The ePromos team handpicked some of the hottest promotional products of the year, and we compiled them into this Slideshare for easy viewing. Scroll through for some creative ideas to amp up your marketing this year.
If you’ve been wondering about the year’s top promotional products trends, allow us to fill you in. The ePromos team has just returned from the promo industry’s leading tradeshows: The PPAI Expo and the ASI Show.
It’s at these shows where new products are revealed and trends are uncovered. We’ve given you a first look at some of the year’s hottest new promotional products, and now we want to share some of the overarching trends in custom logo merchandise.
Read on to see some of the standout trends that will shape promotional marketing in 2015.
It’s all about the retail details
The biggest trend at both shows? Promotional products with a retail look and feel. Everybody had that retail appeal – from the products themselves to the packaging. It’s clear that in 2015, promotional products will look like they’ve just been plucked from a store shelf.
We saw popular retail brands everywhere, and when we didn’t see the real deal, we saw retail lookalikes. If marketers don’t want to spring for the brand name (or if it’s not in their budget), they can easily give items with that familiar brand-name look, but for a fraction of the cost.
A great example is the line of bright and modern office supplies designed after the super-hot brand, Poppin. You get that same look and feel, but for much less.
Retail-type packaging will also dominate this year. Don’t even think about generic, standard-issue packaging. 2015 is all about doing something unique and custom.
Overall, if you want to latch on to the biggest promotional marketing trend of the year, think retail.
Say cheese: 2014 was the year of the selfie, and the trend will no doubt continue in 2015. What does one need to take the perfect selfie? Naturally, a selfie stick.
We saw different versions of the selfie stick all over the shows – in new product pavilions and on the streets of Las Vegas in the hands of consumers. We even received a couple of selfie sticks as gifts during a supplier luncheon.
Selfie sticks are having a major moment in pop culture. “Selfie” was named Oxford Dictionary’s word of the year in 2013, and the term “selfie” was mentioned more than 92 million times on Twitter last year – a 500% increase from 2013, according to Twitter.
Add your logo, and the selfie stick is a phenomenal promotional item for corporate events, holiday parties, company picnics, parties, weddings, and the like. Here’s where to get your hands on custom selfie sticks.
Health and wellness items
Another pervasive trend at the shows? Items designed for people’s health and wellbeing. We’re talking everything from essential oils to shaker bottles, fruit infusers, smoothie bottles, and stackable protein powder/snack holders.
This is the year to promote health and wellness, and marketers have an abundance of creative ways to do it. Click here to shop for custom drinkware to kick off your next health promo.
Promotional bags get some punchy accents for 2015. We came across dozens of bags – from totes to backpacks – that featured gussied-up gussets. We saw stripes, chevron, and lots of bold, eye-catching designs.
While the front and back of a bag typically get all the glory (that’s the best placement for a logo and message), 2015 is all about making a statement on the side with cool pattern accents. Here’s where to get promotional bags customized for your campaigns.
If you want to take your promotional drinkware to the next level, check out diamond-cut drinkware. This is the standout promotional drinkware trend for 2015, surging ahead of past favorites like Southern-style and skinny drinkware. This trend lends a high-end feel to drinkware, so opt for it if you want to give your customers something special and new.
This is the year to focus on the feet. Dye-sub socks are the in new thing for 2015. We saw at least five dye-sublimated sock vendors at the shows – three of them featured in the new product pavilion.
So, why dye-sub? What’s so great about this decoration process? Put simply: The detail. You get incredibly fine-tuned, intricate detail with a dye-sublimation process than with embroidery or woven-in.
Here’s a quick primer on how dye-sublimation works. Through this process, an image (such as your logo) is applied using sublimation ink, heat, and pressure. The ink converts from a solid to a gas without becoming a liquid, much like dry ice. The result is a crisp, incredibly sharp image. If you have a very detailed logo, dye-sub is a great process. Opt for dye-sub custom socks, and you have a perfectly on-trend promo.
Kits and sets
Another big trend for 2015 is giving multiple promos in one. Giving a custom kit or set is a great way to kick a promo up a notch. Why? Because you’re giving recipients more than they expected. Going this route also gives your promo a retail look and feel that we mentioned is so popular this year. Here’s where to shop for custom kits and sets of all kinds.
Custom shape towels
The newest twist on towels? Custom shapes. Think anything from baseball jerseys to soccer balls. Custom-shaped towels generated some serious buzz at the shows – as they should. When people are expecting standard-issue towels, your brand immediately stands out with towels in unique shapes.
