Promotion, Marketing & Advertising

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Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

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Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


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4 Things To Learn From Petco’s Brilliant Promotion


holiday promotion tips

Petco has us officially excited for the holidays. We love it’s latest promotion – and not just because we’re pet people at ePromos. Petco’s Paw Prints event is an excellent way to draw customers into stores, give them a fun experience with their pets, and send them home with a tangible keepsake.

Here’s what Petco, the pet-specialty retailer with more than 1,300 locations, is doing: It’s creating some festive fun by offering shoppers the chance to make free paw print art in its stores.

People bring in their pets, paws get pressed into clay, fun gets had, and boom – Petco just created an epic brand experience. It’s suddenly way more enticing to stop into Petco than some other pet supply store.

Pet owners leave with a great promotional product – a logo tin containing their dog’s paw print smooshed into clay – and happy feelings about Petco. People love free stuff, and they naturally feel more positively about companies that give them this free stuff.

Let’s examine what makes this promotion so great. Here’s a look at the e-mail that Petco sent to customers.

Petco promotional event

It’s timely.

The holidays are on everybody’s mind, and Petco knows it. There are snowflakes on the promotional tin, snowflakes in the e-mail blast, and an overall festive feel to the whole promotion. Petco isn’t just handing out promotional products – it’s creating a holiday event at which people get to make cherished keepsakes.

What your business can do: Play into the holiday theme with something relevant to your brand. For example, bakeries might host a cookie-decorating party and give custom cookie cutters with its holiday treats. Think about something exciting that would draw your customers in. Don’t just hand out logo products – create an experience.

It’s tailored perfectly to the audience.

Petco markets to pet owners. So naturally, a paw print keepsake is something appealing to its target audience. Petco thought about who would be receiving its promotional products, and it gave items that recipients would actually want.

What your business can do: Always think about who will be on the receiving end of your promotional giveaways. What would they like to receive? And what makes sense for your brand to give away? These are two key questions to ask any time you’re planning a promotion.

It’s fun!

Petco isn’t afraid to get any hands (or paws) dirty with this promo. This isn’t some tired, ho-hum giveaway – it has all the makings of a lively, memorable in-store event. Petco is aiming to deliver an unforgettable experience for pet owners just in time for the holidays.

What your business can do: Kick up the fun factor of your promotion by getting your audience involved. Let your customers get hands-on in some way. Lowe’s does a great job of this with its Build and Grow workshops. If you want people to participate, make it fun.

It’s smart.

Petco is offering customers a coupon – $10 off $50 – when they participate in the Paw Prints event. Shoppers appreciate the savings, and Petco has just given them an incentive to spend $50. They’re already in the store for the event, and the coupon makes it enticing to browse for pet holiday gifts.

What your business can do: Round out your promotion with an appealing special offer. It doesn’t have to be a dollar-off discount, either. Coffee shops, for example, could give out coupons for free peppermint hot chocolate during the holidays. Always consider what would motivate your customers to come back.

Petco gets a lot of things right with its Paw Prints event. It’s an engaging, on-brand promotion just in time for the holidays. Your business can get in on the holiday fun, too. Just think about your audience and their interests, mix in a little fun, and you have the foundation of a smart holiday promotion.

Is your business planning a promotion or event for the holidays? Tell us about it!

Photo credit: Flickr 


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5 Simple Ways To Make The Most Of Small Business Saturday


tips for small business saturday

It’s coming … Small Business Saturday. That one glorious day of the year where small businesses around the country have their day in the spotlight.

Small Business Saturday is always sandwiched in between the two other biggest shopping days of the year: Black Friday and Cyber Monday.

The holiday, which falls on November 29 this year, was founded in 2010 by American Express as a day to celebrate local businesses and all they do to make their neighborhoods so great.

Last year, shoppers spent $5.7 billion with independent merchants on Small Business Saturday, according to research from American Express and the National Federation of Independent Business.

It’s not just small businesses that have embraced the day.

Forty-one governors issued proclamations supporting the campaign, and more than 3.3 million Facebook users have liked the Small Business Saturday page.

Check out these educational tidbits about shopping small:

  • 80% of every dollar spent at an independent retailer goes back to the local community
  • Money spent at a local business generates 3.5 times more wealth for the local economy
  • $1 spent at a local retailer is usually spent six to 15 times before it leaves the community

Retail sales in November and December could hit nearly $617 billion this year, according to projections from the National Retail Federation. This would be a 4.1% increase over 2013, which only saw a 3.1% increase over the same season in 2012.

Thousands of small businesses around the country are hoping to boost these numbers, and Small Business Saturday is their chance to ramp things up for the holiday season.

If you’re a small-business owner, here are some simple, smart ways to get all you can out of Small Business Saturday:

1. Educate your customers.

The shop-small movement has really picked up steam since 2010 – almost half (44%) of consumers were aware of the holiday last year – but there are things you can do on a local level to get your customers excited.

Share interesting factoids and research about the impact of small business in your social media channels and on your website and blog. The Small Business Saturday website is chockfull of information. You could also send an e-mail blast to your database of customers, letting them know about the holiday and inviting them to your store.

2. Don’t compete on cost.

You likely can’t afford to drop your prices as low as the big-box retailers in your neck of the woods, so don’t. Instead, compete on something other than price – think atmosphere or experience.

If you own a pizza joint, you could host a dough-flipping contest. Coffee shops could have sipping stations with different flavors of coffee or hot cocoa. Bookstores could aim to draw in families by holding a story time with costumed characters.

