Promotional Gifts

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3 Must-Read Tips For Corporate Holiday Gifts


tips for corporate holiday gifts

You know the adage: It’s better to give than to receive. For businesses, this couldn’t be truer. More businesses are expected to give corporate holiday gifts this year than in the last six years thanks to a steadily improving economy.

Corporate holiday gifts aren’t just a nice gesture – they’re a smart way to strengthen business relationships and get things started on the right foot in the New Year.

Just look at the people on your gift list – your employees, customers, business partners. These are your company’s VIPs. These are the people who impact your revenue stream. It pays to show them some love during the holidays by giving them carefully selected corporate holiday gifts.

If scary visions of bags of money flying out the window are dancing in your head, don’t worry – you don’t have to spend a lot to show your appreciation. In fact, there’s really no hard-and-fast rule at all on how much you should spend on corporate gifts.

The most important thing, nearly all experienced gift-giving business owners would agree, is to give useful items that people actually want to receive.

The holiday season is in full swing, and your employees and customers likely expect a little something from your business. Here are three tips to keep in mind when giving corporate holiday gifts:

 1. Give an experience.

Sometimes the best gifts don’t come wrapped up with a bow – they’re ones that can be experienced. Show your employees and clients your appreciation by treating them to a special experience. Maybe it’s a dinner out or a visit to the spa. The idea is to give them something thoughtful that they can kick back and enjoy.

Ian Aronovich, president and co-founder of GovernmentAuctions.org, gives his employees movie passes for three free movies plus discounts on snacks.

“Seeing a movie in theaters nowadays is an expensive ordeal, so they make a nice treat,” he says. “It’s a great gift to get for your employees to thank them for their hard work and let them know that you appreciate them.”

Aronovich doesn’t give out generic movie passes, though. He gets his company logo stamped on the actual tickets themselves.

“By stamping the tickets,” he says, “it’s a friendly reminder that we’re looking out for them and their interests.”

It turns out many people actually keep their ticket stubs as mementos.So they get to enjoy the experience and have a lasting reminder of your business.

That’s the downside to gifting an experience – once it’s over, it’s over. There’s nothing tangible remaining. Your employees have watched the movie. Your clients have enjoyed that fancy dinner out. They don’t have a physical product to keep afterwards.

An experience is just that – an experience. But you can elevate it into something more permanent by doing what Aronovich has done.

Add your logo to those theater tickets and turn them into mementos of a great night out. Slip a restaurant gift card into a wine glass imprinted with your company logo. When you do this, your business is part of the immediate experience, and your logo sticks around long after the final credits and dessert wine.

 2. Useful gifts simply get more use.

Everybody loves receiving a gift that fills a need. If they find it helpful, they’ll keep it and use it. And, if your company logo is on the item, they will see your name each time they use it.

That’s Katya Constantine’s gift-giving philosophy. For holiday gifts, her company, DigiShopGirl Media, gives external phone batteries customized with the company logo.

“Our clients love these,” she says. “I always want to offer something that our clients will find useful.”

When you take the time and make the investment to give corporate holiday gifts, you want to make sure the items are well-received.

Cell phone-related gifts are ideal since they are used constantly throughout the day. Ninety-one percent of adults have cell phones, according to Pew Research, which means that external phone batteries – also called powerbanks – make incredibly useful gifts. As a result, Constantine’s clients are more likely to hang on to the gift and use it throughout the year.

Of course, there’s always the chance that your customers and employees already have that really great gift you’re excited to give. Some of Constantine’s clients may have phone batteries already. That’s okay.

Think of your corporate gift like a shiny, new toy. If it’s attractive, functional, and the recipient finds it useful, it has a good shot at replacing the original item. It doesn’t matter if it’s a coffee mug or a phone accessory. People are fascinated with what’s new. It’s just human nature.

3. It’s okay to mix things up.

Many companies think they need to have a one-size-fits-all strategy with their gift-giving, but that couldn’t be further from the truth.

If you want to delight your customers and employees, have some fun with your corporate holiday gifts. You don’t have to give the same items every year – and you don’t have to give everybody the same gift, either.