They’re perfect for sports teams, corporate events, company picnics, and more. Spring Break and summer are just around the corner, so now’s a great time to explore the newest trend in custom towels.
Camo – and camo mixed with neon
Everybody was talking about camo last year, and guess what? It’s still a major trend in 2015. But this year, expect to see it combined with neon – another hot trend that’s back again. An increasing number of suppliers are realizing that camo is popular with the female demographic, and as a result, we’re seeing lots of exciting camo products targeted to women. Think form-fitting tees and trendy totes.
The bottom line: In 2015, camo is coolest with neon accents. Here’s where to get custom camo gear for your brand.
Oversized print decoration
Here’s another great retail trend that’ll be big in promotional marketing this year: apparel with king-size customization. We saw t-shirts following this trend all over the show floor, and also in retail shops all over Las Vegas. Take a look around the shops in your part of the country and you’ll see what we’re talking about.
The apparel trend for 2015 is all about huge prints, which is great when you want to make a big, bold statement. But, we know a huge, gargantuan logo or message isn’t always the best choice. Take a look at this SlideShare for more information on how to get the sizing of a logo right.
Faux leather accents
Expect faux leather to be popping up everywhere on promotional products this year. We saw it on everything from caps to speakers and mugs. The great thing about faux leather is that it looks incredibly high-end, but the cost makes it well within most marketers’ reach. Browse around some promos with faux leather accents.
Creative phone chargers
With all the buzz around Apple products, suppliers are coming up with new ways to serve the promotional products market in this high-demand category. At the shows, we saw all kinds of fun, different colors in lieu of ordinary chargers.
If you’ve never given phone adapters (or other tech promos), there’s a big upside: People will always have a need for them. This means your brand gets seen day in and day out. Here’s where to shop for all technology and phone-related promos.
A new spin on classic
Expect to see fresh, interesting twists on classic products this year. One example is custom bottled water. We saw several unique bottled water companies at the shows. They put a modern spin on their products by incorporating colored tops and patterned bottles.
Bottled water is nothing new, but it looks refreshingly different and eye-catching with these new twists. Explore custom bottled water for your brand. It’s great to hand out at tradeshows, marathons, concerts, outdoor events, and more.
So, there you have it. A look at the biggest promotional trends for 2015. Above all, remember to think retail. People want (and will keep and use) items that they’d buy themselves.
Ready to get started building your brand? Give us a call.
It’s January, which, in the promotional products industry, means it’s officially tradeshow season. Our team was in Orlando this week getting a jump on the year’s hottest trends at The ASI Show.
Next week, we’re off to Las Vegas to attend the promo industry’s premier event, The PPAI Expo.
So what does this mean to you, dear business owner or marketer?
It means that there are some seriously exciting things in store for you this year. If you want never-before-seen promos to give your marketing a jolt and cement your brand in the minds of your customers, we can help you do that.
Your ePromos rep is out there covering miles and miles of tradeshow floor, personally investigating the promotional products that have just hit the market. We’re scoping out the coolest, most innovative products – and we’re doing it all for you.
So, without further ado, let’s take a look at the promotional products that caught our eye at The ASI Show this year. (You can get your hands on these finds, too – just call your ePromos rep or click here to browse all our new additions.)
1. Essential oils.
Everybody’s talking about essential oils. If your customers aren’t already using them, they’re probably curious about all the hype. Give them custom essential oils and position your brand as one that’s committed to health and wellness. They’re great for spas, massage therapists, or for any health-related campaign.
2. Branded Taggie-style blankets.
Can we get an aww? These vibrant blankets promote your brand and baby’s development of fine motor skills. They’re designed with textured, engaging tags around the border and your logo front and center. These super-soft blankets are perfect for hospitals, birthing centers, doulas, daycare centers, and the like. Parents will love you if you give them this blanket.
3. The coolest, cutest clocks.
If you’re looking for the trendiest timepieces around, we found them for you. They’re called Lolli Clocks, and they’re the new must-have watches and clocks for 2015. They’re funky. They’re bright. And they’re a great way to keep your brand top of mind.
4. A rockin’ custom tumbler.
Your customers probably already have a logo drinkware item or two. But they don’t have this. This acrylic cup is a refreshing new take on a tumbler with its unique twist-off top, straw, and handle. Thirsty for more ideas? Click here to browse hundreds of other eye-catching drinkware styles.
