Promo, Brand & Marketing News

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Rand Paul leading the race so far in cool political merchandise


Wow. We at ePromos have always known that promotional merchandise can provide personality and texture to a brand. It seems that the people behind the Rand Paul for President campaign get it too. Politics are serious marketing, complete with brand messages and slogan, that rival level of expertise you find at top businesses. When you think about it, the Presidency is the biggest business of all, think House of Cards.

On the Rand Paul site, in addition the requisite fund raising/donation system, you’ll find a great promotional merchandise store with all the staple political items including t-shirts, car signs, and lawn signs. What you might not have expected was the “Hillary” section, or rather an “anti-Hillary” section. This section includes items that essentially make fun of Hillary Clinton, including a deleted hard drive, an eye chart stating that hindsight is 20/20 and a catchy phrase “Liberty not Hillary” bumper stickers. The Rand Paul campaign is coming out swinging with this anti-Hillary merchandise and his campaign message comes through loud and clear message – “Stand with Rand and Defeat the Washington Machine”.

Political merchandise is fun and works well for the diehards. To get the products sold, the site even tells you “Political fashion is boring. Rand fashion is cool. Make a statement.”

Top Rand Paul Political Campaign Promotional Items

Promotional Rand Paul Beanie for the coolest supporters

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Real Rand Paul Ray Ban’s just like Rand wears

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Rand Paul Beats Skin

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We certainly hope Rand won’t be a political flip flopper, but there are always Rand Paul Flip Flop Sandals.rand_1024flipflopistandwithrand

 

Visit the Rand Paul store at: https://store.randpaul.com/index.php/

Let’s see how well the other candidates play the political promo game.


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13 Neon Promotional Items To Electrify Your Brand This Summer


Neon promotional items are so fitting for summer. You see bright hues everywhere: apparel, beach towels, nail polish. It only makes sense that promo items follow the neon trend. Neon is, after all, the unofficial color of the season.

For marketers, fluorescent promos are just the way to go bold and bright – and get their brands noticed. This is especially true if you’re marketing to summer travelers.

Two-thirds (66%) of U.S. adults plan to take a leisure trip this summer, according to a new AAA survey. These travelers will hit the road a few times, averaging 3.5 trips during the summer months.

Your brand should go along on these getaways. Think about what travelers need when they’re setting off for a new destination. A great bag for toting to the pool or beach? A handy luggage tag for easily spotting their gear? How about some summer must-haves – sunglasses, sunscreen, or lip balm?

Now, take these promos up a notch – get them in the neon shades of summer. We’ve put together an infographic with 13 neon promotional products to supercharge your promos this summer. Take a look and share!

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Top 20 Inspiring Marketing Quotes


Could you use a little marketing motivation to reinvigorate your mindset? We’ve rounded up 20 inspiring nuggets of wisdom from some of the brightest minds in marketing.

From Steve Jobs to Seth Godin, there’s some solid advice here for all marketers. So whether you’re stuck in a creativity rut or you’re about to launch a new campaign, let yourself be inspired today. Scroll through and share your favorite quote in your social media channels.

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13 Funniest April Fool’s Pranks From Big Brands


In years past, big brands have pulled some pretty clever April Fool’s shenanigans. We have to hand it to them – their off-the-wall products and bogus offerings turned out to get them some great free publicity. (We’re still laughing about these ones a year after the fact!)

Here are 13 of our favorite April Fool’s high jinx from 2013:

1. Google launches Google Nose.

The world is just a sniff away – at least with Google Nose. Touted as “Google’s flagship olfactory knowledge feature enabling users to search for smells,” this one was almost believable. Almost.

 

2. Virgin unveils glass-bottomed planes.

Leave it to Virgin to create the world’s first glass-bottomed plane. It’s terrifying and fascinating at the same time, but it’s not real (yet).

 

3. Gmail goes all blue.

Blue is better – at least when it comes to Gmail. Here’s a technology that’s six years in the making, according to the pranksters at Gmail. The future is exciting!

 

4. Barclaycard lets dogs pay with PayWag.

When your pup is craving a new bone or some fresh kibble, let him pay. That’s the idea behind the PayWag, a contactless payment device for dogs.

 

5. Scope tempts the taste buds with bacon mouthwash.

Bacon enthusiasts everywhere were hoping this was a legit product, but sadly, the bacon-flavored dental hygiene product turned out to be a hoax.

 

6. Google Maps offers “Treasure Mode.”

Google did it again with this hoax that invites people to find a pirate’s long-lost treasure by tapping into “Treasure Mode” on Google Maps. Time to strike it rich! Or not.

 

7. Snickers unveils Snickettes.

When fun-size or bite-size Snickers are just too cumbersome, open a package of Snickettes, which are basically pop-able peanuts. It’s a cute name and it’s chocolate, so we’d try it if it were real.

 

8. Sony introduces Animalia.

Got any tech-savvy pets? They’ll love Sony’s faux line of tech products for dogs, cats and hamsters. There was even a hashtag (#techforpets) for this April 1 hoax.