Kassy Perry, president and CEO of Perry Communications Group, gets creative with her holiday gifts by picking out a new theme each year and giving items around that theme. She’s given gifts such as portable grills, car emergency kits, stadium seats, beach towels, and blankets.

Her staff gets in on the action, too. Employees get their photo snapped participating in a holiday activity, and the photos go onto the company holiday card.

Perry has been doing this for 10 years and says: “It’s a blast! Our branded holiday gifts are a big deal to our clients and employees. It’s our major marketing tool each year, and we love doing it as much as our clients love receiving it.”

On deck for this year? Cell phone chargers customized with the company logo and website.

“Depending on the year, we’ll do a larger, more expensive gift for clients, and a smaller gift for our ‘friends and family.’ These are the people who might not be clients, but help contribute to our success,” she says.

You Give, You Get

When you give corporate holiday gifts, you get more out of it than you might think. You spread some holiday cheer, yes, but you also inspire the loyalty of the people who are most important to your business.

The holiday season is a time to show appreciation and to really wow your clients and employees. Give them something special now, and you’re setting the stage for a profitable, successful business relationship in the upcoming year. Here’s where to get the best custom holiday gifts of 2014.

And here are some closing words of wisdom for giving corporate holiday gifts:

tips for corporate holiday gifts

tips for corporate holiday gifts

advice for corporate holiday gifts

Tell us about your strategy for corporate holiday gifts. Leave a comment below this post!

Photo credit: Flickr

 


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One Surprising Perk Of Using Promotional Caps


How many promotional caps do you own? If you’re like me, you can never have too many. Let me explain.

I was sitting in a Paul Mitchell Hair Salon with my 3-year-old, trying to get his hair cut. He hates the clippers so we can never get his hair trimmed. After spending $20 on a haircut that didn’t quite get the job done, I took the boy home and gave it a shot myself.

I was doing so well … until the guard came off the clippers.

bad haircut

So here are the positives on this home hair cut:

1)      There are no family pictures anytime soon.

2)      He’s three, so he won’t remember mommy giving him a bad haircut.

3)      All things being considered, it didn’t look that bad.

4)      It will grow back quickly.

5)      There is always a cap! (It makes him look cute anyway.)

hope's son wearing hat

Oh, how I wish I had been allowed to wear a cap back in the late 1980s.

hope in the 80s

Check out our infographic that explains just how important caps can be to your marketing campaign … or your bad haircuts.

 

 

 

 

 

 

promotional headwear

 

 


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Promotional Calendars: 7 Stats You Didn’t Know


You know the basics about promotional calendars. They keep your logo around for months on end, they’re perpetually useful, they’re offered in all kinds of sizes, styles, and designs, and so forth.

But did you know that calendars are the longest-lasting promotional items around? Or that they’re most popular with older consumers?

Take a look at our infographic with more useful tidbits about the promo that everyone loves to keep: the calendar.

Here’s a tip for you: Don’t wait until December to get in your calendar orders. Get started now so they’ll be ready to go long before 2015 rolls around. This way, you’ll have the best shot at securing your customers’ wall or desk space.

why-promotional-calendars-give-your-brand-a-boost-infographic


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Say “I Do” To These 10 Creative Wedding Favors


wedding

When you’re getting married, all you need is love … and some unforgettable wedding favors.

Giving guests a token of appreciation for attending your big day is an age-old tradition – and it continues to evolve. Some couples opt for elaborate gifts while others choose inexpensive items with a personal twist.

Most couples, according to TheKnot.com, spend about $280 on wedding favors and have them ready to go about two months before the event.

Still haven’t committed to the perfect favors for your wedding?

Check out our wedding Pinterest board. It’s brimming with creative ideas for guests, the bridal party, attendants, family, and anybody else you want to recognize.

We’ve also pinpointed 10 memorable favor ideas right here – whether you’re seeking classic giveaways or something modern and fresh.