5. A soda can topper.
Spring Break is just around the corner, and we can already see this promotional product being a huge hit. So, what is it exactly? It’s a nifty item that turns soda cans into bottles. Just pop it onto the top of your favorite canned beverage, and voila, you have an instant bottled drink. It makes a fun giveaway for Spring Break promos, company picnics, outdoor events, and more.
6. S’well-esque water bottles.
Have you seen S’well water bottles – those super-fashionable, stainless steel, insulated drinking vessels? They’re everywhere right now, and the exciting news is that your brand can jump on the trend. Custom water bottles that are strikingly similar to the popular S’well bottles have hit the promotional products market. If you want drinkware that your customers will love receiving (and using), these bottles are so of-the-moment.
7. Bullet custom tumblers.
Behold The Bullet: The newest thing in promotional tumblers. Coated metal gives each tumbler a silver, gold, or rose-tone look for an undeniably sleek, high-end promo. Need ideas on how to use tumblers? Click here and here to see how some of our clients have used them in promotional campaigns.
8. The Aqua Zinger.
We’re all about adding some zing. So, what exactly is this? It’s the 2015 version of a fruit-infuser bottle. It’s fresh, new, and it’s something that your customers will be excited to try out. Here’s how it works: A bottom-mounted grinder allows users to grind ingredients (fruit, mint, cucumbers, and such) while keeping the pulp below and infusing the water with subtle, refreshing flavor. Add your logo, and you have an excellent promo – especially if you’re in the health and fitness market. Check out this video to see the Aqua Zinger in action.
9. A great new tech set.
If you want the latest in technology promos, check out this custom tech gift set. It includes all the hottest tech items on the market, and everything is packed inside a custom zippered case with your logo. People will always have a need for tech items – car chargers, earphones, power banks, and more – and this promo has it all. Your company will be adored for giving out something so incredibly useful.
10. Juicebox chargers.
They look like they belong in your kid’s lunch, and that’s what makes Juicebox chargers so unique. This promo is an instant attention-grabber. If you want to get people talking about your brand, this is the way to do it. You’ll also be giving customers something they can use. These chargers are compatible with any device to give an instant boost of power. They even include a novelty straw. How cute is that? Shop for it and other cool tech promos here.
11. A custom charger that looks like lipstick.
Here’s a promo that’s pretty and powerful. It looks like a tube of lipstick, but it’s actually an external battery pack that holds 2500 mAh. If you’re marketing to women, this promotional product is handy and clever enough to generate some serious buzz for your brand. Order yours here.
12. A logo charger that talks to you.
This custom audio car charger was a hit at The ASI Show. When you plug it in, it can be customized with a personal message from your company. A sample at the show played the familiar jingle: “Like a good neighbor, State Farm is there.” If you want to drive home a message or slogan, this charger is a clever way to do it. Here’s where you can browse for more ideas in custom logo chargers.
13. A multi-purpose cell phone accessory.
This custom cell phone accessory is a novel little gadget that makes an excellent (and affordable!) tech gift. At under two bucks a piece, this product is super functional. It acts as a wallet, stand, and cord wrap for earbuds. A great way to use it in your marketing? Mail it. It’s lightweight, and people love receiving a surprise in the mail.
14. A custom exercise band.
With everyone still riding high on their New Year’s resolutions, a custom exercise band is a timely promotional giveaway. You can add your logo to a product called a Resistor Strip – an exercise band that offers a huge, full-color imprint and the option to be packaged with a 10-minute band workout card. We love this idea for gyms, rec centers, yoga studios, and the like.
15. A sports bottle with a hidden compartment.
Speaking of jumping on the fitness trend in the New Year, check out these custom sports bottles. They’re designed with a flip compartment for stashing earbuds or keys during or after a workout. These water bottles are perfect if you’re marketing to gym enthusiasts, runners, or cyclists, or if you’re planning a fitness-related campaign.
Let’s hear from you: What new promotional product do you want to add to your marketing in 2015?
As we approach the New Year, your ePromos merchandising team is continually seeking out the best new promotional products for 2015. It’s the season for new launches, fresh ideas, and unique products to make lasting marketing impressions.
We’ve been talking to suppliers, researching trends, and culling through hundreds of innovative, creative ways to market your brand. Read on for 10 of the best picks for the upcoming year.
1. Custom Water Infuser Drops
Flavored water infuser drops turn water into tasty fruit-flavored beverages. Each bottle will give you an average of 24 servings. That’s 24 unique impressions in every bottle! Similar to the popular MiO brand.