 

9. Samsung makes SMART Eco Trees.

If it’s from a tech brand and it features the word SMART, you can bet we’re paying attention. Only thing is, Samsung’s big new thing was just trees. That are powered by sunlight and produce oxygen. It was a good try, but they weren’t fooling anybody.

 

10. Honda introduces HondaHAIR.

Talk about the ultimate in convenience – Honda jokingly offered up the HondaHAIR, an accessory that allows for in-vehicle haircuts. Because who wouldn’t want one of those?

 

11. Twitter goes vowel-free.

Last year, the social media site unveiled Twtrr, a free consonant-only service. For regular Twitter, people were told they had to pay for their vowels. Wht??

 

12. BMW gets into the baby products market.

Remember the hype of the royal baby last summer? BMW jumped all over it with the launch of its BMW P.R.A.M. (That stands for Postnatal Royal Auto Mobile.) Marketed to those who are “too posh to push,” it’s a stroller with the works: air conditioning, two- or four-wheel drive, and a soft-top convertible. It actually sounds pretty cool.

 

13. The White House releases a video message.

Okay, it’s not a brand, but we had to include The White House in our roundup of April Fool’s Day pranks. It joined in on the fun by having internet celeb, Robbie Novak (aka Kid President), hop on the official White House YouTube channel for a special message.

 

We can’t wait to see what kind of pranks brands have up their sleeve today. Tell us: Which is your favorite April Fool’s Day hoax?


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Why Plastic Bag Bans Are A Golden Marketing Opportunity


Plastic bag bans are sweeping the globe, and whether you’re all for them or you hate the inconvenience, one thing is certain: they present a major marketing opportunity.

As more and more shoppers are left with two choices at the checkout line – pay a fee for paper bags or purchase canvas ones – custom reusable bags make more sense than ever.

People have a need for them – now. There’s no longer the option of paper or plastic for shoppers in many cities.

In California alone, there are 90 cities and counties that have banned single-use bags. On New Year’s Day, Los Angeles joined the list, becoming the largest city in the United States to ban plastic bags. See the other U.S. cities with plastic bag bans here.

Nobody wants to plunk down upwards of $4 for a canvas sack to tote home their groceries. And they certainly don’t want to pay for paper bags they’ll just throw away anyway.

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The best promotional gift when plastic bags are banned? Reusable bags.

So what’s a shopper to do? Bring their own bags.

Smart marketers want shoppers to be using their promotional tote bags. They know it’s not just about marketing their brand – it’s about establishing goodwill.

By giving people something they need, they naturally feel more favorable toward you. You’re helping them out. In the case of the plastic bag bans, people need a solution for transporting their purchases. Problem solved: custom tote bags.

You can get reusable bags imprinted with your logo for as low as 62 cents a bag. Not bad, especially considering that the need for these bags has just skyrocketed. In L.A., the bag ban law applies not only to grocery stores, but big-box stores such as Target and Wal-Mart as well. By July 1, the ban will also include convenience stores.

Seize the marketing opportunity created by plastic bag bans. By giving out promotional tote bags, you’ll be getting your company name out there and putting something truly useful into the hands of your audience.

Not sure where to get started? Click through ePromos’ Slideshare on custom totes.

 


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3 Ideas For Using The Pantone Color Of The Year 2014


Pantone, the global authority on color, has announced Pantone 18-3224 Radiant Orchid as its Color of the Year for 2014, replacing the 2013 color, Emerald.

The purply-pinkish hue, a “captivating, magical, enigmatic purple” according to Pantone, is set to pop up everywhere from consumer products to fashion runways.

pantone's color of the year

“It’s a little different, it’s a little off the beaten path, and it’s not a primary color,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a news release. “It’s an invitation to innovation. The purple family offers an opportunity to do creative things.”

So how did Pantone arrive at this hue, anyway? The forecasting process begins in the spring, when Pantone’s color experts begin tracking trends.

“To arrive at the selection, Pantone quite literally combs the world looking for color influences,” the company said in a statement. “This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions.”

While last year’s Emerald was symbolic of prosperity, growth and renewal, Radiant Orchid is on the other end of the color wheel, inspiring imagination and captivating the eye.

For marketers, Pantone’s Color of the Year is an opportunity to freshen up their brands. Even if your logo and branding don’t have a hint of purple, you can still incorporate Radiant Orchid into your marketing. Here are a few ways how:

1. Give it.

One of the best ways to show that your brand is in line with the latest trends is to give promotional products in shades of purple. Pens, tote bags, mugs – there’s a world of options for every marketing campaign and every budget.

2. Wear it.

You don’t need to overhaul your corporate apparel program, but consider weaving purple into employee uniforms or your company’s apparel giveaways. When it comes to fashion, Pantone recommends pairing Radiant Orchid with turquoise, light yellow or olive green to make a bold statement.

3. Infuse it.

Add pops of purple to your store, waiting rooms, conference rooms, or website. It could be incorporating purple décor elements such as vases or artwork, or refreshing the look of your website with purple banners or buttons. The key is to subtly add touches of purple so your brand feels relevant and fresh.

What do you think of Pantone’s color selection for 2014? Will you incorporate it into your marketing?