Retro Promos

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Olympic History: Barcelona & Albertville 1992


The 1992 Summer Olympics in Barcelona were widely seen as a successful rejuvenation of that city as a tourist destination. Plus, Cobi the Catalan Sheepdog mascot was pretty cute. The Albertville, France Winter Olympics featured a stylized flame logo, which at least was more creative than what the Canadians came up with for Calgary. A mountain goat named Chamois was originally going to be the mascot of the Albertville Games, but no one really liked it, so they came up with Magique, a snow imp. olympics 1992

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Olympic History: Calgary 1988


Why did they even bother? The team behind the Calgary Olympic logo were clearly a bunch of hosers who saw the Sarajevo logo and said, “Hmmm, red snowflake thing, let’s just copy that.” Even worse, they picked a bear mascot, which was also done already. Seriously, there are other animals in Canada besides beavers and bears, right? Like, you guys have the Moose, don’t you?

olympics-calgary 88


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Olympic History: Seoul 1988


Halfway between the Tokyo Olympics and this year’s Beijing Olympics, South Korea enjoyed the Olympic spotlight. While a few nations, including North Korea, boycotted the games, participation was much higher than in the last two olympiads. While the Korean government hoped the games would legitimize Korea as a new economic and political power, it backfired somewhat. Protests in 1987 forced the President out of power and led to direct elections and the transition to democracy in Korea. olympics-seoul-88 shirt

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Olympic History: Sarajevo 1984


Here’s the logo for the 1984 Winter Olympics in Sarajevo. This was the only Winter Olympics held in a socialist country, and the mascot is Vučko, the little wolf. The logo is meant to evoke a snowflake. olympics-sarajevo 84

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Olympic History: Lake Placid 1980


Though we boycotted the Moscow Summer Olympics, we hosted the 1980 Winter games in Lake Placid. I even have the iron-on patch to prove it. Our mascot was Roni the raccoon, which makes sense because raccoons look like they’re wearing ski goggles. olympics-lake-placid 1980

olympics-mascot roni


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Olympic History: Moscow 1980


I wish I knew more about the logo design for the 1980 Olympics in Moscow. The logo, seen in the lapel pin in the bottom left of the image below, looks like a skyscraper towering over the Olympic rings.

olympics-moscow 1980

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