Promo, Brand & Marketing News

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ePromos Makes “Best Places to Work” List … Again!


It may be the day after a holiday, but here at ePromos, we’re actually happy to return to work. Really!

best place to work

For the third consecutive year, we made Counselor magazine’s “Best Places to Work” list. Out of all the businesses in the promo products field (over 27,000), we rank 18, rising from #33 in last year’s list. Advertising Specialty Institute, which publishes Counselor, selected 85 companies for its list.

We couldn’t be more thrilled! (Cue the marching band, streamers and balloons.)

Our CEO, Jason Robbins, knows that it takes more than a paycheck to keep staffers happy. Our team voted ePromos the best place to work for many reasons including incentive programs, employee recognition, team-building events, and frequent office parties and social outings.

“When our employees are happy, our customers are happy, and when our customers are happy, we are running a great business,” he says. “Purchasing promotional products, regardless of technology, involves real promo know-how people who can provide the best results for end users of promotional items, corporate apparel, gifts and awards.”

ePromos is the highest ranking distributor with headquarters in NYC to make the list, and we have employees working remotely in 11 states.

We love our jobs and it shows—let us put our promo know-how to work for you!


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Four Tips For A Knockout Logo Design


A logo is a visual representation of a business—it’s the very foundation of a company’s branding.

Through logos, companies are instantly recognized. Just think of the McDonald’s golden arches or the Nike swoosh. These logos are classic. Iconic. Powerful.

So if a brand has established such a dynamic logo, why would it ever change it?

For Microsoft, which is changing its logo for the first time in 25 years, the answer is simple: a desire to show newness.

Microsoft is unveiling its new logo at a time when it’s launching new or significantly updated versions of almost all its products. A new logo makes sense.

logo

The new products will feature a fresh look and feel—much like Microsoft’s revamped logo. And for the first time, the company’s logo is designed with a symbol: a square formed by four multi-colored tiles. The colors in the squares—blue, green, orange and yellow—are meant to convey diversity of product offerings and customers.

On account of Microsoft rolling out a fresh, new look, we want to talk logo design.

A well-designed, attractive logo can help you claim a prime piece of real estate in your customers’ minds. Here are four tips to design a knockout logo.

  1. Be original. You should never try to mirror the logo of another company. Be distinctive and unique with your logo design—it helps differentiate your business from the rest, and it helps represent your company’s personality. 
  2. Keep it simple. A clean logo is a logo that gets remembered. Simplicity in logo design allows people to understand the logo and what your company is all about. Complicated logos only confuse your audience.
  3. Massage it. Don’t rush your logo design, and never finalize it on the first attempt. Great logos require great care and attention. Prepare several sketches and then analyze them with your team.
  4. Drop the tagline. Taglines have their place—just not mushed into a logo. Logos are often printed in various sizes, and if you try to shimmy in your entire tagline, it won’t fit properly. The result won’t be so attractive, so it’s best to leave the tagline out.

Promo know-how tip: If you have a spiffed-up logo, show it off with promotional products.


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ePromos Is On Pinterest. Are You?


Pinterest is the social network du jour, and it can be a wonderful addition to your marketing strategy. Pinterest allows you to attract the attention of your customers, improve your click-throughs and spread the word about new products or promotions.

pinterest

It’s a highly visual site—which is why we love it. It’s great for showing off the trendiest new promotional products. It’s also great for sparking creativity. Our Pinterest page features a range of pinboards—from Wedding Ideas to Corporate Gifts—designed to inspire your next promotion or giveaway.

Is your business on Pinterest? Give us a follow for the best creative ideas in custom products, apparel, gifts and more.

 


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Top 10 Promotional Products For The Fourth Of July


“It will be celebrated … with pomp and parade … bonfires and illuminations from one end of this continent to the other.”
John Adams (1735 – 1826) on July 4th celebrations

fourth of july products

From parades and backyard barbecues to picnics and fireworks, Americans celebrate the Fourth of July with gusto. You can’t overdo it with the red, white and blue—which is why patriotic promotional products are a natural fit for Independence Day celebrations.

