Get your custom water bottles ready – people are guzzling H2O more than any other beverage. Water has knocked soda out of its top spot as the nation’s preferred drink, according to the Associated Press.
For more than 20 years, the fizzy stuff was America’s favorite, with consumption peaking in 1998 at 54 gallons a year for the average American. Water trickled in at second place at 42 gallons a year.
Now, the refreshment tables have turned. Water is a clear favorite, increasing 38% to about 58 gallons a year. Americans only consume about 44 gallons of soda annually.
With the trend of people turning to water to quench their thirst, smart marketers are turning to custom water bottles to promote their businesses. Here are four reasons why:
1. They’re useful to your customers.
It doesn’t get easier than promotional water bottles. Customers can take them straight to the tap – and then anywhere they go. They’re reusable, portable, and they satisfy the basic need for water. Everybody loves a freebie – especially when they serve such a natural purpose.
2. They promote a healthy lifestyle.
Drinking water isn’t just good for the body – it’s essential for life. Make it easy for customers to stay hydrated (and show that you care about more than just your company’s bottom line) by giving out water bottles they can fill up with the cold stuff.
3. Water bottles make your brand look good.
Whether it’s a neon promotional sports bottle or a classy stainless steel water bottle, it makes your brand distinctive, unique and memorable. Your brand also scores on an eco-friendly level. You’re giving your customers something they can use again and again, eliminating the need for disposable drinkware.
4. They get your logo seen everywhere.
At the office, at the gym, in the car, running errands – promotional water bottles travel wherever your customers go. That means people are exposed to your brand everywhere.
Take a look around. No doubt, people are sipping from something. Water bottles, just like phones, are a required accessory – people don’t go anywhere without them. Add your logo, and you have a smart, functional promotional gift that gets your brand repeated exposure.
Promo know-how tip:
The material of your promotional water bottles impacts the overall feel of your campaign. For example, stainless steel water bottles have a higher-end feel, while bright plastic water bottles are sporty and fun. Let our Brand Consultants help you find the right style for your brand and campaign.