Promo, Brand & Marketing News

TOP

Five Mistakes You Might Be Making At SES NYC


SES NYC 2013It’s always an exciting week when the SES Conference & Expo comes to New York. The search and social marketing event is the place to learn about all things digital marketing.

From networking events and cocktail hours to topnotch education and a packed expo hall, SES NYC has it all.

But that doesn’t mean you don’t have to work to glean great pieces of knowledge at the conference.

If you want to get the most out of SES, you have to take the right approach. Here are five mistakes to avoid if you’re attending this week:

1. Not knowing your goals.

What do you want to accomplish during SES? It helps to jot down specific goals about topics you want to learn more about and questions you want to ask. The conference runs through Thursday, so try to set two to four goals a day. Then, get your conference on and hold yourself accountable for your goals.

2. Skipping out on networking events.

SES is a prime opportunity to chat with like-minded professionals, get your name out there and get to know others. Don’t stay holed up in your hotel room—make plans to attend those dinners, parties and breakfasts. Try to connect with people you don’t know, and remember: Networking is about listening and exchanging. Genuinely listen and then add something useful to the conversation.

3. Trying to commit it all to memory.

SES is chockfull of colorful experiences and ideas. It’s impossible to recount it all when you’re back in the office, so take a moment to write down the lessons. It could be a useful nugget learned after an education session. Or perhaps it was a tidbit mentioned by a colleague at lunch. The goal is to learn from each experience at SES NYC.

4. Checking in on work.

It’s a four-day conference—you don’t need to constantly be on e-mail and calling into meetings. If that was the case, you could have stayed at the office to work. Delegate what you can and tackle the rest when you get back. To maximize your SES experience, forget work while you’re here and focus on the digital marketing lessons at hand.

5. Forgetting to bring business cards.

You can’t expect people to remember you if you have nothing tangible to leave behind. Bring those business cards to SES every day. Even better if you bring small promotional products to hand out—think pens, magnets or USB drives.

As with all conferences, you get out of SES New York what you put into it. Don’t muck things up by committing these SES blunders.


TOP

What You Can Learn From 2013’s Best Retail Brands


Best Retail Brands 2013

It’s out: Interbrand’s Best Retail Brands report for 2013. The annual report ranks the top 50 U.S. retail brands by brand value. The usuals such as Wal-Mart and Target are there, but there are also some rising stars on the list: Cabela’s and Anthropologie, for example.

Are you watching how these brands have found success? There are lessons to be learned, no matter the size of your business.

Here are four strategies to borrow from some of the brands that made the list:

1. Make your branding rock-solid.

Almost 10 years ago, Macy’s wasn’t just Macy’s. It was also Bon Marche in Florida and Marshall Field’s in Chicago. Now, it’s just Macy’s, which is working out wonderfully for the department store’s branding. Macy’s has an unwavering brand strategy throughout the U.S., and its brand value is up 62% from last year.

2. Give customers what they want.

Amazon is a prime example of how it pays to know your customers well and consistently meet their needs. Everybody wants the best deal on their purchases, whether they’re buying diapers or electronics, and Amazon offers the goods quickly and for less than many retailers. As a result, the e-commerce brand’s value skyrocketed to the #4 position on this year’s list, up from #9 last year.

3. Serve up the best-ever customer experience.

Cabela’s, the “world’s foremost outfitter,” landed on this year’s list for the first time (it claimed spot #49) because of its steadfast commitment to the customer experience. Cabela’s has become a place for outdoorsmen to shop in their own habitat. There are majestic wildlife displays right alongside miles of aisles of outdoor gear. But it’s not just about the shopping—it’s about the experience. Shoppers can tell and hear stories, and connect with people who share the same outdoor passions.

4. Strive to be inimitable.

Anthropologie, the ever-inspiring spot to shop for women’s clothing, accessories and home décor, doesn’t want to be like any other retailer. It has carved out a gorgeously unique niche, and it constantly explores ways to bring its charm to a broader audience. Anthropologie only opened 15 new stores last year (and there are less than 200 total locations), but each has a refreshingly different feel.

Promo know-how tip:

Use promotional products to help shape your brand. They can educate, inspire and motivate your audience. Our Brand Consultants are a great creative resource—reach out to them for your next campaign.


TOP

ePromos Makes “Best Places to Work” List … Again!


It may be the day after a holiday, but here at ePromos, we’re actually happy to return to work. Really!

best place to work

For the third consecutive year, we made Counselor magazine’s “Best Places to Work” list. Out of all the businesses in the promo products field (over 27,000), we rank 18, rising from #33 in last year’s list. Advertising Specialty Institute, which publishes Counselor, selected 85 companies for its list.

We couldn’t be more thrilled! (Cue the marching band, streamers and balloons.)

Our CEO, Jason Robbins, knows that it takes more than a paycheck to keep staffers happy. Our team voted ePromos the best place to work for many reasons including incentive programs, employee recognition, team-building events, and frequent office parties and social outings.