2. Scratch-Off Custom Desk Calendars
Kick off the year with a unique and interactive scratch-off calendar. Reveal interesting facts, tips, and motivations every day. Upon request, this calendar can be customized with your own personal messages. This promo provides fun all year long!
3. Corkcicle Custom Bottle Stoppers
A new spin on your average bottle stopper, the Corkcicle keep wines chilled without watering them down. Simply freeze the Corkcicle before use. This item is designed to look like an icicle attached to a cork displaying your logo on top.
4. RoxBox Bluetooth Custom Speakers
This compact RoxBox speaker packs a big sound with exceptional sound quality. Powered with Bluetooth technology, this speaker can be used indoors and outdoors for up to five hours of listening enjoyment. The convenient carabineer hook allows for easy travel without the worry of losing the speaker. Available in four vibrant colors.
5. Custom Sunglasses Bottle Openers
Nothing better than a two-in-one promo! Shade eyes from the sun and crack open a bottle with these two-in-one sunglasses. Combining both style and function has never been more fun. Choose from 12 fashion colors.
6. 3-In-1 Cell Phone Stand With Wallet
This 3-in-1 cell phone stand with wallet takes the popular cell phone wallet to the next level. The u-shaped holder attached to the wallet snaps back to create a stand. The wallet adheres to the back of smartphones and easily fits credit cards, IDs and more. The stand also can be used to wrap and secure earbuds for tangle-free storage and safe keeping.
7. Custom Ice Cream Mixing Stations
This ice cream mixing station allows for gourmet ice cream at home. This set includes a marble slab, three dishes, two stainless steel mixing spades, and a bamboo base. Mix up fresh ingredients for homemade ice cream concoctions.
8. Custom Otterbox Smartphone Cases
Smartphone cases from Otterbox are one of the best-selling smartphone cases in the retail market. Now we have them too! Otterbox cases protect smartphones from harmful damage. We offer four different styles to fit the iPhone 5/5S, iPhone 6 and the Galaxy S5.
9. Soda Bottle-Style Custom Water Bottles
Get nostalgic with these vintage soda bottle-style water bottles. Top it off with one of our 12 brightly colored twist-off caps. These bottles are also BPA-free.
10. 4-In-1 Custom Charger Pen
Multi-function at its best! All the tools you need are included in the 4-in-1 universal charger pen. This item includes a pen, stylus, USB connector and universal charging port. With a brushed metal finish for a sleek design, this item truly makes a statement.
Which promotional product are you most excited about giving in 2015? Leave a reply below.
With the holidays fast approaching, there are so many options of distributing promotional products to spread some holiday cheer and show appreciation to your customers and employees. These holiday hand-outs are the perfect way to say thank you.
And here’s the really great part – they won’t bust your budget. Seriously. You can select from all kinds of promotional products that are under a buck. How’s that for budget-friendly?
Check out these 10 unique promotional gifts under $1:
1. Individually Wrapped Chocolate Chip Promo Cookies
“If you give a customer a cookie …” they will definitely ask for another. They will also remember your company for being so sweet. People love receiving edible gifts, and they will feel more positively about your business because of the gesture.
2. Translucent Stress Ball Promo Pen
It can be a stressful time of year. Eliminate the stress for your customers while they make their shopping lists with this unique comfort grip pen. A useful promo gift with a stress ball top will help keep them calm.
3. Wedge Custom Earbud Wrap
Keep earbuds organized and tangle-free. Easily slips into pockets and bags. This earbud wrap eliminates the frustration of the cord getting tied up in other belongings. A great gift for the tech-savvy customer or employee.
4. Instant Promotional Hot Chocolate
Warm the heart and soul this holiday season with a cup of hot chocolate, the perfect pick me up! Your customers will be reminded of you as they reach for this tasty treat. For extra promotion, add a bag of hot chocolate to a custom mug.
5. Well-Rounded Promotional Lip Balm
Keep lips protected during the harsh winter months. This well-rounded lip balm compares to the eos brand lip balm but at a fraction of the cost! A high-perceived value that recipients are sure to enjoy.
6. Season’s Greetings Promotional Crayons – Four Pack
Add a pop of color to your promo this year. A unique and fun item for child safety programs, family restaurants, and education programs.
7. Star Acrylic Promotional Massager
Treat your staff to a little rest and relaxation. They have worked hard all year, show them your appreciation with a gift that helps them unwind.