1. Custom picture frames

custom picture frame

Will there be a photo booth at your wedding? Here’s a fun idea: a custom picture frame designed specifically for photo booth photo strips. (Priced as low as $0.85)

 

 2. Mason jar-inspired custom drinkware

custom mason jar

Add some down-home flair to place settings with glass Mason jar-style tumblers. Each one includes a gift box. (Priced as low as $2.75)

 

3. Chocolate-covered Oreo custom cookies

custom cookies

If Jordan almonds aren’t your style, try this gourmet twist on everyone’s favorite sandwich cookie. Each is individually packaged and personalized how you wish: with the bride and groom’s name, wedding date, monogram, or even a wedding logo. (Priced as low as $1.65)

 

4. Personalized granola bars

custom granola bars

How about an edible favor with a healthy twist? Custom granola bars are the latest trend in wedding edibles, and they’re offered in all sorts of tempting flavors. Cinnamon coffee bean or bacon apples and maple, anyone? (Priced as low as $2.95)

 

5. Custom bottle openers

custom bottle opener

Give a great big hug – that lasts – to groomsmen, ushers, and other key participants in your wedding. This bear hug custom bottle opener is fun, unique, and a great memento of your big day. (Priced as low as $7.29)

 

6. Custom cup holders

custom cup holder

Planning a beach wedding or an outdoor wedding with a low-key vibe? Guests will love these plastic cup holders that can be inserted into sand or soil. (Priced as low as $1.79)

 

7. Custom sunglasses

custom sunglasses

These aren’t just any sunglasses – they’re designed with an integrated bottle opener. For couples who want to show their fun-loving side, this spunky twist on classic shades makes a great favor. (Priced as low as $2.45)

 

8. Personalized shot glasses

custom shot glasses

Want to get the party started? Hand out personalized shot glasses imprinted with your names and wedding date. Or, an alternative use: add instant ambience to your reception by using them as votive holders. (Priced as low as $1.09)

 

9. Custom luggage tags

custom luggage tags

Here’s a practical yet creative way to commemorate the day your love took wing. They’re ideal for destination weddings but useful no matter the location of your event. (Priced as low as $0.85)

 

10. Personalized lollipops

custom lollipop

Add a whimsical touch to your reception with colorful swirl lollipops. They’re individually wrapped and customized on the wrapper or stick. (Priced as low as $2.95)

Want more ideas? Shop ePromos’ full collection of personalized wedding favors.

Photo credit: Grand Velas Riviera Maya via photopin cc


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The 14 Greatest Promotional Gifts For Grads (That They’ll Actually Want)


graduation

Have you ever considered giving promotional gifts to new grads? Some 1.8 million college grads are entering the workforce this spring – and promo gifts are just the way for your brand to get on their radar.

New grads might turn out to be potential customers, or who knows, they might even end up working for you. Make sure they know about your business – and that they feel positively about it.

The key is to give grads something useful.

They’re moving up from the college world to the working world, and the right promo items can help them transition (while getting your brand some nice exposure in the meantime).

Here’s a look at 14 of the best promotional gifts for grads in 2014:

 

1. A functional custom laptop bag.

custom laptop bag

However they were schlepping their stuff in college likely won’t cut it anymore. Help new grads appear polished and professional in the workplace with a great-looking laptop bag.

 

2. A handy promotional travel tumbler.

promotional tumbler

Now that grads are commuting to the office or job interviews, they’ll appreciate a sophisticated, attractive way to sip their morning coffee.

 

3. A stylish custom jacket.

custom jacket

As they pack up their university logo hoodies and sweats for more corporate-ready apparel, think about giving grads a promotional jacket they’ll be proud to wear around the office and to client lunches or after-work drinks. Consider a tone-on-tone logo so the branding is subtle.

 

 

4. A promotional lunch bag with some flair.

promotional lunch bags

They’re not eating in the dorm cafeteria anymore. New grads will get a lot of use out of a fashionable, reusable lunch bag – and you’ll be helping them save money on lunches out, too.

 

 

5. A promotional picture frame.

promotional picture frame

Help new grads spruce up their workspace or new digs with a custom photo frame. It’s best to go neutral – think silver or black – so it meshes in any corporate environment.

 

 

6. A custom business card holder.

promotional business card holder

When grads land a job after college, it’s exciting getting that first batch of business cards. A stylish business card holder lets them display their professional chops while keeping your logo always visible.