Here’s a look at the top 10 promotional products for the Fourth of July:

  1. American flag custom silicone wristband. Everybody’s wearing silicone bracelets, making this custom silicone wristband a trendy way to wear the stars and stripes.
  2. American flag promotional window sign. Businesses, restaurants and shops can add a patriotic twist to their logos with this promotional window sign. It’s easy for customers to attach to their car windows using the included suction cups.
  3. Patriotic custom candy. Red and white promotional licorice straws will be a welcome treat for your customers. Your logo looks crisp against a blue background with white stars.
  4. Promotional patriotic pinwheel. Here’s a promotional product that’s perfect for July 4th parties. Your logo stands out as an imprint on the stick.
  5. Patriotic promotional hand clapper. Whether your customers are at a parade or sporting event, this promotional item lets them make some noise for the USA.
  6. Patriotic stars promotional beach ball. Add your logo to this patriotic beach ball and help your customers catch the spirit of patriotism. It’s great for picnics, concerts and more.
  7. USA promotional tote bag. Your logo will look sharp and your brand will look patriotic with this custom non-woven tote bag. This red, white and blue tote is pre-printed with the American flag.
  8. Patriotic promotional lip balm. Pucker up the patriotic way with this custom flavored lip balm. It features the American flag on one side and your logo on the other.
  9. American flag promotional stickers. Your logo is displayed prominently at the top of each sheet of these American flag stickers. They’re ideal for youth audiences.
  10. Patriotic custom calendar. Here’s a promotional calendar that captures America’s beauty from sea to shining sea—each page features a different gorgeous locale. This 13-month calendar is high-gloss and UV-coated for a professional look.

Promo know-how tip: Ask your customers how they’re celebrating the Fourth of July. This lets you custom tailor your promotional giveaways. If they’re heading to the water, a custom beach ball makes a nice gift, and if they’re cheering at a parade, a custom hand fan keeps them cool.


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Fire Up A Promotion With Custom BBQ Gifts


custom BBQ giftsSeventy-one percent of all Americans own a grill, and 74 percent use their grill at least once a week, according to the 2012 Weber GrillWatch Survey. Are they using custom BBQ gifts featuring your company’s logo? They should be.

With the summer season upon us, you can bet grill masters will be out in full force, flipping those burgers and juicing up that chicken.

Come Memorial Day, an estimated 71 percent of grill owners will fire up their backyard grill for some flame-kissed fare, a 10-percent jump from last year.

“We continue to see a rise in the number of people grilling for nearly all major holidays, including Memorial Day, the Fourth of July (90 percent), Father’s Day (53 percent) and even birthdays (76 percent),” Brooke Jones, director of marketing for Weber-Stephen Products LLC, the world’s leading manufacturer of outdoor gas and charcoal grills and grilling accessories, said in a press release.

In honor of it being National BBQ Month, we polled our fans at www.facebook.com/epromos to find out your favorite grub for grilling. The results are in:

  • 50% love burgers
  • 29% choose steak
  • 14% prefer fish
  • 7% enjoy hot dogs

If you love grilling out, chances are your customers do, too. Equip them with promotional BBQ tools to enhance their grilling experience and to get your brand, logo and message out there.

Promo know-how tip: Now’s the time to give custom BBQ gifts—don’t wait until the end of summer. We have a full lineup of promotional BBQ accessories, from logoed aprons to custom grilling gift sets.


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ePromos’ Guide To Custom Father’s Day Gifts


Somebody once said, “A father is someone who carries pictures in his wallet where his money used to be.”

We think that’s a pretty accurate statement. So when June 17 (a.k.a. Father’s Day) rolls around, it’s only fair that dads get a little payback—perhaps with a really cool logoed gift.

Custom promotional products, from logoed leather wallets to promotional cooler bags for beer, are a great way to show appreciation to dads while still promoting your brand.

Consider this: There are an estimated 67.8 million fathers across the nation. Father’s Day is your opportunity to roll out the red carpet for dads, and present them with a meaningful promotional gift.

We’ve pinpointed some top picks for Pop that are sure to brighten his day while keeping your logo front and center.

  • For golfers… A logoed golf gift set is perfect for tee time. This one includes custom coordinated Pro-Flite® logoed golf balls, five tees, two ball markers and a divot repair tool. Imprint each item with your logo.
  • For grill masters… A custom barbecue set lets Dad prove he’s king of the grill. Twelve essential barbecue tools are tucked inside a stylish aluminum case boasting your logo on the lid.
  • For sports enthusiasts… This promotional chair is a game-day must-have, featuring an adjustable foot rest and two cup holders. Dads can also take it tailgating.
  • For the style savvy… Dads are well-dressed in this custom Nike polo shirt. Engineered with Dri-FIT technology, it keeps dads cool whether they’re on the green or running errands with the kids.
  • For foodies… A logoed food gift is something all dads crave. This custom gift box gets the party started with a feast of promo snacks including cheddar cheese, summer sausage, chocolate-covered almonds and more.
  • For handy-man types… Jaws will drop when dads see this promotional tool kit. It’s packed with 196 tools perfect for tackling any repair or household project. Your logo gets prime exposure on the front of the case.

Promo know-how tip: In addition to custom Father’s Day gifts, consider hosting an in-store Father’s Day bash or offering dad-exclusive specials. These are great ways to celebrate the occasion, and you’ll be seen as a brand that cares.