8. Promotional Coffee Sleeve
Keep warm this winter with hot tea, coffee and cocoa. This sleeve protects the hand from hot liquids by easily slipping over paper or plastic cups. A coffee sleeve makes for a fun and useful gift for your employees. These can also be a great giveaway as a thank-you to customers. Let your brand be carried anywhere they go.
9. Slice ‘N Serve-It Dessert Promotional Server
Gifts for the home are useful items that put your logo in front of many people. Your customers will be able to serve up some sweet treats for their guests while displaying your company name.
10. Happy New Year Logo Greeting Card & Magnetic Calendar
Gear up for the new year with this two-in-one promo. Wish everyone a “Happy New Year” with this greeting card and custom calendar magnet for 2015.
Get creative with your holiday gifts this year without breaking the bank. Customers and employees will feel appreciated and have a reminder of your company at the same time.
Tell us: What are some unique gifts you’ve used to get your brand out there?
It can be a real struggle taking a great selfie. How do you get the angle just right? And how do you look great while stretching your arm out to snap that awesome pic?
Easy. You grab a selfie stick.
If you haven’t heard about selfie sticks, they’re extendable monopods that hold smartphones and lightweight cameras. Just attach your photo-taking device, jut it out in front of you (they extend from 11 inches to 3.5 feet in length), and press the button on the handle to snap the photo at the ideal moment.
It’s also great for recording videos – just start the recording manually. You can extend the monopole and capture excellent video above the crowd. Click here to see how easy it is to use.
Check out ePromos’ selfie sticks. They fit all popular phones and connect to Bluetooth (Android 3.0 and iOS4 or later). Your logo gets seen with every snap of a selfie thanks to a full-color custom label.
Don’t want to use it with a smartphone? Remove the smartphone holder and attach any lightweight point-and-shoot camera to its ¼-inch tripod screw.
You can get one of these selfie sticks for free. ePromos is including a free selfie stick in orders over $750. If you’re already thinking about ordering some promos, here’s your chance at a great freebie that’s everybody’s favorite new smartphone accessory.
It’s All About The Selfie
Selfie sticks are having a major moment right now. That’s because we’re living in the age of the selfie. Selfies have become such a cultural phenomenon that Oxford officially named “selfie” the word of the year in 2013.
The PEW Research Center reports that 91% of teenagers have taken a selfie. Among people age 18-24, selfies account for 30% of all the photos they take.
So, why all the selfies? Are we really that obsessed with ourselves?
The fact is that we’re hardwired to feel noticed and appreciated. We want to be recognized by others, and oftentimes, getting a few likes on the selfies we post on Instagram or Facebook is just the thing to fill this basic human need.
With so much riding on snapping the perfect selfie, it’s no wonder people love selfie sticks. They really do help users get the perfect shot.
Selfies simply turn out better when the camera is farther away from the body. Users can get more background in the shot and squeeze more friends into the photo.
And as long as the selfie stick isn’t a part of the picture, nobody has to know that it was a selfie at all. For all their Instagram followers know, a friend actually snapped that photo.
Even with the convenience of the selfie stick, taking the perfect selfie is an art. Here are three simple tips to make your next one as glorious as it can be:
1. Use Natural Light
When taking a selfie, don’t use your phone’s built-in flash. It’s too harsh. It’s also distracting. Instead, snap your selfies outside or near a window to make use of all that gorgeous natural light.
2. Know Your Good (And Bad) Angles
Say your bangs look amazing when you’re gazing off to the left. Or your smile is most dazzling when you tilt your head just so. When you’re your own photographer, it’s easy to play up on your good points. You can also follow A-listers’ rules for great photographs: stick your neck out a little to get rid of any double-chin issues, and tilt your face down a little to appear instantly slimmer.
3. Do Some Staging
People won’t just be looking at your face – they’ll also see what’s around you. Not every setting is ideal for snapping a selfie. Bathrooms, messy kitchens, boring parking lots. These aren’t the best locations for a selfie. Try to find an interesting background. This makes the photo instantly more appealing.
If you want to take your selfies to the next level, grab a selfie stick and follow the three tips we listed above. You’ll be on your way to more likes in no time.
And from a marketing standpoint, the selfie stick is the trendiest new way to promote your brand. It gets your logo in front of selfie snappers in an undeniably cool (and useful) way. Who knows if the monopod will be a long-term trend. But for now, ePromos is going to have some fun and take some selfies! Join the fun and get yours here.
Show us your selfies! Post your selfie to our Facebook page and we’ll send you a special prize.