School & Office Promo Items

TOP

Four Things To Know About Promotional Pens


custom penPromotional pens: Everybody uses them. When you give your customers a promotional pen, studies show they use it 18.2 times per month. And they don’t keep it for themselves, either—promotional pens have an average of 10 owners per lifetime. Custom pens continue to move, getting your logo and company name constant exposure.

Here are four things to know when selecting a promotional pen for your business.

  1. Ink types vary. Custom ballpoint pens use the most common type of ink system: a viscous ink that’s dispelled at the tip. Custom rollerball pens use less-viscous ink, so the ink saturates more deeply and widely on paper. Custom gel pens use a high-viscosity ink in which pigment is suspended in the gel, resulting in more visibility on dark or slick surfaces. You can even get fraud-protection ink to help protect secure documents.
  2. Imprint options abound. Screen printing is the most common method for promotional pens, and pad-printing is another popular choice. Your logo can also be applied to a custom molded grip or laser-engraved onto the pen. Don’t overlook the clip—we can add a logo or insignia for added impact and to create a higher-perceived value.
  3. Style matters. Custom plastic pens are most popular because of their lower price point. The trend now is to add chrome accents or a colored grip section to give it a higher-end look. Promotional aluminum pens are a great way to step it up without busting the budget. Many custom aluminum pens are offered under $1, which hasn’t always been the case. Your customers can also benefit from custom pens with a tech twist. Think promotional pens with a built-in USB drive or touch-screen stylus.
  4. Packaging is the finishing touch. Not all custom pens call for a grand presentation, but if you’re giving them as gifts, remember that they can be packaged in anything from velour sleeves to upscale gift boxes featuring your logo.

Promo know-how tip: Don’t make your employees or customers search for a pen—have custom pens readily available in common spaces such as check-out counters or reception desks. And for the best new styles in promotional pens, follow our Pinterest page.

 


TOP

EXCLUSIVE: Snifty® Scented Promotional Pens Are Here!


In a market packed with competition, your business needs to do everything it can to stand apart from the crowd. Promotional products already help to achieve this by engaging people’s senses with a tangible product. Now, you can give your promotions an even bigger boost by engaging another sense – smell!

According to Dr. Andrew Weil, “Scents have an uncanny ability to trigger memories because they are the only sense that directly connects to the part of the brain that stores emotional memories.” What if your business could combine the impact of a tangible product with the emotional power of scent?

The good news is you can! Using scented promotional products is a powerful and unique way to improve brand recognition and recall. This strategy works even better if your business or tagline can be tied to a relevant scent (eg: a donut-scented pen for a bakery, a coffee scented pen for a company promising a ‘boost’ in sales, or a watermelon scent for a summer promotion.)

Your company can start taking advantage of scented promos right away with customized Snifty pens, a wildly popular retail brand that until now was not available for business use! Snifty pens come in 9 delicious scents including watermelon, fruit punch, caramel, chocolate chip, strawberry, and more. These aromatic advertising tools are made with eco-friendly materials, and their intoxicating smells can last for more than a year. Best of all, at prices as low as $0.75 each, they won’t break your budget. Grab some today and smell em for yourself!


And remember, these pens are exclusively distributed by ePromos, so don’t go looking anywhere else!


TOP

Kudu Agency Targets Low-Budget Clients with Sticky Note Business Cards



Often times when marketing with promotional products you’ll discover that the medium IS the message: instead of relying on the perfect imprinted text or slogan, the product speaks for you.

Here’s a great example from Kudu, an advertising agency that caters to clients with small or limited budgets. To show prospects that the agency has the ability to get creative without spending a ton of cash, Kudu printed their business cards on custom sticky notes. Each sheet folds in half to create a business card with the agency info on one side and a scannable QR code on the other.

Not only does Kudu save themselves money here, but they make a great first impression on potential clients and have an example of their work they can show people right away. Kudos to Kudu!

 

 

 

 

 

 

 

 


TOP

Oral B: Custom Sticky Notes


Check out this smart, funny, and creative use of promotional sticky notes. Oral-B, the makers of popular teeth whitening products, created custom Post It-style notes that fade from dingy yellow to sparkling white as you use more and more of them. By the time you get to the last note, no trace of yellow remains. There’s something about the simplicity of this promotion that I really admire – it’s a major achievement when you can come up with something this creative using a common product that people use every day.

Take a look at the Oral B sticky notes in action below:


TOP

Make Your Moleskine


Too poor to buy a Moleskine notebook? No one giving you a free promotional moleskin notebook? I guess you’ll just have to make your own molespobre.

make-a moleskin


TOP

Perpetual Post-it Calendar


Post-it notes, what can’t they do? Here, the idea of a perpetual calendar made of Post-its drives home the point that they have a long lasting stickiness to them.

perpetual-post-it calendar