You don’t have to offer deep discounts to win over new customers – you just have to do something memorable and unique.

3. Pick a partner.

Small Business Saturday is an excellent time to co-market because you’re already part of a group of like-minded businesses.

How do you choose a co-marketing partner? Look for a business that naturally overlaps with yours.

If you own a flower shop, for example, it makes sense to partner with a local wedding business. You could collaborate on everything from social media to promotional products. You get your brand in front of new audiences and save money at the same time. Check out this article for a great example of a co-branding partnership.

4. Make it a celebration.

Small Business Saturday is a big deal. It’s a nationally recognized day with a whole country of supporters rallying around it. Dive into the day and make it fun for shoppers. Create an in-store countdown calendar leading up to November 29. When the celebrated day arrives, kick it off with some exciting incentives. Make people want to shop at your business.

Think about decorating your store with balloons, signage, and banners. Hand out products imprinted with your logo. Get on social media and use the official hashtag, #smallbizsat, to share special offers. The idea is to let the community know you’re proud to participate in Small Business Saturday.

5. Express your gratitude.

When customers take the time to choose your business over a mega retailer, show them how much you appreciate them. It doesn’t take much to say thanks. You could post a message on Facebook thanking shoppers for their patronage. Or you could hand out small promotional products – think seeded paper bookmarks for bookstores or individually wrapped cookies for bistros – as a token of appreciation.

Personal, thoughtful gestures like these will help set your business apart from mass retailers. Customers will remember that you took a moment to show appreciation, and they’ll return the favor by vising your business again.

Small businesses: This is your day. Make the most of it. It can be a challenge attracting customers to your shop – especially in the wake of Black Friday. But by approaching the day with a plan and plenty of enthusiasm, Small Business Saturday can be an amazing kickoff to your best holiday season yet.

What is your business doing for Small Business Saturday? Share with us in the comments!

 


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How To Use Promotional Products To Effectively Grow Your Business


grow your business with promotional products

Congratulations! You made your dream come true – you finally opened your own business reflective of what you are truly passionate about. That takes guts! No more working for “the man,” you are the (wo)man!

This means that it is your sole responsibility to invest the time in making sure your business becomes all that you imagine it to be. Take your business to the next level of achievement with the perfect promotional products.

Promotional products should be specifically personalized for your business. Do not choose to hand out custom candies if you are a dentist office. Those two things do not correlate, which means that customers or potential clients will be confused on your real business focus.

When ordering products, you must think of yourself in your customers’ shoes. Would you understand why exactly you are choosing that product to represent your business? It seems simple enough but, picking the perfect product can be difficult. But hey, we’re here to help you. Our Brand Consultants are ready whenever you are to make sure the products you are purchasing will have a positive effect on your business.

Another key aspect to keep in mind while searching for the perfect product is to make sure the product you choose will set you apart from competitors. Do not get me wrong, a pen is a great promotional product because it’s passed from person to person, purse to purse, etc.

But, is anyone you know going to run up to their friends at lunch and say: “Guess what! That local gym over there just gave me this awesome pen!!”

No. They’re not. They are going to say: “Guess what! That local gym over there just gave me these awesome zipper style custom ear buds! I cannot wait to use them next time I work out there.”

Maybe you do not own a gym but, you get the point. You need a product that will wow the receiver, get them talking about your business, and give them something they will genuinely enjoy.

At ePromos, we are passionate about our work – so much that it does not even feel like work a majority of the time. We pride ourselves in working with, not for, companies that feel the same way as we do and establish more successful businesses. When you pick the perfect promotional product you will know it! It will be relevant to your business proposition, it will be something that sets you apart from your competitors, and it will be something people get excited to use.

All of us at ePromos know that when you are passionate about your work, it doesn’t even feel like work.

 


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[Infographic] An Inside Look At Who Owns Promotional Products


Eight in 10 consumers own between one and 10 promo items, according to Promotional Products Association International, and six in 10 keep them for up to two years.

Okay, great. This means people actually hang on to the promos you give them – and they keep them for the long haul.

But who are these promo-packing people?

Do you really know who’s walking around in your custom t-shirts or sipping from water bottles imprinted with your company logo?

You probably have an idea (or at least you should). Understanding your target audience is critical to the success of your marketing. If you want to reach the right people with your promotional items and your message, you have to know who they are.

Luckily, the research is there for the taking.

Check out our infographic below for insight on the people who own promotional products. This provides a great overview on demographics (so feel free to share!).

The next step is digging a little deeper for psychographic information. The idea is to create a customer profile for your business. You’ll want to go beyond the external and identify customer attitudes, behaviors, interests, values, hobbies, and more.

But all that’s for a different infographic.

Glean some information from this infographic, and if you need help determining the direction to take with your marketing, we’re happy to consult with you.

Now, let’s take a look at all the people who own promotional products.

promo-products-infographic


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10 Interesting Facts About The Promotional Products Industry


At $19.8 billion, the promotional products industry is at an all-time high, according to the 2013 PPAI Estimate Of Promotional Products Distributor Sales. The last time promotional products surpassed the $19 billion mark was 2007.

Marketers are seeing now, more than ever, that promotional items are one of the most powerful and effective forms of marketing. They put your brand directly into the hands of your target audience, and they can be used for all sorts of purposes: awareness, recognition, motivation, recruitment. You name it.

We’ve compiled 10 intriguing facts that you may not know about the promotional products industry. Take a look and get to know more about the power behind promos.

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