bright shades.

 custom tumblers

custom drinkware

 

4. Laser embellishments

Another standout trend at The Expo was laser embellishments – on everything from awards to apparel. Suppliers showcased a variety of sharp, hi-def patterns on a multitude of materials. The result? Designs and logos that last as long as the item itself. When you’re looking to do something distinctive with your promos, laser embellishments bring out the design to get your logo noticed.

 laser embellishment

5. Matte finish

Translucent is out, matte is in. Matte finishes were a major trend at the show this year, popping up primarily in drinkware. It gives products an intense shot of color, and it makes the logo stand out crisp and clear. Pair the matte finish with neon colors, and you have a recipe for an undeniably modern promotional campaign.

 matte finish

6. Camo

Camo was a running theme at the show, with suppliers offering up an array of camo products at all different price points. We spotted classic camo t-shirts made new with longer lengths and lighter-weight materials, and as for camo gear, hunters and outdoorsmen have their pick – everything is offered in camo this year. We saw cooler bags, thermoses, hydration packs, pocket knives, and even rubber duckies in a camo theme.

 camo custom bag

 

camo custom drinkware

 

7. Sunglasses

Promotional sunglasses are a huge trend again this year – they’re being carried by more and more suppliers. Neon wayfarers, with their boxy shape and thick, colorful frames, stole the spotlight, but we also saw classic aviators and novelty frames (how about a peace sign over the lens?). For marketers looking for a great spring or summer giveaway at an affordable price point, sunglasses are the way to go.

promotional sunglasses

 

custom sunglasses

 

8. Down-home drinkware

Custom drinkware in 2014 takes a casual twist – we’re talking Solo cup-style tumblers and mason jars. With color-coordinating lids, straws and handles, you can show off your brand in cool, laid-back style. This latest crop of drinkware is what you’d want to top off with sweet tea or lemonade – it’s perfect for company picnics and summer events.

 jar-style custom mug

mason jar style custom mug

 

9. Clear stadium bags

We’ve kept you up to date on plastic bag bans in the United States, and you likely already know about the NFL’s policy limiting the size and type of bags allowed into stadiums. Not surprisingly, clear custom stadium bags were a huge story at the show this year. There was no shortage of clear bags, and many also incorporated the neon trend with brightly hued handles.

 custom stadium bag

10. Cell phone accessories

Custom cell phone accessories – specifically cell phone wallets – were all the buzz on the tradeshow floor. Everyone had a variation of the cell phone wallet, that handy pocket that adheres right to the back of your phone. Other trendy accessories included phone cases and loungers. Think mobile for a modern promo in 2014.

custom cell phone wallet


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25 Ideas To Rev Up Your Marketing


Get ready to kick your marketing into high gear – we’ve compiled 25 of the biggest trends in promos into one Slideshare for easy browsing and shopping. If you want to promote your brand with the coolest, newest promotional products, check it out!


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9 Promo Products To Blow The Lid Off Your Marketing In 2014


When it comes to marketing with promo products, clients always want to know: What’s new and different? They want to see cool promos they haven’t seen before.

Well, have we got some hot ideas for you.

ePromos staffers just returned from the first tradeshow of the year for the promo industry – The ASI Show. Hosted by the Advertising Specialty Institute, it provides a first look at the coolest new products to hit the promo market.

You can always find the hottest new logo items on ePromos’ homepage, and here’s your first look at some of the best new promos for 2014:

custom EOS lip balm

These colorful orbs of EOS custom lip balm are all-natural and can feature your logo. Pick from fresh flavors such as blueberry acai and strawberry sorbet.

 

 

custom lantern

Anybody up for camping? This custom pop-up lantern features three settings and pushes down for easy storage.

 

 

custom hair tie

How’s this for trendy: A custom hair tie that’s also a wrist band and head band.

 

 

custom award

Take your awards to the next level with 3D engraved awards – that glow.

 

 

custom towel

Check out the woven band on this custom towel. Not your typical towel, and a classy way to keep your brand top-of-mind.

 

custom belt buckle

Here’s a trendy way to update employee uniforms – your logo becomes a fashion statement with this custom belt.

 

custom badge reel charms

Accessorize your badge reel with these promo charms. Cute and unique for the workplace and tradeshows!

 

custom Putter Wheels

Looking for a trendy new golf gift? Save strokes on the green with the very handy custom Putter Wheel.

 

custom drinkware

2014 is all about neon. Check out this custom drinkware in the hottest hues.


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The Top 5 Coolest Custom Coffee Mugs


There’s never been a better time to give custom coffee mugs – coffee consumption is on the rise in the U.S. About 83% of adults drink coffee, up from 78% last year, according to the National Coffee Association.

Every cup o’ joe is a marketing opportunity. When you give custom coffee mugs to customers, vendors and prospects, you gain immediate exposure for your brand. Recipients have to look at the mug – there’s no way around it. Every time they reach for it, fill it up and wash it, they’re getting a good look at your logo.

Plus, people are naturally curious when they see a new coffee mug. They want to know what’s printed on the mug. They don’t want to miss seeing a great photo, interesting quote or funny saying.

Of course, the cooler the coffee mug, the greater the chance of it becoming the recipient’s go-to mug – the one they reach for first thing in the morning and then throughout the day.

Custom coffee mugs aren’t just drinking vessels that happen to promote your company. They can be creative, funny, eye-catching, and just plain cool.

Check out the five coolest custom coffee mugs here:

mixed messages custom mug
1. Mixed Messages Custom Mug

Your logo is on one side of this white ceramic custom mug – the other side is a palette for personal expression. It comes with a mishmash of durable, repositionable letters that look like they’ve been ripped from magazines and newspapers. The letters stay put for washing, but can be easily changed up to display a different message.

 

 

tank-up custom mug

 

 

2. Tank-Up Custom Mug

Heat-sensitive printing amps up this mug. Pour in hot coffee, and watch the gauge rise all the way to full. It’s packaged in a retail gift box for an attractive presentation.

 

 

 

 

 

battery morph custom mug

 

3. Battery Morph Custom Mug

Add a steamy beverage to activate the battery graphic on this coffee mug. It transforms to a fully charged state, and then morphs back to low-charge as the drink cools. The other side of the mug features your logo.

 

 

jumbo mustache promotional mugs

 

 

 

4. Jumbo Mustache Promotional Ceramic Mug

Here’s a bigger version of the ever-popular mustache mug – it holds 15 ounces of a favorite beverage (the original version holds 11 ounces). Select from three mustache styles and customize the other side with your logo.

 

 

 

wake-up custom mug

 

5. Wake-Up Custom Mug

Here’s a mug coffee lovers can relate to. It’s printed with heat-sensitive ink that turns groggy, sleepy eyes into wide-awake eyes. Your logo is printed on the opposite side, making this a fun promotional gift.