 

 

7. A gourmet food gift.

gourmet food gift

After years of Ramen and mac and cheese, grads will welcome a more sophisticated snack. You could opt for an elaborate gift basket or keep it simple with individual packages of treats. Even better if the food gift includes another promotional item like a mug, box, picture frame, or cutting board.

 

 

8. A cool promotional speaker.

custom speaker

Gone are the days of blasting music from their roommate’s computer. Give grads a sleek, portable way to listen in their cubicle or at home.

 

 

9. A sophisticated custom coaster set.

custom coasters

As grads upgrade from the hand-me-down furniture of their college years, give them a way to keep their new stuff looking spiffy. Custom coasters are a creative way to give your logo a permanent home on grads’ coffee tables.

 

 

10. An engraved promotional pen.

promotional pen

Whether it’s a job interview or an important meeting, new grads exude professionalism when they pull out a sleek-looking writing instrument. And, hey, they don’t have to be expensive to be expensive-looking.

 

 

11. An interesting custom desk accessory.

custom desk accessory

Give grads a unique promo item for the desktop and your brand becomes a topic of conversation in the office. Just make sure it’s functional or it’ll never get used (or seen).

 

 

12. A custom cell phone charger.

custom power bank

Nobody wants to stay tethered to the wall while their phones charge. And nobody likes packing a gazillion power cords while traveling. Grads will get a ton of mileage out of a promotional cell phone charger or power bank.

 

 

13. A professional-looking custom padfolio.

custom padfolio

Grads can use a promotional padfolio to transport resumes and cover letters to job interviews, and when they do score that first gig, it comes in handy in the workplace, too.

 

 

14. A nice promotional corkscrew.

promotional corkscrew

Cheers to new grads! Since dollar beer nights are in their past, they can make the shift toward more refined imbibing with a custom corkscrew.

 

So, there you have it: 14 great promotional gifts for grads that’ll be useful to them in their new endeavors and provide excellent exposure for your business.

What would you add to the list?

Photo credit: Thompson Rivers via photopin cc


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Corporate Gift Ideas For Every Holiday


The holiday season is no longer limited to just Christmas time. Today’s society celebrates holidays big and small. From National Cupcake Day (December 15) to Boss’s Day (October 16), there’s no shortage of celebration. With that in mind, there are plenty of opportunities to market your brand in terms of creative corporate gift ideas. From client gifts to rewarding your hard-working staff, corporate gifts are an easy way to show gratitude. More importantly, creative holidays, such as National Teacher Appreciation Day (May 6), can also be used to further market your brand and expand business.

Corporate Gift Ideas for Every Holiday by ePromos

Laptop Bags – The Corporate Gift Idea They Will Love

When coming up with corporate gift ideas, functionality is just part of the equation. Investing in gifts that receive exposure will help employees show off their company pride as well as bring attention to your brand. Custom laptop bags and backpacks offer a resourceful and innovative gift idea. What better way to market your brand and give employees a carrying solution for their work necessities and personal items? An employee’s bag will be seen by everyone the bag’s owner comes in contact with from home to the office and vice versa. Custom laptop bags also give your workforce a uniformed look at the office and out in the field, which adds instant company banding.

promotional cellphone charger

Power Up With Cell Phone Accessories

A new and popular corporate gift idea comes in the form of cellphone accessories. It’s no secret that a large majority of Americans own a cellphone, in particular, a smartphone. These devices accomplish incredible things, however, anyone who enjoys mid-day Twitter updates or battling it out with Candy Crush can tell you that battery life can be an issue. Consider supplying your workforce with custom cellphone chargers brandished with your company logo. This item will impress your staff and provide them with the convenience of having their phones charged throughout the day.

A custom cell phone case, complete with the company logo and name, also makes for a memorable holiday present. Offering protection and style, logo cell phone cases for the iPhone show off your brand and provide an easy way to keep your company front of mind. Finding great corporate gift ideas is easy with ePromos. Whether it’s for Christmas or National Margarita Day (February 22), impress your staff or clients with the ultimate gift next holiday.