“When our employees are happy, our customers are happy, and when our customers are happy, we are running a great business,” he says. “Purchasing promotional products, regardless of technology, involves real promo know-how people who can provide the best results for end users of promotional items, corporate apparel, gifts and awards.”

ePromos is the highest ranking distributor with headquarters in NYC to make the list, and we have employees working remotely in 11 states.

We love our jobs and it shows—let us put our promo know-how to work for you!


TOP

Four Tips For A Knockout Logo Design


A logo is a visual representation of a business—it’s the very foundation of a company’s branding.

Through logos, companies are instantly recognized. Just think of the McDonald’s golden arches or the Nike swoosh. These logos are classic. Iconic. Powerful.

So if a brand has established such a dynamic logo, why would it ever change it?

For Microsoft, which is changing its logo for the first time in 25 years, the answer is simple: a desire to show newness.

Microsoft is unveiling its new logo at a time when it’s launching new or significantly updated versions of almost all its products. A new logo makes sense.

logo

The new products will feature a fresh look and feel—much like Microsoft’s revamped logo. And for the first time, the company’s logo is designed with a symbol: a square formed by four multi-colored tiles. The colors in the squares—blue, green, orange and yellow—are meant to convey diversity of product offerings and customers.

On account of Microsoft rolling out a fresh, new look, we want to talk logo design.

A well-designed, attractive logo can help you claim a prime piece of real estate in your customers’ minds. Here are four tips to design a knockout logo.

  1. Be original. You should never try to mirror the logo of another company. Be distinctive and unique with your logo design—it helps differentiate your business from the rest, and it helps represent your company’s personality. 
  2. Keep it simple. A clean logo is a logo that gets remembered. Simplicity in logo design allows people to understand the logo and what your company is all about. Complicated logos only confuse your audience.
  3. Massage it. Don’t rush your logo design, and never finalize it on the first attempt. Great logos require great care and attention. Prepare several sketches and then analyze them with your team.
  4. Drop the tagline. Taglines have their place—just not mushed into a logo. Logos are often printed in various sizes, and if you try to shimmy in your entire tagline, it won’t fit properly. The result won’t be so attractive, so it’s best to leave the tagline out.

Promo know-how tip: If you have a spiffed-up logo, show it off with promotional products.


TOP

ePromos Is On Pinterest. Are You?


Pinterest is the social network du jour, and it can be a wonderful addition to your marketing strategy. Pinterest allows you to attract the attention of your customers, improve your click-throughs and spread the word about new products or promotions.

pinterest

It’s a highly visual site—which is why we love it. It’s great for showing off the trendiest new promotional products. It’s also great for sparking creativity. Our Pinterest page features a range of pinboards—from Wedding Ideas to Corporate Gifts—designed to inspire your next promotion or giveaway.

Is your business on Pinterest? Give us a follow for the best creative ideas in custom products, apparel, gifts and more.

 


TOP

Top 10 Promotional Products For The Fourth Of July


“It will be celebrated … with pomp and parade … bonfires and illuminations from one end of this continent to the other.”
John Adams (1735 – 1826) on July 4th celebrations

fourth of july products

From parades and backyard barbecues to picnics and fireworks, Americans celebrate the Fourth of July with gusto. You can’t overdo it with the red, white and blue—which is why patriotic promotional products are a natural fit for Independence Day celebrations.

Here’s a look at the top 10 promotional products for the Fourth of July:

  1. American flag custom silicone wristband. Everybody’s wearing silicone bracelets, making this custom silicone wristband a trendy way to wear the stars and stripes.
  2. American flag promotional window sign. Businesses, restaurants and shops can add a patriotic twist to their logos with this promotional window sign. It’s easy for customers to attach to their car windows using the included suction cups.
  3. Patriotic custom candy. Red and white promotional licorice straws will be a welcome treat for your customers. Your logo looks crisp against a blue background with white stars.
  4. Promotional patriotic pinwheel. Here’s a promotional product that’s perfect for July 4th parties. Your logo stands out as an imprint on the stick.
  5. Patriotic promotional hand clapper. Whether your customers are at a parade or sporting event, this promotional item lets them make some noise for the USA.
  6. Patriotic stars promotional beach ball. Add your logo to this patriotic beach ball and help your customers catch the spirit of patriotism. It’s great for picnics, concerts and more.
  7. USA promotional tote bag. Your logo will look sharp and your brand will look patriotic with this custom non-woven tote bag. This red, white and blue tote is pre-printed with the American flag.
  8. Patriotic promotional lip balm. Pucker up the patriotic way with this custom flavored lip balm. It features the American flag on one side and your logo on the other.
  9. American flag promotional stickers. Your logo is displayed prominently at the top of each sheet of these American flag stickers. They’re ideal for youth audiences.
  10. Patriotic custom calendar. Here’s a promotional calendar that captures America’s beauty from sea to shining sea—each page features a different gorgeous locale. This 13-month calendar is high-gloss and UV-coated for a professional look.

Promo know-how tip: Ask your customers how they’re celebrating the Fourth of July. This lets you custom tailor your promotional giveaways. If they’re heading to the water, a custom beach ball makes a nice gift, and if they’re cheering at a parade, a custom hand fan keeps them cool.